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Events: an analytics dashboard scene features overlapping panels with orange line charts, including a prominent “Events” panel showing fluctuations and a projected decline, alongside other panels and a cheerful person with a bright orange laptop, all set against a purple background.
New in Prepr
8 min

Introducing content item metrics in Prepr

You create and publish your content in Prepr, but understanding how it performs usually means switching to a separate analytics tool. With content item metrics, you can now see eight metrics directly on the content item, from views and engagement to how much it contributed to your goals.
Bernard Jan Boekholt
CXO @ Prepr

Latest posts

Prepr’s AI assistant illustration. It depicts a stylised white-and-purple robot holding an orange tablet and waving, surrounded by connected workflow icons—text, analytics, calendar, map, user, target, and settings—suggesting automated coordination of content, analysis, scheduling, and personalisation.
Content Management
8 min
5 ways AI agents transform content operations in Prepr
AI agents are starting to do much more than generate content. Based on real workflows from early users, this article explores five practical ways teams are using the Prepr MCP Server to manage content, improve quality, and reduce repetitive work inside their CMS.
Deborah Astarita
Content Creator @ Prepr CMS
A flat vector illustration shows a digital platform connecting a small shop with larger businesses, depicted with a striped-awning storefront on the left and several modern office buildings on the right, linked by white dotted lines to a central browser window. The browser displays abstract image tiles and content bars, with a purple-blue and orange vertical split background and simplified trees and clouds adding depth.
Personalization
6 min
The end of the generic B2B homepage: How Prepr and Leadinfo make it possible
Most B2B homepages show every visitor the exact same page. This means most visitors are looking at a page that wasn't built for them. A small business owner wants to see proof you'll pay attention to them. An enterprise buyer wants proof you can handle their scale. A generic homepage convinces neither. So what would it take to know the difference?
Laura Karasova
Marketer @ Prepr
Origami-style diagram illustrating a single source producing three outputs: a car, a tulip, and a short-sleeved shirt, arranged beneath a white diamond-shaped folded-paper form on a purple background. The pale dashed arrows indicate the flow from the top to each object.
Personalization
7 min
Why personalization doesn't have to start with a major project
Personalization is often associated with complex technology and large-scale projects. The experience of DokterOnline shows that it can also start with small, targeted adjustments that make digital experiences more relevant and improve engagement.
Isabelle Hanssen
Content Creator @ Prepr

Personalization

Origami-style diagram illustrating a single source producing three outputs: a car, a tulip, and a short-sleeved shirt, arranged beneath a white diamond-shaped folded-paper form on a purple background. The pale dashed arrows indicate the flow from the top to each object.
Personalization
7 min
Why personalization doesn't have to start with a major project
Personalization is often associated with complex technology and large-scale projects. The experience of DokterOnline shows that it can also start with small, targeted adjustments that make digital experiences more relevant and improve engagement.
Isabelle Hanssen
Content Creator @ Prepr
App window or dashboard panel. A minimalist flat illustration shows a large rounded-rectangle interface in pale lavender spanning a split blue-purple left and soft orange right background, with simplified UI elements and a small image-placeholder, plus a floating web-card on the left and a circular user-avatar icon on the right, connected by thin curved lines suggesting flowing, real-time content.
Personalization
6 min
Combining Prepr CMS and your CDP for real-time personalization
When you want to use a CDP with Prepr CMS for personalization, a key question emerges: who does what? This article explores how both systems work together, the different ways to set it up, and how to structure personalization in practice.
Bernard Jan Boekholt
CXO @ Prepr
Personalization
10 min
How to connect your website to the rest of your marketing stack
What if every page visit, email, and CRM update came together as one continuous journey? No silos. No resets. Just experiences that adapt in real time. This article shows how the website becomes the execution layer of personalization, turning separate tools into a connected system that builds trust and momentum.
Bernard Jan Boekholt
CXO @ Prepr

New in Prepr

Before and after editing concept: a two-page illustration on a warm peach background shows a crumpled off-white sheet with purple scribbles transitioning to a neat white page with evenly spaced bold purple lines, linked by a curved purple arrow and accented by a sparkle and an orange cursor to suggest digital refinement.
New in Prepr
5 min
Edit content more naturally with Prepr's AI text assistant
AI is great at generating content, but editing is where most of the work happens. Discover how the latest improvements to Prepr's AI text assistant make editing more flexible, helping content teams refine, review, and improve content more naturally without interrupting their workflow.
Deborah Astarita
Content Creator @ Prepr CMS
Schema" management interface: a large rounded browser-style window displays a left sidebar with a search box containing “Sectio” and an expanded Components list under Sections (including CTA, Cards, Contact, Feature, Hero, Static) with a cursor on a highlighted item, plus a “+ Add component” link; the main canvas is filled with pale placeholder rows and panels for configurable fields, while an orange circle with a white tick and a simplified cartoon person with an orange laptop appear in the foreground, reinforcing the theme of building or editing structured content in a modern UI.
New in Prepr
6 min
Improving the developer experience of content modeling in Prepr
Developers spend a lot of time working on content models, and even small improvements can make a big difference. With this latest release, we’ve introduced updates that make content modeling in Prepr more flexible, more efficient, and better aligned with real development workflows, while also improving the editing experience for content teams.
Deborah Astarita
Content Creator @ Prepr CMS
From tangled process to polished result: a split-screen illustration contrasts two website-building stages, with the left showing a person at a desk in front of a laptop amid code-like lines and confusion, and the right depicting a cleaner layout, AI-assisted progress, and a celebratory figure.
New in Prepr
9 min
From design to code in 8 minutes: how we used AI to rebuild Prepr’s marketing website
While rebuilding Prepr’s marketing website, we used AI to turn finished designs into working components in as little as eight minutes. Here’s how we structured our design system, content structure, and development workflow to make that possible, and where manual review still matters.
Kevin Quaedvlieg
Developer Experience Specialist @ Prepr