All blog articles

As we launch into fresh, innovative territory with Prepr CMS, we realized it's time to refresh our identity to match the novelty, distinctiveness, and quality of our solution. Our experiences with numerous CMSs showed us the untapped potential and inspired us to reinvent our own CMS and initiate a transformative rebranding. Join us as we share the details of our commitment to pushing the boundaries of what a CMS can do.

In our final article, we'll explain the technical components required to support a dynamic and personalized experience when building an adaptive website. Next, we’ll explore the three ways to build an adaptive website: building it yourself, using a multi-system platform, or opting for a CMS with adaptive content like Prepr.

We’re dedicating the sixth article of our personalization series to the blueprint's first sections - segments and data. Learn how to define your target audience based on factors like demographics, interests, and more. Then, discover the power of data and find out how to collect info on page visits, ad intent, and user actions. It's like putting together a puzzle - read the article to see how the Blueprint slowly takes shape.

Learn about our latest feature in Prepr: Enumerations. This new functionality not only simplifies schema creation but also improves your control over content modeling. Check out this article to learn how Enumerations, making it easier to work with lists, can streamline your workflow and improve your content delivery.

In both sports and web development, the power of collaboration often outshines individual brilliance. Just as a volleyball team's success hinges on the coordination of its players, website building and optimization thrive when integrated. In this article, we’ll discuss the downsides of keeping content management and optimization separate and how a unified solution, like Prepr's headless CMS with optimization capabilities, brings numerous benefits.

Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.

Trends come and go, but they continually impact businesses and how they connect with their audience. From AI-driven efficiencies to personalized experiences and headless CMS, let's explore the latest CMS trends shaping the content management industry.

In this article, we're providing eight quick wins—handy tips to best implement an adaptive website strategy. We'll lay out a set of do's and don’ts, transitioning from stressing the importance of prioritizing customer intent over demographic data to underlining the continuous need for measuring success. We'll move on from promoting collaboration between teams to emphasizing the crucial task of managing privacy issues.

Welcome to the final leg of our Blueprint journey! In this blog article, we’ll create Initiative Cards - the blueprint's essential building blocks. Initiative cards reduce the complexity of personalization by breaking it down into manageable chunks of work that can be completed in one sprint. Learn to craft these cards, define goals, select data, and prioritize initiatives using a simple impact-effort matrix. It's a strategic journey from simplicity to progress, ensuring tangible success without getting lost in details.