Blog

In this edition of Prepr Talks, Chris van Persie, Managing Director of Good News, a digital agency based in Breda, Netherlands, speaks with Jouko Huismans, CEO of Prepr. They discuss how agencies can evolve their propositions, adapt to market trends, and leverage technology to drive growth and stay competitive.

On November 11, the U.S. honors veterans while China celebrates Singles' Day, creating a unique challenge for brands. How can companies connect with both audiences in a meaningful way? Discover how a headless CMS with built-in personalization can personalize experiences and make this special day resonate with everyone! What strategies will you use?

For CRO specialists and content creators, one of the biggest challenges is determining which parts of a webpage truly engage visitors. It often feels like a guessing game. Fortunately, there's a simple solution: the dwell time metric. This tool precisely measures how long visitors focus on specific elements of your site, providing clear data for informed decision-making.

Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?

Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?

After the holiday break, we're here with the fifth article of our Personalization blog series. Today, we're talking about the practical aspects of building an adaptive website, using something called the Adaptive Website Blueprint. We'll cover key elements like Segments, Data, Content, Components, and Initiatives. Plus, we'll dive into the crucial step of defining Ideas, Goals, and KPIs for your adaptive website.

With this new feature, you can easily copy content between different environments without needing Prepr support. This feature provides more realistic content for development and testing, which improves testing accuracy, ensures better quality, and speeds up your workflow.

We're excited to be introducing two innovative features, AI Generate and AI Optimize. These newly developed tools are designed to transform your text editing process, making it more efficient while aiding in the creation of engaging content. Stay tuned as we explore these features in more detail throughout this article.

Learn about our latest feature in Prepr: Enumerations. This new functionality not only simplifies schema creation but also improves your control over content modeling. Check out this article to learn how Enumerations, making it easier to work with lists, can streamline your workflow and improve your content delivery.