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Stop baking 25 cakes: Use segment-based website personalization


Personalizing your website for your visitors is a trending topic that can significantly enhance customer engagement and conversions. However, many businesses shy away from it, considering it too complex or costly. Fortunately, implementing website personalization is not as complicated as it seems. In fact, with the right approach, it can be quite simple and efficient.

To better understand how to simplify website personalization, let's use a relatable example. Imagine that you're hosting a birthday party, and you have 25 guests with varying preferences such as sweet, savory, gluten-free, vegan, and so on. You want to serve cakes that everyone will enjoy, so what are your options?

  • One cake for all - The most simple solution but this may not satisfy everyone’s taste buds.
  • 25 different cakes - While this ensures everyone's happiness, it's impractical for you due to the time and money required to make a unique cake for each guest.
  • Three different cakes - This option gives you the perfect balance that caters to the most common preferences. You keep the complexity, time, and costs to a minimum while ensuring most guests will find a cake they enjoy.

What Does That Mean for Website Personalization?

Similarly, website personalization can be simplified by segmenting your audience into two or three groups and personalizing your content accordingly to the most common preferences of your target audience. However, many businesses still struggle to implement website personalization due to the perceived complexity and costs. Trying to personalize content for every individual visitor is similar to baking 25 cakes for your party guests, and the results may not justify the time, money, and effort invested. Therefore, it's crucial to find a balance between hyper-personalization and a one-size-fits-all approach.

How to Implement Segment-Based Personalization

The “three-cake”-method known as segment-based personalization, enables you to customize your website's content to the most common needs and preferences of your target audience. This way, you can ensure that your website's visitors get a more personalized experience, leading to better engagement and conversion rates. Prepr CMS offers an easy-to-use platform that can help you implement this strategy with ease.

Start Your Three-Cake Website

In conclusion, segment-based personalization is a simple yet effective way to enhance customer engagement and conversions on your website. By identifying your audience's top two or three segments and customizing your content accordingly, you can deliver a more personalized experience to your website's visitors. With Prepr CMS, you can implement this strategy with ease and reap the benefits of website personalization. So, don't wait any longer; start developing your three-cake website today!!