GENERATE BETTER LEADS

Sales doesn’t need more leads. They need better leads.

With Prepr, you can spot buying intent, guide visitors through tailored journeys, and sync high-quality leads straight to your CRM. The result: fewer wasted calls, more closed deals.
Red cross logo with dark text
I amsterdam logo with dark text
axo finans logo in dark shape
LendMe logo with dark text
a.s.r. logo with dark text

Why your leads aren’t as good as they should be

Your website treats everyone the same. Without a way to qualify intent, high-value visitors look just like casual browsers. Sales ends up with a pile of leads but no clue who’s serious.
You can’t spot who’s ready to buy
Your analytics show visits and clicks, but not intent. Without knowing who’s just browsing and who’s ready to act, sales teams waste time chasing cold leads while hot prospects slip through unnoticed.
Your site doesn’t nurture buyers
Most visitors aren’t ready to talk to sales yet. But static pages don’t adapt to where they are in their journey, so interest fades and potential deals stall before they even start.
You keep collecting the wrong leads
Generic forms and CTAs don’t filter for quality. You end up passing too many low-intent leads to sales — filling the funnel with noise instead of real opportunities.

Meet Prepr

The headless CMS built to generate better leads

Prepr helps you identify high-intent visitors, nurture them with personalized journeys, and capture only qualified leads. That way, you hand sales fewer but better opportunities.

Case study

How Scildon boosted conversions by 30% and improved lead quality with Prepr CMS

Scildon turned more website visitors into qualified policyholders. Personalized product pages and better CRM insights helped them lift conversions.

IDENTIFY

Spot high-intent buyers in real time

With Prepr’s personalization engine, you can qualify visitors as they browse. By tracking behavior and firmographic data, you see who’s serious and who’s not — and sales gets clear buying signals to focus on the leads that matter most.
Ellen Electric example Data collection illustration
Acme lease example of Adaptive Content partial screenshot

NURTURE

Guide every visitor with a tailored journey

Most buyers aren’t ready to talk to sales right away. With Prepr, your website adapts to where they are in their journey — showing the right content at the right time. That way, casual visitors turn into warm prospects, and warm prospects become sales-ready leads.

CAPTURE

Capture only the leads that matter

With Prepr, your forms and CTAs adapt to visitor intent. Low-quality leads get filtered out, while high-intent buyers are passed straight into your CRM with clear signals. That means fewer junk leads for sales — and a pipeline full of real opportunities.

Prepr CMS helps us manage and deliver personalized content effortlessly, all from one platform. The built-in personalization and A/B testing tools allow us to tailor content to different audience segments and continuously optimize for better engagement.

— Roman H. | SEO Expert

INTEGRATIONS

Works with the CRM your team already uses

Prepr connects with HubSpot, Salesforce, Pipedrive, and more — so you can sync customer data, personalize journeys, and send sales the signals they need without changing your setup.
Content creator illustration

WHAT’s NEXT

Ready to hand sales better leads?

Book a demo and learn how to identify high-intent visitors, nurture them with personalized journeys, and capture only qualified leads — so your sales team spends time on the opportunities that really close.