“When I shop, the world gets better, and the world is better, but then it’s not, and I need to do it again.”
This iconic line from Confessions of a Shopaholic perfectly captures the addictive thrill of shopping. On days like Black Friday, this feeling extends far beyond our beloved Becky Bloomwood—it’s a shared excitement where irresistible deals awaken the shopper in all of us.
Here’s a fun fact: in Italy, Confessions of a Shopaholic is "translated" I Love Shopping.
And honestly, who doesn’t?
Especially during Black Friday, with deals everywhere, it’s the one day where shoppers can’t resist the urge to search for the perfect bargain. In 2023 alone, shoppers spent an incredible $9.8 billion online on Black Friday (Adobe Analytics). It’s no longer just a day—it’s a season, with millions of people glued to their screens, scrolling for deals, and clicking “buy now” in a race against time.
But while shoppers enjoy the rush, businesses face a different kind of pressure. Black Friday isn’t just about offering discounts anymore. It’s about standing out in a sea of offers, where every brand is shouting for attention.
How can your brand capture the interest of shoppers when so many others are competing for the same clicks?
How to stand out in a crowded market
As a marketer or sales professional, preparation is everything during Black Friday. Your ultimate goal is to be top of mind for your potential customers—to create that “thumb-stopping moment” where your offer becomes the one they can’t resist. Competitive pricing alone isn’t enough because shoppers expect tailored experiences that meet their needs.
74% of consumers report feeling frustrated when website content isn’t personalized, while 80% are more likely to buy from companies that offer personalized experiences. In fact, personalized shopping cart recommendations influenced 92% of shoppers to make a purchase.
