B2B buyers no longer wait for a sales call to start their research. Long before they fill out a form or book a demo, they’ve already compared vendors, read case studies, and explored pricing pages. In fact, 70% to 80% of the buyer’s journey now happens before a prospect ever talks to your sales team.
That means your website is no longer just a brochure, it’s a key part of your sales process.
To truly compete in today’s B2B market, you need to recognize who’s visiting your website and adapt the experience in real time. That’s exactly what the new Dealfront + Prepr integration enables: smart visitor identification combined with real-time content personalization to turn anonymous traffic into qualified leads.
Why identifying your website visitors matters
Your website likely sees hundreds or thousands of visitors every month. But how many of them are actually turning into leads?
Chances are, not enough.
Most B2B websites have a blind spot: they attract traffic, but they don’t know who’s actually visiting. Analytics might tell you how many people viewed your pricing page or how long they stayed, but they don’t tell you who those people were. And in B2B, who matters a lot.
When you don’t know who’s visiting, you can’t tailor your message to their needs.
You could have decision-makers from your ideal target accounts exploring your site right now, but if they leave without converting, they disappear without a trace. No form fill. No email. No chance for your team to follow up.
That’s a huge missed opportunity.
Now imagine if you could identify that visitor’s company, size, industry, and even location, in real time. You could then automatically adapt your messaging to match their profile and give them the information they actually care about.
