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Insights and updates about data-driven content management and how to maximize the impact of your content.

Interview

Prepr Talks: Tech-platform Disguise, the Metaverse and the future of content marketing

Welcome to the first episode of Prepr Talks. In this interview series, we're sitting down with thought leaders in content marketing, optimization, and personalization. We talk about their challenges and how they solve them with unique content experiences.

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Personalization

Everything a tech lead needs to know about personalization

Chances are you’ve heard your colleagues say they want to “deliver personalized experiences” at least once in the last few weeks. Is this just another buzzword, or does personalization truly add value to your organization? Let’s find out.

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New in Prepr

Introducing Targeted Content personalization

This month we have a stunning update for you. We're introducing a long-awaited feature that many clients have requested: personalized content targeting. So let's dive in right away and see how it works.

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Personalization

Two surefire ways of enabling personalization with a headless CMS

Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.

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Personalization

This is what Google's third-party cookie phase-out means for marketers

Privacy is a pressing concern. That's why Google plans to phase out third-party cookies (3PCs) by late 2023. But most marketers rely on third-party cookies to personalize customer experiences and push digital advertising. So, what does this phase-out mean for you as a marketer? And how can you personalize the customer experience in a post-3PC world?

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Announcement

We raised € 2.25M to redefine headless CMS and personalization

The world’s first data-driven CMS will use investment to improve features even further and expand in Europe.

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Our 2021 Rewind

The new year has started, time for New Year's resolutions. But, we can't make new ones without reflecting on the old ones. As many of you know, Prepr is based in the Netherlands, and we've conquered four lockdowns already. But what did we do this year besides working from home? Let me show you what we have accomplished together this year.

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New in Prepr

Overall performance upgrade in Prepr CMS

2022 kicks off with a refreshing update for you. First, we recently completed a performance upgrade in Prepr CMS. Furthermore, we executed a vulnerability check on Apache4j. So let's dive in and see what this means for you and your team.

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Headless CMS

6 Essential content management trends to watch in 2022

Content marketing as a business value has continued to grow over the last few years. However, the importance of successfully managing this content is equally important. So, how do you make sure your content is managed to its best ability? In 2022 and the years to come? Read on for the top content management trends (and how to make them work).

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Data-driven content management

Headless CMS vs Data-driven CMS

Content drives our digital world. Every day, we consume more and more content – and the competition is fierce. To keep your audience entertained, exceptional and personalized digital experiences are a must. How do headless CMSs contribute to this challenge? And is this still the best asset for leveraging content and data?

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New in Prepr

Introducing Dynamic Links to prevent broken URLs

This month we have a big update for you. This feature has been requested by a lot of editors and now we are happy to announce the release. Let's dive in and see what this means for you and your team.

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Announcement

Iamsterdam.com selects Prepr for content management and personalization

amsterdam&partners, known for its online platform Iamsterdam.com, selects Prepr as its new headless content management system (CMS). With this choice Prepr replaces the current Sitecore CMS.

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New in Prepr

Introducing the Embed field to publish content on other websites

This month we have some exciting updates to Prepr CMS. First, we introduce our new Embed field. Second, we updated our dynamic content editor. And third, we present our new multi-list field option. So let's dive in and see what this means for you and your team.

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New in Prepr

New segment options for more personalized content experiences

This month, we have some refreshing updates for Prepr CMS. First and foremost we have upgraded the segment builder to create better segments, we announce that AB-testing is available for GraphQL API, and we release the new dynamic content editor for all customers. Let's dive in and see what this means for you and your team.

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New in Prepr

Introducing Prepr Automations

In this months product update we have an exciting feature which is unique for headless CMS. Today we introduce the brand new Prepr Automations feature. Let's see what this means for you and your team.

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New in Prepr

Introducing the all-new Dynamic Content Editor

This month we have an exciting and big update. The development team replaced the old drag-and-drop editor with an all-new Dynamic Content Editor. Chances are high if you worked with Prepr before you've touched the old editor. For example, when editing a content item. We also got some small updates to optimize your content item view. Let's dive in and see what the new one means for you and your team.

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New in Prepr

Introducing the new upgraded segment builder

Here are some exciting updates to Prepr CMS. First, we upgraded the segment builder. Secondly, we added a content item filter feature. And lastly, we create a small but powerful add-on for content item search. Let's dive in and see what that means for you and your team.

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New in Prepr

4x faster content editing with publication overlays

Here are some exciting updates to Prepr. First, speedy publication linking that dramatically improves how you edit related publications. And second, a preview of our upcoming automation tool. Let's dive in and see what that means for you and your team.

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Headless CMS

Three crucial content management trends in 2021

The number of content management solutions has skyrocketed in the last few years, with roughly 1.936 solutions available. This includes over 240 CMSs. What are the most progressive trends influencing the development of all these content management solutions? And how do you decide on a CMS that’s best for your business when there are so many solutions available?

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New in Prepr

Introducing the new MUX and Typeform integrations

In this month's product update, we have some cool announcements. First and foremost, we can show you our long-awaited MUX and Typeform integrations. Also, we added some cool new features to make Prepr ever more easy to use. Enjoy!

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Data-driven content management

Content, commerce, and personalization: why using a data-driven CMS results in more revenue

Content marketing is becoming increasingly important for e-commerce. By deploying a content marketing strategy focused on orientation, inspiration, or education, you navigate your audience towards buying your products. However, a lot of e-commerce brands still see a discrepancy between creative content and actual conversions. This is primarily a technological flaw – one that can be fixed with the right content management solution: a data-driven CMS.

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New in Prepr

Introducing Advanced Content Filters for related models

In this month's product update we have one of the most requested features: Advanced Content Filters. And there's more. We are highlighting the shared content models, the brand new Prepr Design and finally, we will show you the next.js SDK with a Prepr blog example. Enjoy!

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Headless CMS

Minimize errors and maximize development speed with Shared Content Models

Do you manage or develop a digital platform covering multiple brands, and are you looking for ways to keep your codebase lean? By using Shared Content Models, you can work more consistently while managing several content environments or projects at once. This minimizes errors and increases development speed: a valuable asset for every development team.

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New in Prepr

Releasing new Next.JS, PHP and Laravel SDKs

This month we're introducing some brand new Software Development Kits (SDKs). Oh and also, we've got a new publication element tool for you.

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New in Prepr

Introducing Prepr Optimize: AB-test your way into success

In this month's product update, we have some exciting updates. This month we are announcing the release of Prepr Optimize, a tool that allows you to test different content versions to increase engagement. Oh, and also, we're proud to show you our new eCommerce and TypeForm integrations.

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Solutions

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