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In 2025, personalization is more important than ever, but in a headless setup, it can be complex and expensive. This article explores the challenges of traditional approaches and how a headless CMS with built-in personalization offers a smarter, more efficient alternative for agencies and businesses alike.

In this episode of Prepr Talks, co-founder of Social Brothers, Steven Ammerlaan joins Jouko Huismans, CEO of Prepr to share how to transform digital platforms, using AI and headless tech, and build teams that fit clients’ needs. Find out how embracing change can help agencies grow and succeed!

Before diving into 2025, we take a moment to reflect on 2024 at Prepr—a year of growth, challenges, and progress. From advancing personalization to building strong partnerships, we’ve made big strides. As we look back, we’re proud of how far we’ve come and excited to keep growing in 2025!

Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?

Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?

After the holiday break, we're here with the fifth article of our Personalization blog series. Today, we're talking about the practical aspects of building an adaptive website, using something called the Adaptive Website Blueprint. We'll cover key elements like Segments, Data, Content, Components, and Initiatives. Plus, we'll dive into the crucial step of defining Ideas, Goals, and KPIs for your adaptive website.

With this new feature, you can easily copy content between different environments without needing Prepr support. This feature provides more realistic content for development and testing, which improves testing accuracy, ensures better quality, and speeds up your workflow.

We're excited to be introducing two innovative features, AI Generate and AI Optimize. These newly developed tools are designed to transform your text editing process, making it more efficient while aiding in the creation of engaging content. Stay tuned as we explore these features in more detail throughout this article.

Learn about our latest feature in Prepr: Enumerations. This new functionality not only simplifies schema creation but also improves your control over content modeling. Check out this article to learn how Enumerations, making it easier to work with lists, can streamline your workflow and improve your content delivery.