Personalization

Contentful’s recent acquisition of Ninetailed marks a significant shift in the headless CMS market, underscoring the importance of personalization as a core feature rather than an afterthought. As digital leaders and agency owners, understanding this trend is crucial for staying competitive and relevant in an increasingly personalized digital world.

Want to stand out this Black Friday? Learn how to convert traffic into loyal customers using real-time data, personalized offers, and A/B testing. With Prepr, you can create offers that feel tailor-made, boost sales, and build lasting connections—all season long. It’s time to stand out and win big!

Ready to create a website that adapts to your users’ needs, but don’t know where to start? Our article breaks down the essential steps: assembling the right team, structuring your process, and choosing the perfect tech stack. With a solid plan, you’ll transform your vision into a personalized experience. Get started on building something truly unique.

In a world where personalized experiences drive engagement and conversions, a generic website won’t cut it. This article shows you how to create a strategy for a website that adapts to each visitor, making it easy to build a website that’s responsive, relevant, and optimized for every user.

On November 11, the U.S. honors veterans while China celebrates Singles' Day, creating a unique challenge for brands. How can companies connect with both audiences in a meaningful way? Discover how a headless CMS with built-in personalization can personalize experiences and make this special day resonate with everyone! What strategies will you use?

How do you localize Halloween content for a global audience? While it’s a major event in some places, it’s barely recognized in others. Find out why a one-size-fits-all approach doesn’t work and how using personalization and localization can help you reach and engage your global audience more effectively.

Think building an adaptive website is complicated? It’s easier than you think! By focusing on three key pillars—visitor segments, customer data, and adaptive content—you can create a personalized experience for every visitor. Ready to learn how to make your website more engaging?

In a digital world overflowing with options, what makes users stick around? In this article, you can discover how adaptive websites turn ordinary content into personalized experiences that keep users coming back for more. Curious how personalization can set you apart? Join to find out.

Nowadays just having a website isn’t enough. To really stand out and offer an exceptional user experience, your website needs to be adaptive. But what exactly does "adaptive” mean? With insights from experts Bernard Jan and Jouko, you'll learn how adaptiveness can greatly improve customer experience and drive better results for your business.