All blog articles

Local news site 1Almere discovered how small wording changes can make a big impact. By A/B testing their article headlines, they boosted click-through rates by 11%, proving that data-driven storytelling can turn more visitors into engaged readers.

Ninety-five percent of your landing page visitors won’t convert today, not because they’re uninterested, but because they’re not ready yet. Here’s how to win them tomorrow, with data-driven personalization, adaptive journeys, and smarter conversion strategies that turn interest into intent.

In a world where 27 million new pieces of content appear each day, quality is what sets brands apart. Learn why content quality control matters more than ever, and how Prepr’s new Content Check feature helps editors catch issues, fix broken links, and optimize SEO, making it easier to create high-quality content, faster.

Shopify is great at selling products, but it wasn’t built for storytelling. With Prepr’s new Shopify integration, you can bring products and content together in one place, making it easier to work faster, avoid mistakes, and create experiences that truly engage your customers.

Marketers spend millions to win the click, but most B2B buyers drift away after landing on static websites. Discover how adaptive websites extend campaign personalization beyond the first touch, bridging the conversion gap and turning more visitors into leads.

Most visitors leave a website without taking action. Small tweaks help, but they only go so far. The real difference comes from personalization, showing people content that actually fits them. In this guide, we’ll look at why personalization matters and how Prepr, a data-driven headless CMS, makes it easy to put into practice.

B2B buyers don’t follow a straight path anymore. They research on their own, switch channels, and make decisions before you even know they’re interested. For marketing teams, this shift has redefined what B2B lead generation looks like in practice. This article explains what’s changed and how marketing teams can adapt to stay relevant and earn trust in a buyer-led world.

Before your sales team ever speaks to a buyer, your website makes the first impression. But most sites don’t listen, remember, or respond. They treat every visitor the same. This article explores how to optimize your website for conversion using a simple, human-centric framework called the Relationship Loop.

DXPs promised to be the all-in-one solution for great digital experiences - integrated tools, content, and data. But they became rigid and complex, sacrificing the agility that modern digital teams need. In 2025, digital agencies need to deliver fast, personalized experiences that clients can control. This article explores why DXPs fall short and how data-driven CMS offer a better path forward.