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Agencies
Conversion Optimization
New in Prepr
Headless CMS
About Prepr
Content Management
Personalization
Lead-gen
Modular Web
Content Management
7 min
What is a data-driven CMS and why your marketing stack needs one
Most CMSs help you publish. But what if your CMS could also help you improve? Discover why modern marketing teams are switching to data-driven CMSs, built not just to manage content, but to personalize, test, and optimize it. Your content can do more, and so can your CMS.
Deborah Astarita
Content Creator @ Prepr CMS
Content Management
8 min
Stop and think: The two questions you must ask before choosing a CMS
Choosing a CMS can be confusing. With so many options and features to consider, it helps to ask yourself two simple but essential questions. Doing so can make the decision much easier, save you time and help you avoid a lot of frustration.
Deborah Astarita
Content Creator @ Prepr CMS
Lead-gen
7 min
B2B lead gen success: How Dealfront and Prepr work together to convert visitors
Discover how Dealfront and Prepr help B2B teams identify website visitors and deliver personalized content in real time. Turn anonymous visits into real leads and grow your business faster with easy, real-time personalization.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
7 min
Making personalization simple in the composable era with data-driven CMS
Multi-system solutions were meant to be the best way to deliver personalized digital experiences with flexibility and simplicity. Instead, they complicated everything. This article explores why multi-system solutions frequently fall short, how data-driven CMS platforms offer a more streamlined alternative, and what agencies can do to deliver faster, smarter digital experiences in 2025.
Jouko Huismans
CEO @ Prepr
About Prepr
7 min
From strikes to swings: A company day we’ll never forget
Despite train strikes and long journeys, our team came together for a day of golf, laughs, and celebration. From overcoming travel chaos to honoring a 10-year milestone, this company event reminded us that teamwork and determination make every challenge worth it.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
6 min
DORA compliance with Prepr CMS: Meeting new security regulations together
DORA demands new levels of digital security and resilience. Learn what this means for technology providers and how Prepr CMS offers secure tools and expert support to help regulated organizations manage risks and stay compliant with the Digital Operational Resilience Act obligations.
Deborah Astarita
Content Creator @ Prepr CMS
Agencies
7 min
Why agencies are leaving Sitecore for headless CMS tools
Agencies are moving away from heavy, monolithic CMS platforms like Sitecore. This article explains why API-first and cloud-native headless CMS tools are taking over, how they help teams work faster and smarter, and what agencies need to do to stay competitive and deliver better results for their clients in today’s digital world.
Jouko Huismans
CEO @ Prepr
Agencies
6 min
The CMS market map: a tool every agency should be using
Agencies don’t need more CMS options, they need better guidance. The CMS Market Map gives agencies a clear, simple way to match the right platform to each project, reduce risk, and lead with strategy.
Jouko Huismans
CEO @ Prepr
Content Management
7 min
The 5 types of CMSs you need to know in 2025
Choosing the right CMS in 2025 is tougher than ever, but also more important. This article breaks down the five CMS types you need to know, what they’re best for, and why data-driven platforms are reshaping the future of digital content.
Deborah Astarita
Content Creator @ Prepr CMS