The year 2023 was an important time for us. It was marked by great focus on building and development. It felt as if we were laying a strong foundation for something truly remarkable and great, this groundwork was necessary to support the massive growth and advancements we envision for our future.
A CMS with A/B Testing and Personalization
We begin our reflection on 2023 by speaking with our CXO, Bernard Jan Boekholt as he reflects on a year of substantial growth for Prepr both as a product and a team. With pride, he emphasizes the revolution brought to the CMS market by merging content management and optimization with A/B testing and personalization, empowering digital teams to create high-converting websites. These are features within Prepr that we're most proud of and set us apart in a crowded industry. They allow us to offer something truly unique.
Bernard Jan notes that one of the significant accomplishments in 2023 was the introduction of the Stack field, a new smart field type that allows teams to incorporate A/B testing and personalization into their websites, putting capabilities once reserved for Fortune 500 companies in the hands of medium to large businesses.
AI meets CMS and is here to stay
It was also the year marked by AI integrations. We launched several innovative AI applications, with AI Translations making the most significant impact. For 2024, we're planning to roll out more AI features, such as automatic content generation based on existing content.
High Performer
Moreover, Prepr was recognized by the industry leader in B2B SaaS software evaluation, G2, which awarded a High Performer badge to Prepr, affirming our significant progress.
