PREPR FOR B2B

Smarter B2B websites that turn more visitors into leads

Prepr adds personalization, A/B testing, and visual editing to your B2B website — so you convert more traffic into leads.

Why B2B websites fail to generate leads

Most B2B sites explain what you do, but they don’t adapt to buyers — leaving intent signals unused and pipeline opportunities missed.

Everyone ends up on the same generic pages

CFOs, marketers, and IT leaders all get the same homepage and case studies. Without tailored journeys, relevance drops, and high-intent visitors bounce.

No easy way to test what actually works best

Running A/B tests or tweaking CTAs means relying on developers or third-party tools. Iteration slows down, so your team guesses instead of learning what drives conversions.

Content changes always get stuck in ticket queues

You can’t launch or update campaigns on your own. Every change waits on dev resources, delaying go-to-market for new offers, events, and announcements.

Meet Prepr

The headless CMS that helps B2B companies win more leads

Prepr combines personalization, built-in A/B testing, and visual editing — so your team can launch faster, learn what works, and turn more visitors into leads.

Case study

How Invest-NL grows faster with Prepr CMS

Invest-NL uses Prepr to manage content faster, personalize user journeys, and connect data across tools — turning more visitors into qualified leads.

PERSONALIZATION

Personalize every buyer’s journey

With Prepr’s personalization engine, you can show different home, pricing, or case study pages based on who’s visiting. That way, CFOs see ROI, marketers see campaigns, and IT leaders see integrations — everyone feels like the site was built for them.

Acme lease example of Adaptive Content partial screenshot

Partial screenshot of Prepr A/B test example

A/B TESTING

Test what actually drives conversions

You don’t need devs or third-party tools to run A/B tests. With Prepr, you can spin up experiments on headlines, CTAs, and layouts yourself. Finally learn what works — and stop guessing.

CONTENT MANAGEMENT

Update pages faster without waiting on developers

With the visual editor and AI assistants, you can launch campaigns, tweak offers, and publish updates instantly. No more tickets. No more waiting. Just faster launches and lower costs.

Prepr stands out from the crowd because of their personalisation options, but even without those features this headless CMS checks the boxes over some really competitive alternatives.

— Sander H. | Developer

76 reviews on G2

INTEGRATIONS

Works with the CRM your team already uses

Prepr connects with HubSpot, Salesforce, Pipedrive, and more — so you can sync customer data, personalize journeys, and send sales the signals they need without changing your setup.

WHAT’s NEXT

See how Prepr can help you generate more B2B leads

Book a demo and learn how to turn website visitors into sign-ups with personalization, testing, and visual editing.