All blog articles

The best B2B landing pages don’t just look good—they’re built to convert. We analyzed five high-performing examples to reveal how smart CTAs, engaging visuals, and real-time personalization can turn visitors into leads.

In 2025, personalization is more important than ever, but in a headless setup, it can be complex and expensive. This article explores the challenges of traditional approaches and how a headless CMS with built-in personalization offers a smarter, more efficient alternative for agencies and businesses alike.

In this episode of Prepr Talks, co-founder of Social Brothers, Steven Ammerlaan joins Jouko Huismans, CEO of Prepr to share how to transform digital platforms, using AI and headless tech, and build teams that fit clients’ needs. Find out how embracing change can help agencies grow and succeed!

Before diving into 2025, we take a moment to reflect on 2024 at Prepr—a year of growth, challenges, and progress. From advancing personalization to building strong partnerships, we’ve made big strides. As we look back, we’re proud of how far we’ve come and excited to keep growing in 2025!

How can brands connect with a global audience during the holiday season? Personalization is crucial year-round, but during the holiday season, it can make all the difference in helping your brand stand out. By tailoring experiences to different cultural traditions and individual preferences, you can create meaningful connections that build trust, increase engagement, and boost conversions.

Contentful’s recent acquisition of Ninetailed marks a significant shift in the headless CMS market, underscoring the importance of personalization as a core feature rather than an afterthought. As digital leaders and agency owners, understanding this trend is crucial for staying competitive and relevant in an increasingly personalized digital world.

Discover the 10 features agencies love most in Prepr CMS! From exporting content to syncing schemas with your favorite Git repository service, these features simplify workflows, improve collaboration, and help deliver amazing results. Whether you're managing multiple clients or tackling tight deadlines, these features are here to help. Ready to boost efficiency and delight your clients?

Discover how a collaborative approach to content modeling can transform your team’s workflow, bridging the gap between developers, editors, and product owners for systems that are , simple, scalable, and effective for everyone.

Confusing metrics like API calls and hidden fees make traditional CMS pricing models a nightmare for web development agencies. These roadblocks lead to costly compromises and frustrating client conversations. Learn how Prepr’s flexible model transforms pricing into a simple, transparent solution that puts agencies back in control.