All blog articles

AI tools are part of how developers work, but generic answers often break down when APIs get specific. We made our documentation AI-ready so tools like ChatGPT and editor assistants can work from the same source of truth, making it easier to move from questions to working code.

Measuring experiments in Prepr has long focused on clicks and surface-level engagement. Impact Goals add a clearer way to understand how personalization and A/B testing influence real outcomes, helping teams connect experiments to behavior across the customer journey.

From product evolution to customer impact and team culture, 2025 marked a year of meaningful progress at Prepr. This review reflects on the moments that shaped the year and the foundation they created for what comes next.

Personalization is something audiences expect, and many teams already create content for different segments. This article explores how AI-generated variants in Prepr make that work easier and more flexible, helping editors explore ideas, create personalized versions faster, and stay fully in control of the final message.

Frontend developers enter 2026 with a stack that feels more mature and more opinionated than it did a year ago. Meta-frameworks are the default, hybrid rendering is standard, and AI now shapes the entire workflow. React and Next.js still dominate, but faster, lighter alternatives are rising. Here’s what the data and developers say about the year ahead.

Prepr is now a G2 Leader in Headless CMS, a title given to products with top customer satisfaction and strong market presence. This recognition comes from real user feedback and reflects the trust and collaboration of the teams who build with us. It’s a milestone that reinforces our shared vision for a more adaptive, intelligent website.

What if every page visit, email, and CRM update came together as one continuous journey? No silos. No resets. Just experiences that adapt in real time. This article shows how the website becomes the execution layer of personalization, turning separate tools into a connected system that builds trust and momentum.

Local news site 1Almere discovered how small wording changes can make a big impact. By A/B testing their article headlines, they boosted click-through rates by 11%, proving that data-driven storytelling can turn more visitors into engaged readers.

Ninety-five percent of your landing page visitors won’t convert today, not because they’re uninterested, but because they’re not ready yet. Here’s how to win them tomorrow, with data-driven personalization, adaptive journeys, and smarter conversion strategies that turn interest into intent.