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Personalization
4 min
How to use CRM data to personalize your website
Automate the syncing of customer data between your CRM and website with Prepr’s Zapier integration. This easy-to-use solution eliminates manual data transfers, allowing you to deliver personalized content to the right people, save time, reduce errors, and improve conversions—simply.

Deborah Astarita
Content Creator @ Prepr CMS

Personalization
9 min
5 Essential steps for crafting an effective adaptive website strategy
In a world where personalized experiences drive engagement and conversions, a generic website won’t cut it. This article shows you how to create a strategy for a website that adapts to each visitor, making it easy to build a website that’s responsive, relevant, and optimized for every user.

Bernard Jan Boekholt
CXO @ Prepr

Personalization
6 min
Turning website visitors into high-quality leads with firmographic personalization
Most B2B websites treat all visitors the same, missing opportunities to engage high-value leads. With firmographic personalization, your site can instantly adapt to match each visitor’s industry, company size and needs—helping you capture more leads and close deals faster.

Bernard Jan Boekholt
CXO @ Prepr

Personalization
7 min
The secret behind the best landing pages for B2B lead generation (and how to build one yourself)
The best B2B landing pages don’t just look good—they’re built to convert. We analyzed five high-performing examples to reveal how smart CTAs, engaging visuals, and real-time personalization can turn visitors into leads.

Deborah Astarita
Content Creator @ Prepr CMS

Personalization
6 min
Rethinking personalization in a headless setup: Smarter strategies for 2025
In 2025, personalization is more important than ever, but in a headless setup, it can be complex and expensive. This article explores the challenges of traditional approaches and how a headless CMS with built-in personalization offers a smarter, more efficient alternative for agencies and businesses alike.

Deborah Astarita
Content Creator @ Prepr CMS

Personalization
7 min
Around the world: How personalization can transform your Christmas experience
How can brands connect with a global audience during the holiday season? Personalization is crucial year-round, but during the holiday season, it can make all the difference in helping your brand stand out. By tailoring experiences to different cultural traditions and individual preferences, you can create meaningful connections that build trust, increase engagement, and boost conversions.

Deborah Astarita
Content Creator @ Prepr CMS

Personalization
6 min
The future of headless CMS: How Contentful’s move makes personalization mainstream
Contentful’s recent acquisition of Ninetailed marks a significant shift in the headless CMS market, underscoring the importance of personalization as a core feature rather than an afterthought. As digital leaders and agency owners, understanding this trend is crucial for staying competitive and relevant in an increasingly personalized digital world.

Jouko Huismans
CEO @ Prepr

Personalization
7 min
Why personalization is key to Black Friday success
Want to stand out this Black Friday? Learn how to convert traffic into loyal customers using real-time data, personalized offers, and A/B testing. With Prepr, you can create offers that feel tailor-made, boost sales, and build lasting connections—all season long. It’s time to stand out and win big!

Deborah Astarita
Content Creator @ Prepr CMS

Personalization
7 min
How to create an adaptive website: A step-by-step plan for success
Ready to create a website that adapts to your users’ needs, but don’t know where to start? Our article breaks down the essential steps: assembling the right team, structuring your process, and choosing the perfect tech stack. With a solid plan, you’ll transform your vision into a personalized experience. Get started on building something truly unique.

Deborah Astarita
Content Creator @ Prepr CMS