All blog articles

Struggling to convert website visitors into qualified leads? Learn how integrating HubSpot with Prepr can create a personalized website experience that engages visitors and drive conversions for your B2B business.

Website personalization feels complicated, but it doesn’t have to be. With the Personalization Planner, you can get instant ideas tailored to your audience in just 60 seconds. See how it works with real examples and discover how easy personalization can be. Try it now and transform your website!

Automate the syncing of customer data between your CRM and website with Prepr’s Zapier integration. This easy-to-use solution eliminates manual data transfers, allowing you to deliver personalized content to the right people, save time, reduce errors, and improve conversions—simply.

Tired of constantly switching between tabs and refreshing to see your content updates? With Visual Editing in Prepr CMS, you can now see your changes instantly, ensuring your content looks exactly how you want before publishing. Enjoy a faster editing experience that lets you focus on what really matter: create great content without frustration.

In a world where personalized experiences drive engagement and conversions, a generic website won’t cut it. This article shows you how to create a strategy for a website that adapts to each visitor, making it easy to build a website that’s responsive, relevant, and optimized for every user.

Most B2B websites treat all visitors the same, missing opportunities to engage high-value leads. With firmographic personalization, your site can instantly adapt to match each visitor’s industry, company size and needs—helping you capture more leads and close deals faster.

The best B2B landing pages don’t just look good—they’re built to convert. We analyzed five high-performing examples to reveal how smart CTAs, engaging visuals, and real-time personalization can turn visitors into leads.

In 2025, personalization is more important than ever, but in a headless setup, it can be complex and expensive. This article explores the challenges of traditional approaches and how a headless CMS with built-in personalization offers a smarter, more efficient alternative for agencies and businesses alike.

In this episode of Prepr Talks, co-founder of Social Brothers, Steven Ammerlaan joins Jouko Huismans, CEO of Prepr to share how to transform digital platforms, using AI and headless tech, and build teams that fit clients’ needs. Find out how embracing change can help agencies grow and succeed!