
Why healthcare websites struggle to convert
Complex funnels, generic offers, and hidden signals keep conversions low.
All your patients see the same generic pages
When everyone gets identical content, you miss the chance to guide visitors toward the services that fit them best. That keeps conversions lower than they should be.
You can’t test what works on your website
Without built-in A/B testing, every headline, offer, or booking flow is just a guess. That makes it impossible to learn what actually drives more patients to convert.
Simple website updates still depend on IT or agencies
Most CMS tools aren’t built for clinics. Adding new treatments, launching a campaign, or changing copy requires developer help — slowing you down and driving up costs.
Meet Prepr
The lead-gen CMS that helps private healthcare providers win patient trust
Prepr combines adaptive personalization with compliance and privacy so you can grow faster — without compromising trust.
CONTENT MANAGEMENT
Update your website without waiting on developers
With Prepr’s visual editor and AI assistants, your team can create, test, and publish pages on their own. No more ticket queues or agency delays — just faster campaigns and lower costs.

The interface is easy to understand and I can make changes to our site very quickly. Using A/B testing on pages directly from the CMS helps us to test pages on a more daily basis.
— Verified User in Hospital & Health Care

PRIVACY & TRUST
Build patient trust with privacy-first experiences
Healthcare providers need to protect sensitive data and prove compliance at every step. Prepr delivers enterprise-grade security and GDPR alignment, so your clinic reduces risk and earns patient confidence online.



