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4 min
The wait is over: Visual Editing for content editors is finally here
Tired of constantly switching between tabs and refreshing to see your content updates? With Visual Editing in Prepr CMS, you can now see your changes instantly, ensuring your content looks exactly how you want before publishing. Enjoy a faster editing experience that lets you focus on what really matter: create great content without frustration.
Deborah Astarita
Content Creator @ Prepr CMS
Latest posts
All blog posts
Personalization
4 min
How to use CRM data to personalize your website
Automate the syncing of customer data between your CRM and website with Prepr’s Zapier integration. This easy-to-use solution eliminates manual data transfers, allowing you to deliver personalized content to the right people, save time, reduce errors, and improve conversions—simply.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
6 min
Turning website visitors into high-quality leads with firmographic personalization
Most B2B websites treat all visitors the same, missing opportunities to engage high-value leads. With firmographic personalization, your site can instantly adapt to match each visitor’s industry, company size and needs—helping you capture more leads and close deals faster.
Bernard Jan Boekholt
CXO @ Prepr
New in Prepr
4 min
The wait is over: Visual Editing for content editors is finally here
Tired of constantly switching between tabs and refreshing to see your content updates? With Visual Editing in Prepr CMS, you can now see your changes instantly, ensuring your content looks exactly how you want before publishing. Enjoy a faster editing experience that lets you focus on what really matter: create great content without frustration.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
All personalization posts
Personalization
8 min
Why Personalization Matters?
Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
9 min
The New Oil in Personalization - How Data Shapes Online User Experiences
Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?
Personalization
6 min
The Adaptive Website Blueprint
After the holiday break, we're here with the fifth article of our Personalization blog series. Today, we're talking about the practical aspects of building an adaptive website, using something called the Adaptive Website Blueprint. We'll cover key elements like Segments, Data, Content, Components, and Initiatives. Plus, we'll dive into the crucial step of defining Ideas, Goals, and KPIs for your adaptive website.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
All product updates
New in Prepr
2 min
Simplify content transfer with the new Environment-to-Environment Content Export
With this new feature, you can easily copy content between different environments without needing Prepr support. This feature provides more realistic content for development and testing, which improves testing accuracy, ensures better quality, and speeds up your workflow.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
3 min
Introducing Your New Writing Assistants: AI Generate and AI Optimize
We're excited to be introducing two innovative features, AI Generate and AI Optimize. These newly developed tools are designed to transform your text editing process, making it more efficient while aiding in the creation of engaging content. Stay tuned as we explore these features in more detail throughout this article.
Isabelle Hanssen
Content Creator @ Prepr
New in Prepr
3 min
Introducing Enumerations: Simplifying lists in your Schema
Learn about our latest feature in Prepr: Enumerations. This new functionality not only simplifies schema creation but also improves your control over content modeling. Check out this article to learn how Enumerations, making it easier to work with lists, can streamline your workflow and improve your content delivery.
Isabelle Hanssen
Content Creator @ Prepr