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About Prepr
3 min
Prepr Clinches G2's High Performer Badge for Summer 2024
Summer is not just bringing sunny days but also some great news for Prepr! We are excited to announce that Prepr has been awarded the prestigious "High Performer" badge by G2 for Summer 2024. This badge is a testament to our relentless commitment to delivering top-notch products and services that our customers love. Let's take a closer look at why this award is so important to us and what it means!
Isabelle Hanssen
Content Creator @ Prepr
Latest posts
All blog posts
Personalization
6 min
The three pillars of an Adaptive Website
Think building an adaptive website is complicated? It’s easier than you think! By focusing on three key pillars—visitor segments, customer data, and adaptive content—you can create a personalized experience for every visitor. Ready to learn how to make your website more engaging?
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
6 min
Websites that work for every visitor: discover adaptive websites
In a digital world overflowing with options, what makes users stick around? In this article, you can discover how adaptive websites turn ordinary content into personalized experiences that keep users coming back for more. Curious how personalization can set you apart? Join to find out.
Bernard Jan Boekholt
CXO @ Prepr
Conversion Optimization
6 min
Server-side testing vs client-side testing: What’s your solution for the post Google Optimize era?
When Google Optimize was suddenly discontinued in 2023, businesses were forced to reassess their optimization strategies. This reignited the long-standing debate: which is better—client-side or server-side testing? As security concerns rise, mid-sized companies now face the challenge of finding the right approach for their needs. Could a new, innovative solution offer the best of both worlds?
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
All personalization posts
Personalization
8 min
Why Personalization Matters?
Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
9 min
The New Oil in Personalization - How Data Shapes Online User Experiences
Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?
Personalization
6 min
The Adaptive Website Blueprint
After the holiday break, we're here with the fifth article of our Personalization blog series. Today, we're talking about the practical aspects of building an adaptive website, using something called the Adaptive Website Blueprint. We'll cover key elements like Segments, Data, Content, Components, and Initiatives. Plus, we'll dive into the crucial step of defining Ideas, Goals, and KPIs for your adaptive website.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
All product updates
New in Prepr
2 min
Simplify content transfer with the new Environment-to-Environment Content Export
With this new feature, you can easily copy content between different environments without needing Prepr support. This feature provides more realistic content for development and testing, which improves testing accuracy, ensures better quality, and speeds up your workflow.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
3 min
Introducing Your New Writing Assistants: AI Generate and AI Optimize
We're excited to be introducing two innovative features, AI Generate and AI Optimize. These newly developed tools are designed to transform your text editing process, making it more efficient while aiding in the creation of engaging content. Stay tuned as we explore these features in more detail throughout this article.
Isabelle Hanssen
Content Creator @ Prepr
New in Prepr
3 min
Introducing Enumerations: Simplifying lists in your Schema
Learn about our latest feature in Prepr: Enumerations. This new functionality not only simplifies schema creation but also improves your control over content modeling. Check out this article to learn how Enumerations, making it easier to work with lists, can streamline your workflow and improve your content delivery.
Isabelle Hanssen
Content Creator @ Prepr