The term ‘smart website’ is rising within the world of web development. Marketing teams all over the world are yearning for a website that makes them stand out, creates the best experiences for their visitors, and has the highest conversion rates which is exactly where smart websites focus on. In this article, we’ll discuss the term smart website and highlight the marketing purposes and benefits of your website.
Personalization is a way to offer visitors a truly unique experience. 7 out of 10 publishers already personalize the content they serve to visitors, and not jumping aboard can mean you risk falling behind. But what is content personalization and how can you implement it in your publishing business?
Chances are you’ve heard your colleagues say they want to “deliver personalized experiences” at least once in the last few weeks. Is this just another buzzword, or does personalization truly add value to your organization? Let’s find out.
Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.
Privacy is a pressing concern. That's why Google plans to phase out third-party cookies (3PCs) by late 2023. But most marketers rely on third-party cookies to personalize customer experiences and push digital advertising. So, what does this phase-out mean for you as a marketer? And how can you personalize the customer experience in a post-3PC world?
With more and more businesses and services operating online, competition is hotting up when it comes to keeping your visitors engaged in your content. Whether you manage an online store, blog, or a movie streaming site, converting visitors to repeat customers is becoming increasingly difficult. Trying to appeal to the masses can often result in bland, unexciting content that is more likely to send your users to your competitors than keep them coming back for more.