The headless CMS
with built-in personalization

Prepr is the world's first data-driven headless CMS. We help you deliver and personalize digital content at scale for exceptional customer experiences.

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Content Management

Publish digital content effortlessly across all your websites and brands

Prepr offers all features you can expect of a headless CMS. We allow you to centralize content, manage it efficiently, and publish it across the web. For all your websites and brands. At scale and at enterprise level.

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Data-driven Headless CMS


Create and test different versions of your content. Find out what version performs best and optimize its impact.



Show related content items based on characteristics and visitor behaviour to increase engagement and conversions.


Advanced Multi-Site Control

Manage content across multiple websites efficiently. With Shared Models, Shared Content, and Shared Customer Data for consistent data and uniform code.

Data-driven Headless CMS


Deliver hyper-personalized customer experiences

Preprs built-in personalization engine helps you personalize customer experiences for more engagement and conversions. With Lean Customer Profiles, Real-time Segments, and Content Targeting, you can show exactly the right content to each visitor.

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Lean Customer Profiles

Capture all the information you need for data-driven content management and deliver exceptional experiences while meeting all privacy guidelines.


Real-Time Segments

Define customer groups based on user characteristics and online behavior. Then, use these segments as the ideal starting point for effective personalization.


Content Targeting

Control which user gets to see specific content and create hyper-targeted customer experience.

How it works

Prepr centralizes content and data, so you can publish content at scale, personalize customer experiences, and maximize engagement. All within one system.

Centralize and publish content
Centralize and manage content in one place, and publish it on all desired channels and platforms.
Capture customer data
Effortlessly capture views, likes, subscribes, conversions and all other interactions with your content.
Personalize customer experiences
Improve the overall customer experience and increase engagement with personalization, recommendations, and notifications.
Development screen


Easily develop a data-driven content platform

We provide you with all the tools you need to smoothly develop an advanced content platform. From extensive documentation to Slack support, SDKs, and webhooks. We’re here to help!

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With the standardized GraphQL API, you quickly connect any front-end application. Plus, we offer a REST API for data import and platform automation.


SDKs & Webhooks

Take advantage of our complete set of SDKs to effortlessly connect your front-end application to Prepr with your favorite technology.


Global CDN

Deliver your content, images, and video across the web. Scalable, cached, and lightning fast. Anytime, anywhere.

Ready to dive in?
Book a demo or try Prepr for free now.

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Jaarbeurs Innovation Mile (JIM)

Jaarbeursplein 6

3521 AL Utrecht, The Netherlands

Phone +31 (0)30 227 17 10

KvK 54506034 • BTW NL851332390B01

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