Over the past few years, personalization has moved from an experiment to an expectation. Industry surveys consistently show that more than 70% of consumers expect tailored experiences, and marketers agree that personalized messages outperform generic ones by a wide margin. As a result, most teams now segment their audiences, adjust their messaging, and try to speak more directly to different groups.
For many teams, personalization itself is no longer the hard part. Creating a main version of a page and adapting it for different audiences is already built into their strategy and workflows. What often determines success is how easily editors can explore different ideas and turn them into concrete variants.
Creating one version of a page is quick. Creating three or four versions for different segments naturally invites more decisions: what should change, what should stay consistent, and how each audience should be addressed. This is where editors often spend the most mental energy, not rewriting content, but finding the right angle for each group.
AI makes it easier to explore and create personalized variants
Instead of treating personalization variants as separate pieces of content that need to be rewritten from scratch, AI makes it possible to start from ideas rather than blank fields.
Over the past year, AI has found its way into many everyday tools, supporting tasks that once required long manual work. Writing assistance, translation, and text refinement are now common features in content software, and teams have grown comfortable using AI to speed up routine steps, generate suggestions, explore alternatives, and improve clarity without losing control over the final result.
With this shift, it becomes realistic to apply AI to adaptive content as well. AI can generate clear, structured text in seconds and provide a draft that already reflects the needs of a specific audience group. The editor keeps full control of the message, reviewing, adjusting, and refining, but no longer has to start from an empty field each time.
