All blog articles

You create and publish your content in Prepr, but understanding how it performs usually means switching to a separate analytics tool. With content item metrics, you can now see nine metrics directly on the content item, from views and engagement to how much it contributed to your goals.

Personalization is often associated with complex technology and large-scale projects. The experience of DokterOnline shows that it can also start with small, targeted adjustments that make digital experiences more relevant and improve engagement.

AI is great at generating content, but editing is where most of the work happens. Discover how the latest improvements to Prepr's AI text assistant make editing more flexible, helping content teams refine, review, and improve content more naturally without interrupting their workflow.

Not all headless CMS platforms are built for the same purpose. This guide compares the leading solutions in 2026 and explores the factors that matter most when choosing the right platform for your team.

Mid-market B2B companies are caught between commerce platforms that are too rigid and architectures that are too complex. The result is often a disconnected buying experience where pricing, content, customer data, and sales channels don't work together. In this article, we introduce the Connected Commerce Stack: an architecture designed to help mid-market B2B companies deliver relevant digital buying experiences without enterprise complexity.

Ranking on Google is no longer the only way to be discovered. As tools like ChatGPT, Gemini, and Perplexity become part of the research journey, marketers need to understand how AI systems choose their sources. This guide explores the strategies helping brands earn visibility in AI-generated answers.

This year, the Prepr team gathered in Antwerp for a day away from our usual routines. Between exploring the city, visiting Hasmik's exhibition, and enjoying an evening of friendly competition, the outing gave us the chance to connect, relax, and create new memories together.

What happens when content, context and AI collide in the B2B buyer journey? During ShoppingTomorrow Session 4 at Prepr, industry professionals explored a challenge many organisations recognise: not creating more content, but organising knowledge in a way that makes it relevant, accessible and useful when buyers need it most.

Everyone is talking about AI, but not everyone is talking about the same thing. After three days in Stockholm attending the MarTech Summit and meeting local agencies, Prepr's leadership team came home with a clearer view of the Nordic market and the questions shaping the future of digital experiences.