Dear marketers,
We see you.
You’re running multiple campaigns. You have a bunch of different audiences to reach: startups, enterprises, different industries, different regions. Each one needs something slightly different—different messages, different offers, different case studies. So, naturally, you start building different landing pages for each one.
Page after page after page.
Before you know it, you’re drowning in versions—writing, designing, publishing, repeating. It’s slow, it’s messy, and honestly… it’s just not scalable.
This isn’t your fault. You're doing what you've been taught: personalize the journey, speak to your audience, and be relevant. The intention is spot on. The method? Not so much.
Marketers are expected to deliver personalized experiences across a dozen audiences and campaigns—but they’re stuck with workflows that don’t scale.
And, frankly, your time is better spent elsewhere.
The old way of building landing pages doesn't work anymore
The traditional approach—building one landing page at a time—is just too slow for today’s fast-moving marketing world.
It used to be fine to create a few general landing pages and hope they’d fit everyone. But now, with so many channels, segments, and personalized campaigns, that doesn’t work anymore.
You invest in targeting—paid ads, segmented emails, specific messaging. But when everyone ends up on the same generic page? You lose impact. People expect a landing page that matches the message that brought them there. If it doesn’t feel relevant, they bounce.
The old way is inefficient, hard to maintain, and stops you from focusing on what truly matters: creating engaging, personalized experiences that drive conversions.
