As a Product Owner, you understand the value of placing your users at the heart of your projects. You've already embraced the importance of user-centricity in the research, design, and development phases of your initiatives. Building personas based on your Ideal Customer Profile (ICP) and users, and involving them throughout the research journey, are just some of the ways you prioritize their needs. However, if you truly want to be user-centric, your commitment to putting users first shouldn't end with the research phase. To create a website with content that resonates deeply with your users, you must embrace segment targeting.
Welcome to the era of the personalized web experience! In the digital age of today, where countless websites are vying for our attention, the key to standing out lies in tailoring content to individual visitors. Website personalization is a game-changer, enabling businesses to create meaningful interactions, boost engagement, and drive conversions. In this blog, we'll explore what website personalization entails, why it matters, and how your CMS can play a significant role in being the ultimate solution to supercharge your online presence.
If you’re here then you understand the importance of creating a robust customer experience on your digital platform. So, let’s delve into the fascinating world of website personalization. The quest to increase conversions and engage your audience is a constant challenge. However, the time and resources required to deliver personalized experiences on an individual level can be overwhelming. That's where segment-based targeting comes in; a practical solution that allows you to cater to your visitors' needs without exhausting your team or budget.
Personalizing your website for your visitors is a trending topic that can significantly enhance customer engagement and conversions. However, many businesses shy away from it, considering it too complex or costly. Fortunately, implementing website personalization is not as complicated as it seems. In fact, with the right approach, it can be quite simple and efficient.
The term ‘smart website’ is rising within the world of web development. Marketing teams all over the world are yearning for a website that makes them stand out, creates the best experiences for their visitors, and has the highest conversion rates which is exactly where smart websites focus on. In this article, we’ll discuss the term smart website and highlight the marketing purposes and benefits of your website.
Personalization is a way to offer visitors a truly unique experience. 7 out of 10 publishers already personalize the content they serve to visitors, and not jumping aboard can mean you risk falling behind. But what is content personalization and how can you implement it in your publishing business?
Chances are you’ve heard your colleagues say they want to “deliver personalized experiences” at least once in the last few weeks. Is this just another buzzword, or does personalization truly add value to your organization? Let’s find out.
Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.
Privacy is a pressing concern. That's why Google plans to phase out third-party cookies (3PCs) by late 2023. But most marketers rely on third-party cookies to personalize customer experiences and push digital advertising. So, what does this phase-out mean for you as a marketer? And how can you personalize the customer experience in a post-3PC world?
With more and more businesses and services operating online, competition is hotting up when it comes to keeping your visitors engaged in your content. Whether you manage an online store, blog, or a movie streaming site, converting visitors to repeat customers is becoming increasingly difficult. Trying to appeal to the masses can often result in bland, unexciting content that is more likely to send your users to your competitors than keep them coming back for more.