Data Collection
Get to know your visitors for insightful, data-driven experiences
Data Collection in Prepr allows you to turn visitor interactions into valuable data. Segment this information to personalize your site, boosting engagement and conversions.
Segments
Easily define meaningful audience segments
Divide your audience by their distinct behaviors, interests, and demographics. Then, apply these segments to tailor your content, guaranteeing a customized and captivating experience for each visitor.
Adaptive content
Deliver unique experiences for every visitor
Create adaptive content that speaks directly to each segment's needs and preferences to deepen engagement and significantly boost conversion rates.
Metrics
See the impact of your personalization efforts
Prepr CMS provides detailed conversion rate metrics and graphs for every segment. Our integrated analytics make it simple to see the true impact of your personalization strategies.
Best headless CMS for Personalization
G2 Headless CMS Report, Summer 2024
Prepr simplifies the personalization process by handling data collection, segment definition, and content matching all in one system.
Fieke Flier
Senior Product Manager Online at amsterdam&partners
In recent years, the improved personalization feature has enabled us to create a website that aligns with our vision. Prepr CMS is more than just a content management tool for us.
Lydie Polak
Product Team Lead at BNNVARA
The powerful features, such as "Personalization," solve the problem of delivering targeted content to diverse segments, significantly improving user engagement and satisfaction of our clients' websites.
Patrick Kepel
Director of Sales and Marketing at Get Interactive
Privacy first, hassle-free personalization
Server-side
Scale personalization. No flickering, more speed.
Use edge personalization for seamless, server-side testing. Experience lightning-fast personalization that scales, without flickering issues.
Implementation
Unlock personalization in minutes, not weeks
Add a single line of code to your website to unlock personalization. This quick, straightforward method ensures your site can start delivering adaptive content rapidly.
Zero-Code
No devs, no problem: Experimentation made simple
Server-side experimentation usually requires significant effort from backend developers, but not with our solution. Zero-code experiments mean your marketing team can initiate personalization on their own, right away. Say goodbye to delays caused by the development queue, and hello to swift optimization and rapid growth.
