All blog articles

In this edition of Prepr Talks, Chris van Persie, Managing Director of Good News, a digital agency based in Breda, Netherlands, speaks with Jouko Huismans, CEO of Prepr. They discuss how agencies can evolve their propositions, adapt to market trends, and leverage technology to drive growth and stay competitive.

In a world where personalized experiences drive engagement and conversions, a generic website won’t cut it. This article shows you how to create a strategy for a website that adapts to each visitor, making it easy to build a website that’s responsive, relevant, and optimized for every user.

On November 11, the U.S. honors veterans while China celebrates Singles' Day, creating a unique challenge for brands. How can companies connect with both audiences in a meaningful way? Discover how a headless CMS with built-in personalization can personalize experiences and make this special day resonate with everyone! What strategies will you use?

For CRO specialists and content creators, one of the biggest challenges is determining which parts of a webpage truly engage visitors. It often feels like a guessing game. Fortunately, there's a simple solution: the dwell time metric. This tool precisely measures how long visitors focus on specific elements of your site, providing clear data for informed decision-making.

How do you localize Halloween content for a global audience? While it’s a major event in some places, it’s barely recognized in others. Find out why a one-size-fits-all approach doesn’t work and how using personalization and localization can help you reach and engage your global audience more effectively.

Think building an adaptive website is complicated? It’s easier than you think! By focusing on three key pillars—visitor segments, customer data, and adaptive content—you can create a personalized experience for every visitor. Ready to learn how to make your website more engaging?

In a digital world overflowing with options, what makes users stick around? In this article, you can discover how adaptive websites turn ordinary content into personalized experiences that keep users coming back for more. Curious how personalization can set you apart? Join to find out.

When Google Optimize was suddenly discontinued in 2023, businesses were forced to reassess their optimization strategies. This reignited the long-standing debate: which is better—client-side or server-side testing? As security concerns rise, mid-sized companies now face the challenge of finding the right approach for their needs. Could a new, innovative solution offer the best of both worlds?

Nowadays just having a website isn’t enough. To really stand out and offer an exceptional user experience, your website needs to be adaptive. But what exactly does "adaptive” mean? With insights from experts Bernard Jan and Jouko, you'll learn how adaptiveness can greatly improve customer experience and drive better results for your business.