All blog articles

In a digital world overflowing with options, what makes users stick around? In this article, you can discover how adaptive websites turn ordinary content into personalized experiences that keep users coming back for more. Curious how personalization can set you apart? Join to find out.

When Google Optimize was suddenly discontinued in 2023, businesses were forced to reassess their optimization strategies. This reignited the long-standing debate: which is better—client-side or server-side testing? As security concerns rise, mid-sized companies now face the challenge of finding the right approach for their needs. Could a new, innovative solution offer the best of both worlds?

Nowadays just having a website isn’t enough. To really stand out and offer an exceptional user experience, your website needs to be adaptive. But what exactly does "adaptive” mean? With insights from experts Bernard Jan and Jouko, you'll learn how adaptiveness can greatly improve customer experience and drive better results for your business.

Winning a pitch as a digital agency is both an art and a science. It’s about understanding your client, presenting a compelling solution, and standing out from the competition. Through a recent interview with two professionals at Prepr, we’ve gathered some key strategies that can help your agency not only make a lasting impression but also secure the win.

With the addition of built-in metrics, Prepr now makes it easier than ever to measure impressions, conversions, and conversion rates for your A/B testing and personalization efforts. These metrics give you a quick glance at how well your optimization strategies are performing, helping you make informed decisions quickly.

Under a surprisingly sunny sky, our team gathered for an event that initially sparked mixed feelings. Despite initial doubts about a boxing-themed activity, it turned out to be a rewarding experience of teamwork and personal discovery. Come along and relive this amazing day with us!

Bas van Bokhorst, managing partner of Greenberry, and Jouko Huismans, Prepr CEO, discuss the trends, challenges, and innovative solutions that help agencies adapt and remain relevant in a fast-evolving market.

Choosing the ideal frontend framework can impact performance and user satisfaction. Today, we explore the evolving trends in frontend development, highlighting top frontend frameworks and meta-frameworks for 2024. We also discuss the shift from CSR to SSR and SSG in rendering strategies, along with the growing impact of AI on the industry.

With this new feature, you can easily copy content between different environments without needing Prepr support. This feature provides more realistic content for development and testing, which improves testing accuracy, ensures better quality, and speeds up your workflow.