All blog articles

Prepr is now a G2 Leader in Headless CMS, a title given to products with top customer satisfaction and strong market presence. This recognition comes from real user feedback and reflects the trust and collaboration of the teams who build with us. It’s a milestone that reinforces our shared vision for a more adaptive, intelligent website.

What if every page visit, email, and CRM update came together as one continuous journey? No silos. No resets. Just experiences that adapt in real time. This article shows how the website becomes the execution layer of personalization, turning separate tools into a connected system that builds trust and momentum.

Local news site 1Almere discovered how small wording changes can make a big impact. By A/B testing their article headlines, they boosted click-through rates by 11%, proving that data-driven storytelling can turn more visitors into engaged readers.

Ninety-five percent of your landing page visitors won’t convert today, not because they’re uninterested, but because they’re not ready yet. Here’s how to win them tomorrow, with data-driven personalization, adaptive journeys, and smarter conversion strategies that turn interest into intent.

In a world where 27 million new pieces of content appear each day, quality is what sets brands apart. Learn why content quality control matters more than ever, and how Prepr’s new Content Check feature helps editors catch issues, fix broken links, and optimize SEO, making it easier to create high-quality content, faster.

Shopify is great at selling products, but it wasn’t built for storytelling. With Prepr’s new Shopify integration, you can bring products and content together in one place, making it easier to work faster, avoid mistakes, and create experiences that truly engage your customers.

Marketers spend millions to win the click, but most B2B buyers drift away after landing on static websites. Discover how adaptive websites extend campaign personalization beyond the first touch, bridging the conversion gap and turning more visitors into leads.

Most visitors leave a website without taking action. Small tweaks help, but they only go so far. The real difference comes from personalization, showing people content that actually fits them. In this guide, we’ll look at why personalization matters and how Prepr, a data-driven headless CMS, makes it easy to put into practice.

B2B buyers don’t follow a straight path anymore. They research on their own, switch channels, and make decisions before you even know they’re interested. For marketing teams, this shift has redefined what B2B lead generation looks like in practice. This article explains what’s changed and how marketing teams can adapt to stay relevant and earn trust in a buyer-led world.