Built-in Personalization

Customize experiences,
drive conversion rates

Deliver personalized experiences by understanding and acting on detailed customer segments. This not only meets individual needs but also boosts engagement and conversion rates.

Data Collection

Get to know your visitors for insightful, data-driven experiences

Data Collection in Prepr allows you to turn visitor interactions into valuable data. Segment this information to personalize your site, boosting engagement and conversions.
Ellen Electric example Data collection illustration

Segments

Easily define meaningful audience segments

Divide your audience by their distinct behaviors, interests, and demographics. Then, apply these segments to adapt your content for each visitor. Already using a CRM or CDP? Sync your existing segments effortlessly and activate the data you already have.

Adaptive content

Deliver unique experiences for every visitor

Create adaptive content that speaks directly to each segment's needs and preferences to deepen engagement and significantly boost conversion rates.
Acme lease example of Adaptive Content partial screenshot

Metrics

See the impact of your personalization efforts

Prepr CMS provides detailed conversion rate metrics and graphs for every segment. Our integrated analytics make it simple to see the true impact of your personalization strategies.

Privacy

Respect privacy, stay compliant

Use first-party cookies and anonymous data tracking to ensure GDPR compliance while delivering tailored experiences securely.

Best headless CMS for Personalization

G2 Headless CMS Report, 2024
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Two Effective Approaches to Personalization illustration

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