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Insights and updates about data-driven content management and how to maximize the impact of your content.

All Announcements Case studies Data-driven content management Headless CMS Interviews New in Prepr Personalization Prepr
Headless CMS

Is a Headless CMS better than Joomla?

Joomla is one of the world's most popular open-source content management systems. But does it live up to today’s standards? Here’s why a headless CMS trumps Joomla, especially when you care about security and creativity.

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New in Prepr

Introducing AI Text Analysis for better recommendations

We’re excited to introduce Artificial Intelligence (AI) Text Analysis in Prepr. AI Text Analysis processes all the text in your content items and automatically adds entities and topics as metadata. This allows you to deliver more accurate recommendations to your visitors without adding metadata manually.

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Headless CMS

HubSpot CMS versus a headless CMS

From traditional CMS to headless architectures. Businesses have no shortage of options when it comes to building and managing their digital platforms. Recently, marketing & service platform HubSpot decided to join the club, increasing your options even further. But how does Hub CMS compare to a headless CMS?

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Headless CMS

Is a decoupled CMS the same as a headless CMS?

On your way towards digital transformation, you’ll probably come across a complex vocabulary related to content management. Two of these terms are ‘headless CMS’ and ‘decoupled’ CMS, and these terms are often mixed up. In short, a headless CMS isn’t the same as a decoupled CMS. And here’s why.

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Prepr

Prepr Headquarters

Ever wondered where Prepr is located? After numerous years of moving around, Prepr finally found its place. Our headquarters is located in the Netherlands, in Utrecht to be more precise. If you are wondering why we choose this as our home base, read more.

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Headless CMS

How a headless CMS works

When looking for a new content management system, you’ve probably encountered the term ‘headless CMS‘ once or twice. While you might know what it is, it can still be a difficult concept to grasp. It’s time to clarify how a headless CMS works – in layman’s terms.

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Headless CMS

WordPress versus a headless CMS

When it comes to deciding on a new CMS for your next website, we’re spoilt for choice. On the one hand, there’s WordPress, the world’s most popular and straightforward CMS. On the other hand, there are headless solutions, offering high speed and versatility. Both WordPress and headless CMSs are a great way to build websites, but how do you know which type of CMS is best for you?

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New in Prepr

Introducing Mux: next-level video and audio processing

We're introducing Mux for all new Prepr accounts and are raising the bar for video quality and delivery methods. Mux is now the default video and audio storage and streaming solution for all new Prepr accounts. Creating your own Mux account is not required, because Prepr offers a direct integration with Mux.

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Prepr

Prepr Social Event – Spending the day outdoors

Every once in a while we step away from our desks and spend the day together. This is for several reasons, but most importantly we strive to make everyone enjoy their time here. We must function and operate with open and clear communication combined with a positive working environment. The days we spend away from our desk consists of doing activities to create an opportunity for everyone to get to know each other. We find unique ways to create this opportunity. We’ve had a day like this last week, and this is somewhat how it looked like:

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Interviews

Prepr Talks #4: Booking.com on how they improve their customer experience through a/b testing

Hospitality platform Booking knows all about improving the customer experience. In this episode of our interview series Prepr Talks, we're sitting down with Alex Ioana from Booking. What can we learn from Alex about optimization, personalization, and the partner side of Booking?

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Interviews

Prepr Talks #3: Terberg’s mobility transition, lead-gen strategy, future, tips, and tricks

What can automotive companies teach us about content marketing, optimization, and personalization? In this episode of our interview series Prepr Talks, we're sitting down with Duncan Buisman: business owner at Terberg Business Mobility. What can Duncan tell us about lead generation for his business and how does this translate to lead generation for other companies?

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Prepr

We are looking for talent to join our company!

Prepr is a fast-growing scale-up located at the Jaarbeurs Innovation Mile in Utrecht. Last year we raised € 2.25M in a pre-Series A round led by Newion and ROM Utrecht and now we are looking for talent to join our company.

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New in Prepr

Introducing Customer Merge

In this month’s product update we have another new feature for you. Therefore, we’d like to introduce: customer merge. Curious to see what this feature is about? Let’s dive in to find out more.

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Interviews

Prepr Talks #2: Creative ad-platform Bannerwise, lead-gen & onboarding for SaaS companies

What are the latest trends in content marketing, optimization, and personalization? In this episode of our interview series Prepr Talks, we're sitting down with Joost Kortlever: founder of creative management platform Bannerwise. What can Joost tell us about lead generation and onboarding clients as a SaaS company?

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Prepr

Where it all started: an interview with Prepr-founder Tim Hanssen

Nearly ten years ago, Tim Hanssen founded Prepr. He lives and breathes Prepr, young and innovative, he is everything that the company represents. He is committed to the company 24/7 for almost a decade now, we wanted to give our community insight into who the person behind Prepr is. Time to ask our founder some questions.

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Interviews

Prepr Talks #1: Tech-platform Disguise, the Metaverse and the future of content marketing

Welcome to the first episode of Prepr Talks. In this interview series, we're sitting down with thought leaders in content marketing, optimization, and personalization. We talk about their challenges and how they solve them with unique content experiences.

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Personalization

Everything a tech lead needs to know about personalization

Chances are you’ve heard your colleagues say they want to “deliver personalized experiences” at least once in the last few weeks. Is this just another buzzword, or does personalization truly add value to your organization? Let’s find out.

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New in Prepr

Introducing Targeted Content personalization

This month we have a stunning update for you. We're introducing a long-awaited feature that many clients have requested: personalized content targeting. So let's dive in right away and see how it works.

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Personalization

Two surefire ways of enabling personalization with a headless CMS

Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.

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Personalization

This is what Google's third-party cookie phase-out means for marketers

Privacy is a pressing concern. That's why Google plans to phase out third-party cookies (3PCs) by late 2023. But most marketers rely on third-party cookies to personalize customer experiences and push digital advertising. So, what does this phase-out mean for you as a marketer? And how can you personalize the customer experience in a post-3PC world?

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Announcements

We raised € 2.25M to redefine headless CMS and personalization

The world’s first data-driven CMS will use investment to improve features even further and expand in Europe.

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Our 2021 Rewind

The new year has started, time for New Year's resolutions. But, we can't make new ones without reflecting on the old ones. As many of you know, Prepr is based in the Netherlands, and we've conquered four lockdowns already. But what did we do this year besides working from home? Let me show you what we have accomplished together this year.

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New in Prepr

Overall performance upgrade in Prepr CMS

2022 kicks off with a refreshing update for you. First, we recently completed a performance upgrade in Prepr CMS. Furthermore, we executed a vulnerability check on Apache4j. So let's dive in and see what this means for you and your team.

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Headless CMS

6 Essential content management trends to watch in 2022

Content marketing as a business value has continued to grow over the last few years. However, the importance of successfully managing this content is equally important. So, how do you make sure your content is managed to its best ability? In 2022 and the years to come? Read on for the top content management trends (and how to make them work).

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Data-driven content management

Headless CMS or Data-driven CMS

Content drives our digital world. Every day, we consume more and more content – and the competition is fierce. To keep your audience entertained, exceptional and personalized digital experiences are a must. How do headless CMSs contribute to this challenge? And is this still the best asset for leveraging content and data?

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