Insights and updates about data-driven content management and how to maximize the impact of your content.
We’re excited to introduce Artificial Intelligence (AI) Text Analysis in Prepr. AI Text Analysis processes all the text in your content items and automatically adds entities and topics as metadata. This allows you to deliver more accurate recommendations to your visitors without adding metadata manually.
From traditional CMS to headless architectures. Businesses have no shortage of options when it comes to building and managing their digital platforms. Recently, marketing & service platform HubSpot decided to join the club, increasing your options even further. But how does Hub CMS compare to a headless CMS?
On your way towards digital transformation, you’ll probably come across a complex vocabulary related to content management. Two of these terms are ‘headless CMS’ and ‘decoupled’ CMS, and these terms are often mixed up. In short, a headless CMS isn’t the same as a decoupled CMS. And here’s why.
When looking for a new content management system, you’ve probably encountered the term ‘headless CMS‘ once or twice. While you might know what it is, it can still be a difficult concept to grasp. It’s time to clarify how a headless CMS works – in layman’s terms.
When it comes to deciding on a new CMS for your next website, we’re spoilt for choice. On the one hand, there’s WordPress, the world’s most popular and straightforward CMS. On the other hand, there are headless solutions, offering high speed and versatility. Both WordPress and headless CMSs are a great way to build websites, but how do you know which type of CMS is best for you?
We're introducing Mux for all new Prepr accounts and are raising the bar for video quality and delivery methods. Mux is now the default video and audio storage and streaming solution for all new Prepr accounts. Creating your own Mux account is not required, because Prepr offers a direct integration with Mux.
Every once in a while we step away from our desks and spend the day together. This is for several reasons, but most importantly we strive to make everyone enjoy their time here. We must function and operate with open and clear communication combined with a positive working environment. The days we spend away from our desk consists of doing activities to create an opportunity for everyone to get to know each other. We find unique ways to create this opportunity. We’ve had a day like this last week, and this is somewhat how it looked like:
Hospitality platform Booking knows all about improving the customer experience. In this episode of our interview series Prepr Talks, we're sitting down with Alex Ioana from Booking. What can we learn from Alex about optimization, personalization, and the partner side of Booking?
What can automotive companies teach us about content marketing, optimization, and personalization? In this episode of our interview series Prepr Talks, we're sitting down with Duncan Buisman: business owner at Terberg Business Mobility. What can Duncan tell us about lead generation for his business and how does this translate to lead generation for other companies?
What are the latest trends in content marketing, optimization, and personalization? In this episode of our interview series Prepr Talks, we're sitting down with Joost Kortlever: founder of creative management platform Bannerwise. What can Joost tell us about lead generation and onboarding clients as a SaaS company?
Nearly ten years ago, Tim Hanssen founded Prepr. He lives and breathes Prepr, young and innovative, he is everything that the company represents. He is committed to the company 24/7 for almost a decade now, we wanted to give our community insight into who the person behind Prepr is. Time to ask our founder some questions.
Welcome to the first episode of Prepr Talks. In this interview series, we're sitting down with thought leaders in content marketing, optimization, and personalization. We talk about their challenges and how they solve them with unique content experiences.
Chances are you’ve heard your colleagues say they want to “deliver personalized experiences” at least once in the last few weeks. Is this just another buzzword, or does personalization truly add value to your organization? Let’s find out.
Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.
Privacy is a pressing concern. That's why Google plans to phase out third-party cookies (3PCs) by late 2023. But most marketers rely on third-party cookies to personalize customer experiences and push digital advertising. So, what does this phase-out mean for you as a marketer? And how can you personalize the customer experience in a post-3PC world?
The new year has started, time for New Year's resolutions. But, we can't make new ones without reflecting on the old ones. As many of you know, Prepr is based in the Netherlands, and we've conquered four lockdowns already. But what did we do this year besides working from home? Let me show you what we have accomplished together this year.
2022 kicks off with a refreshing update for you. First, we recently completed a performance upgrade in Prepr CMS. Furthermore, we executed a vulnerability check on Apache4j. So let's dive in and see what this means for you and your team.
Content marketing as a business value has continued to grow over the last few years. However, the importance of successfully managing this content is equally important. So, how do you make sure your content is managed to its best ability? In 2022 and the years to come? Read on for the top content management trends (and how to make them work).
Content drives our digital world. Every day, we consume more and more content – and the competition is fierce. To keep your audience entertained, exceptional and personalized digital experiences are a must. How do headless CMSs contribute to this challenge? And is this still the best asset for leveraging content and data?