Blog

As we launch into fresh, innovative territory with Prepr CMS, we realized it's time to refresh our identity to match the novelty, distinctiveness, and quality of our solution. Our experiences with numerous CMSs showed us the untapped potential and inspired us to reinvent our own CMS and initiate a transformative rebranding. Join us as we share the details of our commitment to pushing the boundaries of what a CMS can do.

Trends come and go, but they continually impact businesses and how they connect with their audience. From AI-driven efficiencies to personalized experiences and headless CMS, let's explore the latest CMS trends shaping the content management industry.

In both sports and web development, the power of collaboration often outshines individual brilliance. Just as a volleyball team's success hinges on the coordination of its players, website building and optimization thrive when integrated. In this article, we’ll discuss the downsides of keeping content management and optimization separate and how a unified solution, like Prepr's headless CMS with optimization capabilities, brings numerous benefits.

Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?

Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?

After the holiday break, we're here with the fifth article of our Personalization blog series. Today, we're talking about the practical aspects of building an adaptive website, using something called the Adaptive Website Blueprint. We'll cover key elements like Segments, Data, Content, Components, and Initiatives. Plus, we'll dive into the crucial step of defining Ideas, Goals, and KPIs for your adaptive website.

Learn about our latest feature in Prepr: Enumerations. This new functionality not only simplifies schema creation but also improves your control over content modeling. Check out this article to learn how Enumerations, making it easier to work with lists, can streamline your workflow and improve your content delivery.

In a digital world without boundaries, language barriers often present a significant challenge, frustrating users when they encounter websites in languages they don't understand. Studies show that people prefer content in their own mother tongue, making multilingual content essential for businesses seeking a global presence. In this blog, you’ll discover how using an AI translation tool can make multilingual content creation a walk in the park. It not only broadens your audience but also improves your SEO. Plus, you’ll learn how managing multilingual content gets simpler with a headless CMS.

Previously, changes made to a published content item were immediately visible after saving, which meant that editors didn't have the opportunity to review the item before it was published. But that’s a thing of the past. Editors can now create a new draft version of a content item and have control over when the changes become visible.