Why SaaS websites struggle to convert
Most SaaS sites are built to explain products, not to adapt to buyers — leaving demos and trial sign-ups on the table.
Every visitor still sees the same static pages
Whether they’re a startup founder or an enterprise IT lead, every visitor gets the same homepage, pricing page, and case studies. Relevance is lost, and conversions drop.
Optimization efforts always end up lagging behind
Testing new headlines, CTAs, or pricing layouts requires devs or third-party tools. Iteration slows down, so teams guess instead of learning what actually works.
Content changes depend on developers
Marketing teams can’t launch or update campaigns on their own. Pages wait in ticket queues, delaying go-to-market for new features, offers, and announcements.
Meet Prepr
The headless CMS that helps SaaS companies win more sign-ups
Prepr combines personalization, built-in A/B testing, and visual editing — so your team can launch faster, learn what works, and turn more visitors into demos, trials, and customers.
PERSONALIZATION
Show every SaaS buyer the content that fits them best
Prepr personalizes home, pricing, and resource pages so each visitor sees what’s most relevant to their role, industry, or journey stage. Instead of static funnels, you guide founders, IT leads, and decision-makers toward demos and trials that match their needs.
CONTENT MANAGEMENT
Launch new pages without waiting on developers
Prepr’s visual editor and AI assistants give marketing teams full control over content. Create and update pages, test campaigns, and publish resources without ticket queues, so your SaaS business moves faster and converts more visitors.
Prepr is one of the best CMS platforms I’ve worked with. It’s fully headless, which gives our developers all the flexibility they need, but at the same time, it’s super intuitive for content editors.
— Niels V. | Digital Product Manager
INTEGRATIONS
Works with the CRM your team already uses
Prepr connects with HubSpot, Salesforce, Pipedrive, and more — so you can sync customer data, personalize journeys, and send sales the signals they need without changing your setup.
