Big Tech companies use Content Personalization to improve user experience
In this ever-changing digital world, it has become increasingly difficult for businesses to capture and retain their customer’s attention. That’s why wealthy organizations utilize content personalization to drive business value. According to Netflix, personalization allows each member to have a different view of the Netflix service, one that adapts to their interests over time. For this, the video-on-demand tycoon uses numerous machine learning and recommendation algorithms to drive personalization and search experiences.
And Netflix isn’t the only industry giant that is known for a high degree of implemented personalization. Big players like YouTube, Facebook, and Spotify leverage these strategies using CMS personalization to stand out. In fact, they all generate personalized recommendations based on their customer’s preferences to improve user experience.
Why is personalization so important?
According to recent statistics, nearly half of consumers have left a company's website because their digital experience lacked personalization. As consumers, we're drawn to brands that make us feel understood and valued. Today, with countless new pieces of content appearing online daily, consumers not only expect but demand personalized content as the standard; videos they like, articles that interest them, and recommendations that match their tastes. That's why personalization matters. And CMS with content personalization is key here to do that. It’s not just a bonus; it’s crucial for business success and when you do it right, you can see amazing results. But wait – isn’t personalization reserved for Big Tech only?
Spoiler alert: It’s not.
