Personalization

Personalization built into your CMS

Create and manage personalized content directly in Prepr using segments, rules, and impact goals. No external tools, no complex setups: just native personalization across your entire website.
71%
of consumers prefer personalized shopping experiences
+200%
conversion rate increase for Iamsterdam using Prepr
+83%
CTR increase for DoctorOnline with personalization

Data Collection

Get to know your visitors for insightful, data-driven experiences

Data Collection in Prepr allows you to turn visitor interactions into valuable data. Segment this information to personalize your site, boosting engagement and conversions.
Ellen Electric example Data collection illustration

Segmentation

Easily define meaningful audience segments

Divide your audience by their distinct behaviors, interests, and demographics. Then, apply these segments to adapt your content for each visitor. Already using a CRM or CDP? Sync your existing segments effortlessly and activate the data you already have.

Adaptive content

Deliver unique experiences for every visitor

Create adaptive content that speaks directly to each segment's needs and preferences to deepen engagement and significantly boost conversion rates.
Acme lease example of Adaptive Content partial screenshot

Metrics

See the impact of your personalization efforts

Prepr CMS provides detailed conversion rate metrics and graphs for every segment. Our integrated analytics make it simple to see the true impact of your personalization strategies.

Privacy

Respect privacy, stay compliant

Use first-party cookies and anonymous data tracking to ensure GDPR compliance while delivering tailored experiences securely.

Case study

How DokterOnline boosted CTRs by 80% with Prepr CMS

DokterOnline uses Prepr to adapt their website to every visitor. By personalizing every journey, DoctorOnline moves more visitors forward and converts them into loyal customers.

Expert call

Boost your online success with an adaptive website

Curious about creating adaptive websites? Prepr's headless CMS makes it simple. Book a 30-minute session with a Prepr expert to explore how adaptive content can transform your digital strategy.
Bernard Jan Boekholt profile photo

Bernard Jan Boekholt

Hi there 👋 

Ready to level up your website? Let’s talk about making it adaptive with Prepr. Book a call, and let’s get started!

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