The headless CMS for lead-gen and commerce

Most CMSs just publish content.
Prepr personalizes it — so you convert more visitors.

The web is getting smarter. Most CMSs aren’t

Static websites are fading fast. Visitors expect smarter, adaptive experiences. Most CMSs still focus on publishing, not performance, which means teams who shift now see higher engagement, stronger conversions, and a clear competitive edge.

Meet Prepr

The CMS that combines content, data, and experimentation

Bring everything together to deliver smarter experiences — and get more value from your traffic.

Adaptive experiences without complexity

Show the right message to every visitor. Prepr adds personalization to your website without extra tools or heavy engineering, so delivering relevance becomes easy for your team.

Easy content management and optimization with AI

Create stunning pages with the Visual Editor, use AI and connected agents to manage and optimize content, run A/B tests, and publish quickly: all without relying on developers.

Acme Home is identified as a page in a stylised content management interface, with a header showing status details and a prominent Publish button. The main workspace presents a live preview of an electric car leasing site, featuring a pale blue hero section with the headline “Green your drive Lease top electric cars,” a blue FIND A CAR button, a car image, and a We recommend section with car cards and testimonials.

Connected data across your stack

Use signals from your CRM, analytics, or product to shape the experience. Prepr brings your data together so your website can respond to real intent.

Case study

How DokterOnline boosted CTRs by 80% without adding complexity

DokterOnline uses Prepr to adapt their website to every visitor. By personalizing every journey, DokterOnline moves more visitors forward and converts them into loyal customers.