Personalization

In our final article, we'll explain the technical components required to support a dynamic and personalized experience when building an adaptive website. Next, we’ll explore the three ways to build an adaptive website: building it yourself, using a multi-system platform, or opting for a CMS with adaptive content like Prepr.

We’re dedicating the sixth article of our personalization series to the blueprint's first sections - segments and data. Learn how to define your target audience based on factors like demographics, interests, and more. Then, discover the power of data and find out how to collect info on page visits, ad intent, and user actions. It's like putting together a puzzle - read the article to see how the Blueprint slowly takes shape.

Did you know that 80% of all consumers are more likely to make a purchase from a brand that provides personalized experiences? Such numbers also indicate that if you don’t personalize, you’re lost. But isn’t personalization limited to Big Tech? With these two personalization solutions, it’s not.

In this article, we're providing eight quick wins—handy tips to best implement an adaptive website strategy. We'll lay out a set of do's and don’ts, transitioning from stressing the importance of prioritizing customer intent over demographic data to underlining the continuous need for measuring success. We'll move on from promoting collaboration between teams to emphasizing the crucial task of managing privacy issues.

Welcome to the final leg of our Blueprint journey! In this blog article, we’ll create Initiative Cards - the blueprint's essential building blocks. Initiative cards reduce the complexity of personalization by breaking it down into manageable chunks of work that can be completed in one sprint. Learn to craft these cards, define goals, select data, and prioritize initiatives using a simple impact-effort matrix. It's a strategic journey from simplicity to progress, ensuring tangible success without getting lost in details.

In this article, we step into the third section of our Adaptive Website Blueprint, focusing on adapting and showcasing content for our target audience. From selecting components to deciding where they appear—homepages, overviews, or detail pages—personalization is the key to an enjoyable user experience.

After the holiday break, we're here with the fifth article of our Personalization blog series. Today, we're talking about the practical aspects of building an adaptive website, using something called the Adaptive Website Blueprint. We'll cover key elements like Segments, Data, Content, Components, and Initiatives. Plus, we'll dive into the crucial step of defining Ideas, Goals, and KPIs for your adaptive website.

In this article, we bridge the gap between theory and practice taking the Acme Lease case as a valuable example of successful personalization. Acme Lease's adaptive website transforms theory into reality, ensuring Ellen and Otto's unique car preferences are met, showcasing the crucial role of personalization in driving digital success and improving conversion rates.

Personalizing your website to match what users like and adapt to their needs can increase conversion a lot. However, not all websites benefit the same way from this. Two kinds of products get the most help from personalization and an adaptive approach. Eager to find out which ones? Well, keep reading!