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Personalization
6 min
The three pillars of an Adaptive Website
Think building an adaptive website is complicated? It’s easier than you think! By focusing on three key pillars—visitor segments, customer data, and adaptive content—you can create a personalized experience for every visitor. Ready to learn how to make your website more engaging?
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
6 min
Websites that work for every visitor: discover adaptive websites
In a digital world overflowing with options, what makes users stick around? In this article, you can discover how adaptive websites turn ordinary content into personalized experiences that keep users coming back for more. Curious how personalization can set you apart? Join to find out.
Bernard Jan Boekholt
CXO @ Prepr
Personalization
6 min
Supercharge your website strategy: The impact of adaptive websites on user experience
Nowadays just having a website isn’t enough. To really stand out and offer an exceptional user experience, your website needs to be adaptive. But what exactly does "adaptive” mean? With insights from experts Bernard Jan and Jouko, you'll learn how adaptiveness can greatly improve customer experience and drive better results for your business.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
3 min
Innovamat’s Math Innovation using a headless CMS: A conversation with Raimon Martin
Why and how to personalize math courses with a headless CMS? In this episode of Prepr Talks, Raimon Martin, lead product manager at Innovamat, discusses this topic with Bernard Jan, CXO at Prepr CMS.
Bernard Jan Boekholt
CXO @ Prepr
Personalization
8 min
The Three ways to build an Adaptive Website
In our final article, we'll explain the technical components required to support a dynamic and personalized experience when building an adaptive website. Next, we’ll explore the three ways to build an adaptive website: building it yourself, using a multi-system platform, or opting for a CMS with adaptive content like Prepr.
Personalization
7 min
How to Define and Identify Segments
We’re dedicating the sixth article of our personalization series to the blueprint's first sections - segments and data. Learn how to define your target audience based on factors like demographics, interests, and more. Then, discover the power of data and find out how to collect info on page visits, ad intent, and user actions. It's like putting together a puzzle - read the article to see how the Blueprint slowly takes shape.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
5 min
Two Effective Approaches to Personalization with a Headless CMS
Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.
Bernard Jan Boekholt
CXO @ Prepr
Personalization
7 min
The Do's & Don’ts when creating an adaptive website
In this article, we're providing eight quick wins—handy tips to best implement an adaptive website strategy. We'll lay out a set of do's and don’ts, transitioning from stressing the importance of prioritizing customer intent over demographic data to underlining the continuous need for measuring success. We'll move on from promoting collaboration between teams to emphasizing the crucial task of managing privacy issues.
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
6 min
Putting the pieces together: Create your Initiative Cards
Welcome to the final leg of our Blueprint journey! In this blog article, we’ll create Initiative Cards - the blueprint's essential building blocks. Initiative cards reduce the complexity of personalization by breaking it down into manageable chunks of work that can be completed in one sprint. Learn to craft these cards, define goals, select data, and prioritize initiatives using a simple impact-effort matrix. It's a strategic journey from simplicity to progress, ensuring tangible success without getting lost in details.
Deborah Astarita
Content Creator @ Prepr CMS