Ever wondered how businesses survive online with things changing so fast? Back in the 1800s, English naturalist Charles Darwin had already grasped the concept of adaptation. By studying how animals and plants must evolve to survive, he revealed a crucial truth: adapt or face extinction. As we explore adaptive websites, we connect the dots between Darwin's theory and the necessity for businesses to adjust to online user preferences and needs. We'll explain what an adaptive website is and its impact on engagement, conversion rates, and overall business growth. Happy reading!
At Prepr, we have a dedicated and hardworking team, yet we’re not just about lines of code and innovative solutions. We’re a diverse group of individuals with passions and interests that vary a lot from our day to day business. As a result of this we have a few company group chats that we thought could be fun to share with you, also known as our virtual water coolers. These group chats connect us through shared interests and laughter.
Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?
Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?
Back in the industrial era, businesses were built for stability and slow, predictable changes. However, in the digital era, businesses need to be ready for constant uncertainty and continuous change. In this article, we'll explore why modern companies need to focus more on being adaptable than just being efficient. We'll compare monolithic architectures with composable architectures to determine which offers better long-term cost-effectiveness and ROI. Additionally, we'll emphasize the crucial role of a headless CMS in a composable architecture, enabling personalized and more potent experiences for businesses.
In a digital world without boundaries, language barriers often present a significant challenge, frustrating users when they encounter websites in languages they don't understand. Studies show that people prefer content in their own mother tongue, making multilingual content essential for businesses seeking a global presence. In this blog, you’ll discover how using an AI translation tool can make multilingual content creation a walk in the park. It not only broadens your audience but also improves your SEO. Plus, you’ll learn how managing multilingual content gets simpler with a headless CMS.
As businesses, we are always looking for new ways to connect with our customers and keep them coming back for more. When it comes to web development, personalization has become a game changer. By customizing user experiences to fit their individual preferences and needs, businesses can create stronger connections, increase conversions, and gain a competitive advantage. In this blog, we look at the impact of using a Headless CMS (Content Management System) with personalization when developing a website. So, let's buckle up and get ready to discover the marketing benefits of personalization.
Website personalization has become the holy grail for experienced marketers looking to enhance user experiences and boost conversion rates. But finding the right level of personalization can be a challenge. In the past, there were only two options: no personalization or hyper-personalization. Thankfully, there's now a simpler and more accessible form: segment-based personalization. In this blog, we'll dive into all the options and provide a comprehensive overview.
Previously, changes made to a published content item were immediately visible after saving, which meant that editors didn't have the opportunity to review the item before it was published. But that’s a thing of the past. Editors can now create a new draft version of a content item and have control over when the changes become visible.
We’re going to take you on a fascinating journey of the history and evolution of headless CMS and biggest trends within the web. It’s a journey of innovation, changing needs, and technological advancements that have transformed the way we create, manage, and deliver content online. In this blog, we'll take you from its humble beginnings to the rise of headless CMS, explore how these changes have shaped the web as we know it today and what’s next.
As a Product Owner, you understand the value of placing your users at the heart of your projects. You've already embraced the importance of user-centricity in the research, design, and development phases of your initiatives. Building personas based on your Ideal Customer Profile (ICP) and users, and involving them throughout the research journey, are just some of the ways you prioritize their needs. However, if you truly want to be user-centric, your commitment to putting users first shouldn't end with the research phase. To create a website with content that resonates deeply with your users, you must embrace segment targeting.
As a digital marketer, your constant pursuit is to attract visitors to your website and, in most cases, convert them into leads. You've set up an impressive landing page to welcome and intrigue them with information tailored to their interests. However, what happens after they leave that landing page? In many cases, these valuable visitors get lost, click away, and are never seen again. This phenomenon is known as the 'Conversion Leak' - a challenge that many marketers struggle with. In this article, we explore the problem of the 'Conversion Leak' and discuss a powerful solution: Segment targeting.