All blog articles

B2B buyers don’t follow a straight path anymore. They research on their own, switch channels, and make decisions before you even know they’re interested. For marketing teams, this shift has redefined what B2B lead generation looks like in practice. This article explains what’s changed and how marketing teams can adapt to stay relevant and earn trust in a buyer-led world.

Before your sales team ever speaks to a buyer, your website makes the first impression. But most sites don’t listen, remember, or respond. They treat every visitor the same. This article explores how to optimize your website for conversion using a simple, human-centric framework called the Relationship Loop.

DXPs promised to be the all-in-one solution for great digital experiences - integrated tools, content, and data. But they became rigid and complex, sacrificing the agility that modern digital teams need. In 2025, digital agencies need to deliver fast, personalized experiences that clients can control. This article explores why DXPs fall short and how data-driven CMS offer a better path forward.

Most CMSs help you publish. But what if your CMS could also help you improve? Discover why modern marketing teams are switching to data-driven CMSs, built not just to manage content, but to personalize, test, and optimize it. Your content can do more, and so can your CMS.

Choosing a CMS can be confusing. With so many options and features to consider, it helps to ask yourself two simple but essential questions. Doing so can make the decision much easier, save you time and help you avoid a lot of frustration.

Discover how Dealfront and Prepr help B2B teams identify website visitors and deliver personalized content in real time. Turn anonymous visits into real leads and grow your business faster with real-time website personalization powered by a data-driven headless CMS.

Multi-system solutions were meant to be the best way to deliver personalized digital experiences with flexibility and simplicity. Instead, they complicated everything. This article explores why multi-system solutions frequently fall short, how data-driven CMS platforms offer a more streamlined alternative, and what agencies can do to deliver faster, smarter digital experiences in 2025.

Despite train strikes and long journeys, our team came together for a day of golf, laughs, and celebration. From overcoming travel chaos to honoring a 10-year milestone, this company event reminded us that teamwork and determination make every challenge worth it.

DORA demands new levels of digital security and resilience. Learn what this means for technology providers and how Prepr CMS offers secure tools and expert support to help regulated organizations manage risks and stay compliant with the Digital Operational Resilience Act obligations.