Blog

Ranking on Google is no longer the only way to be discovered. As tools like ChatGPT, Gemini, and Perplexity become part of the research journey, marketers need to understand how AI systems choose their sources. This guide explores the strategies helping brands earn visibility in AI-generated answers.

This year, the Prepr team gathered in Antwerp for a day away from our usual routines. Between exploring the city, visiting Hasmik's exhibition, and enjoying an evening of friendly competition, the outing gave us the chance to connect, relax, and create new memories together.

Composable martech stacks were supposed to deliver flexibility and speed. In practice, most teams end up with complexity and rising costs. At the same time, the CMS is moving beyond content management toward the core of the digital experience. Why does the ideal martech stack suddenly look different?

When you want to use a CDP with Prepr CMS for personalization, a key question emerges: who does what? This article explores how both systems work together, the different ways to set it up, and how to structure personalization in practice.

What if every page visit, email, and CRM update came together as one continuous journey? No silos. No resets. Just experiences that adapt in real time. This article shows how the website becomes the execution layer of personalization, turning separate tools into a connected system that builds trust and momentum.

Most visitors leave a website without taking action. Small tweaks help, but they only go so far. The real difference comes from personalization, showing people content that actually fits them. In this guide, we’ll look at why personalization matters and how Prepr, a data-driven headless CMS, makes it easy to put into practice.

Developers spend a lot of time working on content models, and even small improvements can make a big difference. With this latest release, we’ve introduced updates that make content modeling in Prepr more flexible, more efficient, and better aligned with real development workflows, while also improving the editing experience for content teams.

While rebuilding Prepr’s marketing website, we used AI to turn finished designs into working components in as little as eight minutes. Here’s how we structured our design system, content structure, and development workflow to make that possible, and where manual review still matters.

Teams are getting used to working with AI to write content. What hasn’t really changed is what happens after, because moving that content into the CMS is still a manual step. This article looks at how that part of the workflow is starting to shift, and how connecting AI agents directly to Prepr changes the way content is handled once it’s ready.