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Personalization
7 min
How to boost conversion rates with personalization in Prepr
Most visitors leave a website without taking action. Small tweaks help, but they only go so far. The real difference comes from personalization, showing people content that actually fits them. In this guide, we’ll look at why personalization matters and how Prepr, a data-driven headless CMS, makes it easy to put into practice.
Deborah Astarita
Content Creator @ Prepr CMS
Latest posts
All blog posts
Lead-gen
11 min
How to capture 95% of landing page visitors who don’t convert on the first click
Ninety-five percent of your landing page visitors won’t convert today, not because they’re uninterested, but because they’re not ready yet. Here’s how to win them tomorrow, with data-driven personalization, adaptive journeys, and smarter conversion strategies that turn interest into intent.
Bernard Jan Boekholt
CXO @ Prepr
New in Prepr
7 min
Why content quality control matters and how Prepr is making it easier
In a world where 27 million new pieces of content appear each day, quality is what sets brands apart. Learn why content quality control matters more than ever, and how Prepr’s new Content Check feature helps editors catch issues, fix broken links, and optimize SEO, making it easier to create high-quality content, faster.
Deborah Astarita
Content Creator @ Prepr CMS
Lead-gen
7 min
After the click: How to extend campaign personalization onto your website
Marketers spend millions to win the click, but most B2B buyers drift away after landing on static websites. Discover how adaptive websites extend campaign personalization beyond the first touch, bridging the conversion gap and turning more visitors into leads.
Bernard Jan Boekholt
CXO @ Prepr
Personalization
All personalization posts
Personalization
8 min
Why personalization matters?
Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?
Deborah Astarita
Content Creator @ Prepr CMS
Personalization
9 min
The new oil in personalization - How data shapes online user experiences
Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?
Personalization
6 min
The Adaptive Website Blueprint
After the holiday break, we're here with the fifth article of our Personalization blog series. Today, we're talking about the practical aspects of building an adaptive website, using something called the Adaptive Website Blueprint. We'll cover key elements like Segments, Data, Content, Components, and Initiatives. Plus, we'll dive into the crucial step of defining Ideas, Goals, and KPIs for your adaptive website.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
All product updates
New in Prepr
2 min
Simplify content transfer with the new Environment-to-Environment Content Export
With this new feature, you can easily copy content between different environments without needing Prepr support. This feature provides more realistic content for development and testing, which improves testing accuracy, ensures better quality, and speeds up your workflow.
Deborah Astarita
Content Creator @ Prepr CMS
New in Prepr
3 min
Introducing your new writing assistants: AI Generate and AI Optimize
We're excited to be introducing two innovative features, AI Generate and AI Optimize. These newly developed tools are designed to transform your text editing process, making it more efficient while aiding in the creation of engaging content. Stay tuned as we explore these features in more detail throughout this article.
Isabelle Hanssen
Content Creator @ Prepr
New in Prepr
3 min
Introducing Enumerations: Simplifying lists in your Schema
Learn about our latest feature in Prepr: Enumerations. This new functionality not only simplifies schema creation but also improves your control over content modeling. Check out this article to learn how Enumerations, making it easier to work with lists, can streamline your workflow and improve your content delivery.
Isabelle Hanssen
Content Creator @ Prepr
Personalized
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