With thousands of specialists across strategy, design, technology, and marketing, iO is one of the largest digital agencies in Europe. The agency works on a wide range of digital platforms, from relatively simple content-driven websites to complex digital ecosystems for large corporate clients.
As client expectations evolve, so does the technology behind their digital platforms. Many organizations are moving toward composable architectures that offer greater flexibility, scalability, and higher performance over time.
For large enterprise programs, these architectures are already common. But for mid-sized digital projects, the equation is different. They want the same flexibility and future-proof architecture, yet their digital projects rarely justify the complexity, tooling overhead, and licensing costs of enterprise-grade stacks.
A missing layer in iO’s stack for mid-sized digital projects
iO has a strong enterprise proposition. For large organizations running complex digital programs, the agency designs and delivers sophisticated composable architectures supported by best-of-breed platforms.
However, many client projects fall outside this enterprise segment. These mid-sized digital projects often focus on lead generation and e-commerce websites, where success depends on attracting visitors, converting them into leads or customers, and continuously improving performance through personalization and optimization.
While clients increasingly expect these platforms to be built on modern composable architectures, the reality of mid-sized projects is different. Large composable stacks often require multiple specialized tools, integrations, and vendor contracts, significantly increasing implementation effort as well as operational costs and complexity.
