Website personalization has become an essential part of digital marketing. We’ve written extensively about why it’s important—boosting engagement, improving conversions, and enhancing the user experience. It’s a proven strategy used by major brands worldwide.
Yet, many businesses and agencies hesitate to embrace personalization because they believe it’s too complex. They worry it requires extensive data analysis, technical expertise, and expensive tools.
But what if personalization was easier than you thought?
The challenge of personalization
When businesses think about website personalization, they often imagine a complicated process that involves manually segmenting users, crafting tailored content, and deploying sophisticated automation tools. While personalization can be in-depth, getting started doesn't have to be overwhelming.
The biggest challenge is knowing where to begin. What kind of personalization would work best for your website? Which audience segments should you focus on? What content should be adapted?
Introducing the Personalization Planner
We wanted to make it easier for website owners to explore personalization, so we created a free, AI-powered tool that helps you instantly visualize how your website could look with personalized elements in just 60 seconds: the Personalization Planner.
The Personalization Planner quickly answers key questions about website personalization, making it perfect for anyone who finds the process overwhelming. Instead of spending hours brainstorming personalization strategies, in just one minute, you’ll receive personalized ideas to inspire you, offering a simple and stress-free way to get started with website personalization.
How the Personalization Planner works
Using the Personalization Planner is incredibly simple:
