All blog articles

Shopify is great at selling products, but it wasn’t built for storytelling. With Prepr’s new Shopify integration, you can bring products and content together in one place, making it easier to work faster, avoid mistakes, and create experiences that truly engage your customers.

Marketers spend millions to win the click, but most B2B buyers drift away after landing on static websites. Discover how adaptive websites extend campaign personalization beyond the first touch, bridging the conversion gap and turning more visitors into leads.

Most visitors leave a website without taking action. Small tweaks help, but they only go so far. The real difference comes from personalization, showing people content that actually fits them. In this guide, we’ll look at why personalization matters and how Prepr, a data-driven headless CMS, makes it easy to put into practice.

B2B buyers don’t follow a straight path anymore. They research on their own, switch channels, and make decisions before you even know they’re interested. For marketing teams, this shift has redefined what B2B lead generation looks like in practice. This article explains what’s changed and how marketing teams can adapt to stay relevant and earn trust in a buyer-led world.

Before your sales team ever speaks to a buyer, your website makes the first impression. But most sites don’t listen, remember, or respond. They treat every visitor the same. This article explores how to optimize your website for conversion using a simple, human-centric framework called the Relationship Loop.

DXPs promised to be the all-in-one solution for great digital experiences - integrated tools, content, and data. But they became rigid and complex, sacrificing the agility that modern digital teams need. In 2025, digital agencies need to deliver fast, personalized experiences that clients can control. This article explores why DXPs fall short and how data-driven CMS offer a better path forward.

Most CMSs help you publish. But what if your CMS could also help you improve? Discover why modern marketing teams are switching to data-driven CMSs, built not just to manage content, but to personalize, test, and optimize it. Your content can do more, and so can your CMS.

Choosing a CMS can be confusing. With so many options and features to consider, it helps to ask yourself two simple but essential questions. Doing so can make the decision much easier, save you time and help you avoid a lot of frustration.

Discover how Dealfront and Prepr help B2B teams identify website visitors and deliver personalized content in real time. Turn anonymous visits into real leads and grow your business faster with real-time website personalization powered by a data-driven headless CMS.