Personalization

In a world where personalized experiences drive engagement and conversions, a generic website won’t cut it. This article shows you how to create a strategy for a website that adapts to each visitor, making it easy to build a website that’s responsive, relevant, and optimized for every user.

On November 11, the U.S. honors veterans while China celebrates Singles' Day, creating a unique challenge for brands. How can companies connect with both audiences in a meaningful way? Discover how a headless CMS with built-in personalization can personalize experiences and make this special day resonate with everyone! What strategies will you use?

How do you localize Halloween content for a global audience? While it’s a major event in some places, it’s barely recognized in others. Find out why a one-size-fits-all approach doesn’t work and how using personalization and localization can help you reach and engage your global audience more effectively.

Think building an adaptive website is complicated? It’s easier than you think! By focusing on three key pillars—visitor segments, customer data, and adaptive content—you can create a personalized experience for every visitor. Ready to learn how to make your website more engaging?

In a digital world overflowing with options, what makes users stick around? In this article, you can discover how adaptive websites turn ordinary content into personalized experiences that keep users coming back for more. Curious how personalization can set you apart? Join to find out.

Nowadays just having a website isn’t enough. To really stand out and offer an exceptional user experience, your website needs to be adaptive. But what exactly does "adaptive” mean? With insights from experts Bernard Jan and Jouko, you'll learn how adaptiveness can greatly improve customer experience and drive better results for your business.

Why and how to personalize math courses with a headless CMS? In this episode of Prepr Talks, Raimon Martin, lead product manager at Innovamat, discusses this topic with Bernard Jan, CXO at Prepr CMS.

In our final article, we'll explain the technical components required to support a dynamic and personalized experience when building an adaptive website. Next, we’ll explore the three ways to build an adaptive website: building it yourself, using a multi-system platform, or opting for a CMS with adaptive content like Prepr.

We’re dedicating the sixth article of our personalization series to the blueprint's first sections - segments and data. Learn how to define your target audience based on factors like demographics, interests, and more. Then, discover the power of data and find out how to collect info on page visits, ad intent, and user actions. It's like putting together a puzzle - read the article to see how the Blueprint slowly takes shape.