Built-in A/B testing

Run A/B tests directly in your CMS

Run and analyze experiments directly in Prepr: no third-party tools or complex setup.
Partial screenshot of Prepr A/B test example

Experiments

Create A/B-tests where you manage your content - easy peasy

Conduct A/B tests right where you manage your content. It's user-friendly for both editors and marketers, removing the hassle of using additional systems and allowing for rapid, effective experimentation.

Server-side testing

Server-side experimentation: Zero flicker, full speed

Use server-side A/B testing on the edge to drastically cut down on latency for quicker site responses. Plus say goodbye to the dreaded flickering effect of client-side A/B testing.
A/B Testing generic visual

Metrics

Insightful analytics at your fingertips

Dive into detailed metrics without leaving Prepr CMS. Our built-in analytics let you explore the nuances of user experience and drive informed optimization decisions effortlessly.

Metrics

Security and First-Party Data: Control and Protection

Server-side A/B testing keeps data safe and sound on the server, minimizing risks. Plus, using first-party data ensures compliance with privacy rules and provides more accurate insights straight from users.

Case study

How news teams use A/B testing to improve headlines

Real-time A/B testing of headline variations revealed what drives reader engagement, resulting in an 11% increase in click-through rates

Learning hub

Expert call

Boost your online success with an adaptive website

Curious about creating adaptive websites? Prepr's headless CMS makes it simple. Book a 30-minute session with a Prepr expert to explore how adaptive content can transform your digital strategy.
Bernard Jan Boekholt profile photo

Bernard Jan Boekholt

Hi there 👋 

Ready to level up your website? Let’s talk about making it adaptive with Prepr. Book a call, and let’s get started!

Talk to an expert

Please note that by submitting this form, you are agreeing to the terms and conditions of the website.
Additionally this site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.