Why e-commerce platforms fall short on content
E-commerce platforms are built for products and transactions — not for publishing adaptive content that drives discovery and sales.
Your e-commerce platform is a weak CMS
Shopify and BigCommerce handle catalogs and checkout well, but content is an afterthought. That leaves your campaigns, articles, and landing pages looking generic and hard to scale.
Every shopper sees the same static content
Platforms personalize product recommendations, but not homepages or campaign pages. Without adaptive content, you miss the chance to lift conversions and add-to-cart rates.
Testing new ideas always depends on developers
Running experiments on content or layouts isn’t built into e-commerce software. Every A/B test turns into a dev project, slowing you down and keeping conversions flat.
Meet Prepr
The headless CMS that helps e-commerce brands sell more
Personalize home and category pages, run no-code A/B tests, and manage campaigns without developers — so you convert more visitors into buyers.
CONTENT MANAGEMENT
Launch new pages without waiting on developers
Prepr’s visual editor and AI assistants let your team create, test, and publish pages on their own. No more rigid templates or dev bottlenecks — just faster campaigns, lower costs, and more sales.
Prepr CMS helps us manage and deliver personalized content effortlessly, all from one platform. The built-in personalization and A/B testing tools allow us to tailor content to different audience segments and continuously optimize for better engagement. This has streamlined our workflow, reduced the need for multiple tools, and ultimately improved our conversion rates.
— Roman H. | SEO Expert
Integrations
Works with the e-commerce platform you already use
Prepr connects seamlessly with Shopify, BigCommerce, CommerceLayer, and more — so you can pull products into content and personalize every page without changing your store setup.
