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Personalization
5 min
November 11 Dilemma: How brands connect with global audiences on shared holidays
On November 11, the U.S. honors veterans while China celebrates Singles' Day, creating a unique challenge for brands. How can companies connect with both audiences in a meaningful way? Discover how a headless CMS with built-in personalization can personalize experiences and make this special day resonate with everyone!
What strategies will you use?
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
4 min
Clicks are important, but Dwell Time reveals what really engages your visitors
For CRO specialists and content creators, one of the biggest challenges is determining which parts of a webpage truly engage visitors. It often feels like a guessing game. Fortunately, there's a simple solution: the dwell time metric. This tool precisely measures how long visitors focus on specific elements of your site, providing clear data for informed decision-making.
Bernard Jan Boekholt
CXO @ Prepr
Personalization
6 min
Making Halloween special for all: the power of content personalization
How do you localize Halloween content for a global audience? While it’s a major event in some places, it’s barely recognized in others. Find out why a one-size-fits-all approach doesn’t work and how using personalization and localization can help you reach and engage your global audience more effectively.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
6 min
The three pillars of an Adaptive Website
Think building an adaptive website is complicated? It’s easier than you think! By focusing on three key pillars—visitor segments, customer data, and adaptive content—you can create a personalized experience for every visitor. Ready to learn how to make your website more engaging?
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
6 min
Websites that work for every visitor: discover adaptive websites
In a digital world overflowing with options, what makes users stick around? In this article, you can discover how adaptive websites turn ordinary content into personalized experiences that keep users coming back for more. Curious how personalization can set you apart? Join to find out.
Bernard Jan Boekholt
CXO @ Prepr
Conversion Optimization
6 min
Server-side testing vs client-side testing: What’s your solution for the post Google Optimize era?
When Google Optimize was suddenly discontinued in 2023, businesses were forced to reassess their optimization strategies. This reignited the long-standing debate: which is better—client-side or server-side testing? As security concerns rise, mid-sized companies now face the challenge of finding the right approach for their needs. Could a new, innovative solution offer the best of both worlds?
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
6 min
Supercharge your website strategy: The impact of adaptive websites on user experience
Nowadays just having a website isn’t enough. To really stand out and offer an exceptional user experience, your website needs to be adaptive. But what exactly does "adaptive” mean? With insights from experts Bernard Jan and Jouko, you'll learn how adaptiveness can greatly improve customer experience and drive better results for your business.
Deborah Astarita
Content Creator @ Prepr CMS
Agencies
7 min
Winning every pitch: 8 expert tips for digital agencies
Winning a pitch as a digital agency is both an art and a science. It’s about understanding your client, presenting a compelling solution, and standing out from the competition. Through a recent interview with two professionals at Prepr, we’ve gathered some key strategies that can help your agency not only make a lasting impression but also secure the win.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
4 min
Optimize smarter: Metrics for A/B Testing and Personalization now in Prepr
With the addition of built-in metrics, Prepr now makes it easier than ever to measure impressions, conversions, and conversion rates for your A/B testing and personalization efforts. These metrics give you a quick glance at how well your optimization strategies are performing, helping you make informed decisions quickly.
Mandy Lingham
Product Specialist @ Prepr