Free Guide

Choose the right CMS for every project — without the guesswork

The CMS Market Map is a free guide for digital teams. Use it to cut through the noise, align faster, and choose your next CMS with confidence.

The CMS Market Map

A visual framework to help you make smarter CMS choices

The CMS Market Map gives digital teams a clear way to compare CMS platforms. It maps each tool to project goals, team setup, and complexity—so you can align fast, pick with confidence, and explain your choice with ease.
Cut through the CMS noise — and pick the platform that actually fits
The CMS Market Map gives teams a clear, structured way to match tools to real project needs.
Get clients, developers, and editors on the same page — fast
Use a shared language and visual model to avoid friction and keep everyone aligned on the CMS choice.
A better CMS choice means faster launches and better results
Pick the right platform early and you’ll save time, avoid blockers, and deliver smarter websites.

The CMS Market Map 2025

The ultimate guide to choosing the right CMS for your next project

The CMS Market Map helps digital teams match CMSs to project needs — based on size, goals, and complexity. Use it to align fast and decide with confidence.

Meet Prepr

The headless CMS for lead-gen websites⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺⁡​⁡‍⁠⁡​⁡‍‍𝅸𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁢‍⁢​⁢‍⁢⁣‍𝅸⁡⁡‍‌⁡​𝅳𝅷⁡‍‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢‌⁢‍⁢⁣‍⁢⁢‍⁢⁠‌‍𝅸‍⁢𝅴⁢⁣⁢‌‍𝅸⁢⁣⁢​⁢‍𝅸‌⁢𝅴⁢⁢⁢‍𝅸⁠⁢​‍⁢​⁢⁡⁢⁠⁢⁠‌⁢‍⁣‌⁣⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Prepr helps modern marketing teams manage content effortlessly, deliver personalized experiences, and build a fast, high-performance website that attracts, engages, and converts visitors‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁢‍⁢​⁢‍⁢⁣‍𝅸⁡⁡‍‌⁡​𝅳𝅷⁡‍‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢‌⁢‍⁢⁣‍⁢⁢‍⁢⁠‌‍𝅸‍⁢𝅴⁢⁣⁢‌‍𝅸⁢⁣⁢​⁢‍𝅸‌⁢𝅴⁢⁢⁢‍𝅸⁠⁢​‍⁢​⁢⁡⁢⁠⁢⁠‌⁢‍⁣‌⁣⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸 into leads.
BNNVARA logo with dark text
a.s.r. logo with dark text
Hiltermann lease logo with dark text
axo finans logo in dark shape
Talpa network logo with dark text
Popflick logo with dark text
LendMe logo with dark text
Esso logo with dark text
Rijksoverheid logo with dark text
EO logo with dark text
Red cross logo with dark text
I amsterdam logo with dark text

Content Management

Manage content with ease—no developers needed⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺⁡​⁡‍⁠⁡​⁡‍‍𝅸𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁢‍⁢​⁢‍⁢⁣‍𝅸⁡⁡‍‌⁡​𝅳𝅷⁡‍‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢⁢​⁢⁣⁢​⁢​⁢⁠⁢‍𝅸⁢⁡⁢⁢⁢⁡⁢​‍𝅸⁢⁣⁢⁣⁢‌⁢​‍𝅸‍⁠⁢‌‍𝅸⁢⁡⁢⁢⁢​⁢‌‌⁢‌⁠⁢​⁢𝅳⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Create stunning pages effortlessly with the Visual Editor. Run A/B tests to optimize content performance and improve engagement—all without relying on developers. Optimize for search engines with built-in SEO tools and publish quickly to stay ahead.

No-code Personalization

Personalize experiences,
drive conversion rates⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺⁡​⁡‍⁠⁡​⁡‍‍𝅸𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁢‍⁢​⁢‍⁢⁣‍𝅸⁡⁡‍‌⁡​𝅳𝅷⁡‍‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢⁢⁢⁢⁡⁢⁢⁢⁠⁢⁣‍‍𝅸‌‍⁢⁢⁢‍𝅸⁢⁣‌⁢⁢​‍𝅸‌‌⁢‌⁢‌‍𝅸⁢𝅳⁢⁣⁠⁢𝅳⁢⁢⁢⁢⁢⁠⁢𝅳‌⁢⁡⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Tailor content perfectly to your audiences with Prepr’s personalization tools and ensure privacy with first-party data—helping you  engage visitors, boost conversions, and generate more leads.

Integrations

Connect seamlessly with the rest of your marketing stack

Prepr connects effortlessly with your CRM, CDP, email, and analytics tools—turning audience data into action across your entire marketing stack.

Best headless CMS for Personalization

G2 Headless CMS Report, 2024
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Two Effective Approaches to Personalization illustration

Get started

Sign-up for a free Prepr account

Step into the future of content management with just a fews clicks. Start now.