Server-side A/B Testing

From content to conversion: A/B testing simplified

Quickly evaluate different content variants to understand what truly appeals to your visitors.
Partial screenshot of Prepr A/B test example

Experiments

Create A/B-tests where you manage your content - easy peasy

Conduct A/B tests right where you manage your content. It's user-friendly for both editors and marketers, removing the hassle of using additional systems and allowing for rapid, effective experimentation.

Server-side testing

Server-side experimentation: Zero flicker, full speed

Use server-side A/B testing on the edge to drastically cut down on latency for quicker site responses. Plus say goodbye to the dreaded flickering effect of client-side A/B testing.
A/B Testing generic visual

Metrics

Insightful analytics at your fingertips

Dive into detailed metrics without leaving Prepr CMS. Our built-in analytics let you explore the nuances of user experience and drive informed optimization decisions effortlessly.

Metrics

Security and First-Party Data: Control and Protection

Server-side A/B testing keeps data safe and sound on the server, minimizing risks. Plus, using first-party data ensures compliance with privacy rules and provides more accurate insights straight from users.

Case study

How news teams use A/B testing to improve headlines

Real-time A/B testing of headline variations revealed what drives reader engagement, resulting in an 11% increase in click-through rates

Learning hub

Talk to Us

Explore Prepr with Mike

Interested in learning more about Prepr's powerful features? Our sales team is here to guide you. Share your details, and we’ll explore the perfect solutions for your needs.
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Mike Lijffijt

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Dreaming of digital innovation? Let's make it a reality. Get in touch, and see how our expertise can drive your vision.

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