All blog articles

When you want to use a CDP with Prepr CMS for personalization, a key question emerges: who does what? This article explores how both systems work together, the different ways to set it up, and how to structure personalization in practice.

Many organizations want the flexibility of composable architectures, but for mid-sized projects, the complexity and cost of enterprise stacks are often hard to justify. By partnering with Prepr, iO added a CMS that enables a lean composable stack, delivering enterprise-level capabilities without enterprise complexity.

Teams are getting used to working with AI to write content. What hasn’t really changed is what happens after, because moving that content into the CMS is still a manual step. This article looks at how that part of the workflow is starting to shift, and how connecting AI agents directly to Prepr changes the way content is handled once it’s ready.

Digital agencies are facing a shift in how they deliver value. As AI, automation, and rising client expectations reshape the market, agencies need to rethink how they operate. This article outlines five areas, from client acquisition to martech and data, where agencies are adapting to stay competitive.

Spoony generated 380 new leads from a single campaign page, not by increasing traffic, but by increasing relevance. This article explains how one adaptive landing page, built with segmentation and personalization, addressed multiple stakeholders at once and translated structured content into measurable performance.

As content platforms become more central to how organizations operate, access control has become a core part of security and data protection. This article explores how Prepr strengthens its role-based access model with granular controls, allowing teams to manage risk, protect content, and collaborate efficiently, without compromising governance.

AI tools are part of how developers work, but generic answers often break down when APIs get specific. We made our documentation AI-ready so tools like ChatGPT and editor assistants can work from the same source of truth, making it easier to move from questions to working code.

Measuring experiments in Prepr has long focused on clicks and surface-level engagement. Impact Goals add a clearer way to understand how personalization and A/B testing influence real outcomes, helping teams connect experiments to behavior across the customer journey.

From product evolution to customer impact and team culture, 2025 marked a year of meaningful progress at Prepr. This review reflects on the moments that shaped the year and the foundation they created for what comes next.