Insights and updates about data-driven content management and how to maximize the impact of your content.
Chances are you’ve heard your colleagues say they want to “deliver personalized experiences” at least once in the last few weeks. Is this just another buzzword, or does personalization truly add value to your organization? Let’s find out.
Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.
Privacy is a pressing concern. That's why Google plans to phase out third-party cookies (3PCs) by late 2023. But most marketers rely on third-party cookies to personalize customer experiences and push digital advertising. So, what does this phase-out mean for you as a marketer? And how can you personalize the customer experience in a post-3PC world?
With more and more businesses and services operating online, competition is hotting up when it comes to keeping your visitors engaged in your content. Whether you manage an online store, blog, or a movie streaming site, converting visitors to repeat customers is becoming increasingly difficult. Trying to appeal to the masses can often result in bland, unexciting content that is more likely to send your users to your competitors than keep them coming back for more.