New in Prepr

Developers spend a lot of time working on content models, and even small improvements can make a big difference. With this latest release, we’ve introduced updates that make content modeling in Prepr more flexible, more efficient, and better aligned with real development workflows, while also improving the editing experience for content teams.

While rebuilding Prepr’s marketing website, we used AI to turn finished designs into working components in as little as eight minutes. Here’s how we structured our design system, content structure, and development workflow to make that possible, and where manual review still matters.

Teams are getting used to working with AI to write content. What hasn’t really changed is what happens after, because moving that content into the CMS is still a manual step. This article looks at how that part of the workflow is starting to shift, and how connecting AI agents directly to Prepr changes the way content is handled once it’s ready.

As content platforms become more central to how organizations operate, access control has become a core part of security and data protection. This article explores how Prepr strengthens its role-based access model with granular controls, allowing teams to manage risk, protect content, and collaborate efficiently, without compromising governance.

AI tools are part of how developers work, but generic answers often break down when APIs get specific. We made our documentation AI-ready so tools like ChatGPT and editor assistants can work from the same source of truth, making it easier to move from questions to working code.

Measuring experiments in Prepr has long focused on clicks and surface-level engagement. Impact Goals add a clearer way to understand how personalization and A/B testing influence real outcomes, helping teams connect experiments to behavior across the customer journey.

Personalization is something audiences expect, and many teams already create content for different segments. This article explores how AI-generated variants in Prepr make that work easier and more flexible, helping editors explore ideas, create personalized versions faster, and stay fully in control of the final message.

In a world where 27 million new pieces of content appear each day, quality is what sets brands apart. Learn why content quality control matters more than ever, and how Prepr’s new Content Check feature helps editors catch issues, fix broken links, and optimize SEO, making it easier to create high-quality content, faster.

Shopify is great at selling products, but it wasn’t built for storytelling. With Prepr’s new Shopify integration, you can bring products and content together in one place, making it easier to work faster, avoid mistakes, and create experiences that truly engage your customers.