Become a partner

Win more clients with the #1 CMS for lead-gen websites

Prepr gives you a headless CMS with the marketing tools you need to convert — like built-in personalization, A/B testing, and CRM integrations. All at a price your mid-market clients will love.

Other CMSs don’t fit the way you build

That’s because most CMSs were built for publishers, developers, or enterprise teams — not for lead gen websites.

They charge more than your clients can afford

They’re built for developers, not for marketers

They treat your agency like just another support ticket

Meet Prepr

The headless CMS for lead-gen websites

Prepr is the first headless CMS made specifically for lead-gen websites — so you can build faster, convert better, and keep your clients longer.

Personalization Segments partial screenshot

Value that sells

Stand out with powerful features your clients can actually afford

Prepr gives you a headless CMS with the marketing tools other CMSs forget — like built-in personalization, A/B testing, and CRM integrations. And all that for a price that fits mid-sized client budgets. You offer more, spend less, and win more deals.

Simplified stack

Build faster with fewer tools and less complexity

Prepr keeps your stack clean with built-in optimization features, a flexible GraphQL API, content previews, and CRM integrations — so you spend less time wiring tools together and more time shipping.

Long-term value

Help your clients grow with better conversion rates

Prepr makes it easy to improve websites after launch: you can test ideas, boost performance, and turn one-off projects into long-term client partnerships.

Real Support

Get help from Prepr experts who understand agency work

With Prepr, you get direct access to technical experts via Slack — no tickets, no delays — making it easier to manage and deliver client projects.

The CMS is clean looking and does not require any coding skills. We appreciate the automation of changes and logically named models.

Yannick Haacke

Technology Director at Bikkelhart

We've had an excellent experience with their team. They helped us discover the CMS's potential and solved issues effectively.

Sander Hidding

Senior Strategist at Greenbery

Agency Case Studies

Case study

How Greenberry helped Iamsterdam build a website that adapts to each visitor’s passions

Facing the challenge of getting more visitors and locals involved with the city, I amsterdam added personalization to their website using Prepr CMS. The results are incredible: tripled conversion rates and a 10% boost in engagement. Discover how they did it.

Case study

How Good News built two websites for Vitalis in four weeks with A/B testing from the start

Vitalis offers solutions in the field of well-being, care and living in all phases of aging. Discover how Vitalis and Good News revolutionize aging care with Prepr CMS. Implementing two websites simultaneously to accomplish the Vitalis mission: Provide innovative solutions for happy aging.

Case study

How Bikkelhart launched a personalized website for Hilterman Lease

Hiltermann Lease serves as a trusted partner for lease and financing, providing a wide array of services encompassing operational, financial, and equipment lease options. From assisting in the establishment of expansive vehicle fleets to facilitating the leasing of forklifts, Hiltermann Lease collaborates closely with clients to identify tailored solutions that align with their unique requirements.

Become a partner

Grow your agency by creating websites that adapt to every visitor

Become a partner and start using a headless CMS with personalization to drive better results for your clients and win more projects.

Mike Lijffijt

Hi 👋,
With 8+ years of agency experience, I help partners get the most out of Prepr, from stack positioning to pitch support and onboarding.
Ready to get started?

Become a Partner

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