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Many organizations want the flexibility of composable architectures, but for mid-sized projects, the complexity and cost of enterprise stacks are often hard to justify. By partnering with Prepr, iO added a CMS that enables a lean composable stack, delivering enterprise-level capabilities without enterprise complexity.

Teams are getting used to working with AI to write content. What hasn’t really changed is what happens after, because moving that content into the CMS is still a manual step. This article looks at how that part of the workflow is starting to shift, and how connecting AI agents directly to Prepr changes the way content is handled once it’s ready.

Spoony generated 380 new leads from a single campaign page, not by increasing traffic, but by increasing relevance. This article explains how one adaptive landing page, built with segmentation and personalization, addressed multiple stakeholders at once and translated structured content into measurable performance.

Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?

Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?

After the holiday break, we're here with the fifth article of our Personalization blog series. Today, we're talking about the practical aspects of building an adaptive website, using something called the Adaptive Website Blueprint. We'll cover key elements like Segments, Data, Content, Components, and Initiatives. Plus, we'll dive into the crucial step of defining Ideas, Goals, and KPIs for your adaptive website.

With this new feature, you can easily copy content between different environments without needing Prepr support. This feature provides more realistic content for development and testing, which improves testing accuracy, ensures better quality, and speeds up your workflow.

We're excited to be introducing two innovative features, AI Generate and AI Optimize. These newly developed tools are designed to transform your text editing process, making it more efficient while aiding in the creation of engaging content. Stay tuned as we explore these features in more detail throughout this article.

Learn about our latest feature in Prepr: Enumerations. This new functionality not only simplifies schema creation but also improves your control over content modeling. Check out this article to learn how Enumerations, making it easier to work with lists, can streamline your workflow and improve your content delivery.