All blog articles

Tired of constantly switching between tabs and refreshing to see your content updates? With Visual Editing in Prepr CMS, you can now see your changes instantly, ensuring your content looks exactly how you want before publishing. Enjoy a faster editing experience that lets you focus on what really matter: create great content without frustration.

In a world where personalized experiences drive engagement and conversions, a generic website won’t cut it. This article shows you how to create a strategy for a website that adapts to each visitor, making it easy to build a website that’s responsive, relevant, and optimized for every user.

Most B2B websites treat all visitors the same, missing opportunities to engage high-value leads. With firmographic personalization, your site can instantly adapt to match each visitor’s industry, company size and needs—helping you capture more leads and close deals faster.

The best B2B landing pages don’t just look good—they’re built to convert. We analyzed five high-performing examples to reveal how smart CTAs, engaging visuals, and real-time personalization can turn visitors into leads.

In 2025, personalization is more important than ever, but in a headless setup, it can be complex and expensive. This article explores the challenges of traditional approaches and how a headless CMS with built-in personalization offers a smarter, more efficient alternative for agencies and businesses alike.

In this episode of Prepr Talks, co-founder of Social Brothers, Steven Ammerlaan joins Jouko Huismans, CEO of Prepr to share how to transform digital platforms, using AI and headless tech, and build teams that fit clients’ needs. Find out how embracing change can help agencies grow and succeed!

Before diving into 2025, we take a moment to reflect on 2024 at Prepr—a year of growth, challenges, and progress. From advancing personalization to building strong partnerships, we’ve made big strides. As we look back, we’re proud of how far we’ve come and excited to keep growing in 2025!

How can brands connect with a global audience during the holiday season? Personalization is crucial year-round, but during the holiday season, it can make all the difference in helping your brand stand out. By tailoring experiences to different cultural traditions and individual preferences, you can create meaningful connections that build trust, increase engagement, and boost conversions.

Contentful’s recent acquisition of Ninetailed marks a significant shift in the headless CMS market, underscoring the importance of personalization as a core feature rather than an afterthought. As digital leaders and agency owners, understanding this trend is crucial for staying competitive and relevant in an increasingly personalized digital world.