To better understand how to simplify website personalization, let's use a relatable example. Imagine that you're hosting a birthday party, and you have 25 guests with varying preferences such as sweet, savory, gluten-free, vegan, and so on. You want to serve cakes that everyone will enjoy, so what are your options?
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- One cake for all - The most simple solution but this may not satisfy everyoneâs taste buds.
- 25 different cakes - While this ensures everyone's happiness, it's impractical for you due to the time and money required to make a unique cake for each guest.
- Three different cakes - This option gives you the perfect balance that caters to the most common preferences. You keep the complexity, time, and costs to a minimum while ensuring most guests will find a cake they enjoy.
What Does That Mean for Website Personalization?
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