The conversion-centric CMS for modular platforms illustration

The headless CMS that does more, so you code less

Work with clean APIs, flexible schemas, built-in A/B testing, personalization, and scalable workflows: no unnecessary integrations or workarounds needed.

When CMSs create more problems than they solve

They frustrate developers with a poor experience

Lack of version control, weak CI/CD support, and outdated tooling slow down your workflow and increase maintenance overhead.

They limit your flexibility

Rigid architecture and framework lock-in make it hard to build the way you want, leading to workarounds and technical debt.

They rely on custom integrations for core features

You waste time wiring up personalization, A/B testing, and previews instead of focusing on delivery.

Meet Prepr: the CMS that gives developers more speed with less complexity

Prepr gives you the freedom to build with your favourite tools, while handling essential features like personalization and A/B testing out of the box. No more workarounds. Just clean, scalable development.

Dev experience

Build with confidence and control

Use Git-based versioning, dedicated OTAP environments, and robust CI/CD support to streamline releases.

Composable architecture

Build flexible high-performance content platforms

Define flexible, reusable content models with JSON-like schemas. Use API-first control or the UI to manage content — and deliver to any frontend without compromise.

Personalization

Ship faster with native A/B testing and personalization

Forget external tools. Prepr has powerful server-side personalization and experimentation built in, ready to use via API. Less time integrating, more time shipping.

How Vitalis launched two websites with A/B testing for eldercare

Expert call

Boost your online success with an adaptive website

Curious about creating adaptive websites? Prepr's headless CMS makes it simple. Book a 30-minute session with a Prepr expert to explore how adaptive content can transform your digital strategy.

Bernard Jan Boekholt

Hi there 👋

Ready to level up your website? Let’s talk about making it adaptive with Prepr. Book a call, and let’s get started!

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