All blog articles

Not all headless CMS platforms are built for the same purpose. This guide compares the leading solutions in 2026 and explores the factors that matter most when choosing the right platform for your team.

Mid-market B2B companies are caught between commerce platforms that are too rigid and architectures that are too complex. The result is often a disconnected buying experience where pricing, content, customer data, and sales channels don't work together. In this article, we introduce the Connected Commerce Stack: an architecture designed to help mid-market B2B companies deliver relevant digital buying experiences without enterprise complexity.

Ranking on Google is no longer the only way to be discovered. As tools like ChatGPT, Gemini, and Perplexity become part of the research journey, marketers need to understand how AI systems choose their sources. This guide explores the strategies helping brands earn visibility in AI-generated answers.

This year, the Prepr team gathered in Antwerp for a day away from our usual routines. Between exploring the city, visiting Hasmik's exhibition, and enjoying an evening of friendly competition, the outing gave us the chance to connect, relax, and create new memories together.

What happens when content, context and AI collide in the B2B buyer journey? During ShoppingTomorrow Session 4 at Prepr, industry professionals explored a challenge many organisations recognise: not creating more content, but organising knowledge in a way that makes it relevant, accessible and useful when buyers need it most.

Everyone is talking about AI, but not everyone is talking about the same thing. After three days in Stockholm attending the MarTech Summit and meeting local agencies, Prepr's leadership team came home with a clearer view of the Nordic market and the questions shaping the future of digital experiences.

Composable martech stacks were supposed to deliver flexibility and speed. In practice, most teams end up with complexity and rising costs. At the same time, the CMS is moving beyond content management toward the core of the digital experience. Why does the ideal martech stack suddenly look different?

Most companies think about their digital infrastructure in terms of capability, not environmental impact. But as sustainability becomes part of procurement and reporting across Europe, companies need to understand the environmental impact of their digital infrastructure, and agencies have a responsibility to help them answer those questions.

While preparing for our expansion into the Nordics, we came across lagom: the idea of “just enough.” It closely mirrors how we approach building Prepr. This article looks at what that means in practice, from product focus to personalisation, and why more isn’t always better.