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Personalization
4 min
How to use CRM data to personalize your website
Automate the syncing of customer data between your CRM and website with Prepr’s Zapier integration. This easy-to-use solution eliminates manual data transfers, allowing you to deliver personalized content to the right people, save time, reduce errors, and improve conversions—simply.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
4 min
The wait is over: Visual Editing for content editors is finally here
Tired of constantly switching between tabs and refreshing to see your content updates? With Visual Editing in Prepr CMS, you can now see your changes instantly, ensuring your content looks exactly how you want before publishing. Enjoy a faster editing experience that lets you focus on what really matter: create great content without frustration.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
9 min
5 Essential steps for crafting an effective adaptive website strategy
In a world where personalized experiences drive engagement and conversions, a generic website won’t cut it. This article shows you how to create a strategy for a website that adapts to each visitor, making it easy to build a website that’s responsive, relevant, and optimized for every user.
Bernard Jan Boekholt
CXO @ Prepr
Personalization
6 min
Turning website visitors into high-quality leads with firmographic personalization
Most B2B websites treat all visitors the same, missing opportunities to engage high-value leads. With firmographic personalization, your site can instantly adapt to match each visitor’s industry, company size and needs—helping you capture more leads and close deals faster.
Bernard Jan Boekholt
CXO @ Prepr
Personalization
7 min
The secret behind the best landing pages for B2B lead generation (and how to build one yourself)
The best B2B landing pages don’t just look good—they’re built to convert. We analyzed five high-performing examples to reveal how smart CTAs, engaging visuals, and real-time personalization can turn visitors into leads.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
6 min
Rethinking personalization in a headless setup: Smarter strategies for 2025
In 2025, personalization is more important than ever, but in a headless setup, it can be complex and expensive. This article explores the challenges of traditional approaches and how a headless CMS with built-in personalization offers a smarter, more efficient alternative for agencies and businesses alike.
Deborah Astarita
Content Creator @ Prepr CMS
Agencies
5 min
Embracing change: Redefining digital platforms with Social Brothers
In this episode of Prepr Talks, co-founder of Social Brothers, Steven Ammerlaan joins Jouko Huismans, CEO of Prepr to share how to transform digital platforms, using AI and headless tech, and build teams that fit clients’ needs. Find out how embracing change can help agencies grow and succeed!
Deborah Astarita
Content Creator @ Prepr CMS
About Prepr
9 min
Prepr in 2024: A year of progress, innovation and collaboration
Before diving into 2025, we take a moment to reflect on 2024 at Prepr—a year of growth, challenges, and progress. From advancing personalization to building strong partnerships, we’ve made big strides. As we look back, we’re proud of how far we’ve come and excited to keep growing in 2025!
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
7 min
Around the world: How personalization can transform your Christmas experience
How can brands connect with a global audience during the holiday season? Personalization is crucial year-round, but during the holiday season, it can make all the difference in helping your brand stand out. By tailoring experiences to different cultural traditions and individual preferences, you can create meaningful connections that build trust, increase engagement, and boost conversions.
Deborah Astarita
Content Creator @ Prepr CMS