Key topics
- Why personalization matters - 00:00
Personalization drives engagement, improves user experience, and boosts conversions. Adaptive websites excel at delivering personalized experiences. - Practical use cases - 7:11
Explore use cases like Iamsterdam, where personalization led to a tripling of conversion rates. - What are adaptive websites? - 12:01
Adaptive websites adjust content and design dynamically based on visitor data, creating a more personalized user experience. - Demo - 13:13
A practical walkthrough featuring the Acme Lease example, showing adaptive websites in action. - Adaptive website blueprint - 20:08
A roadmap for defining audience segments, adaptive components, and visualizing results. It ensures alignment and sets a clear vision for success. - 5 inspiring examples - 22:18
See how these 5 examples, like Acme TV, demonstrate how personalization increases engagement and conversions. - Team requirements - 23:55
Use your existing team (strategists, marketers, developers, UX designers, and more) to build adaptive websites without needing new hires. - How to build an adaptive website - 25:20
Learn about the essential phases—Strategic Planning, Agile Development, and Continuous Optimization—and why the strategy phase is crucial. - Technology and tools - 31:29
Explore setups like multi-system solutions versus CMSs with personalization capabilities, including the advantages and limitations of each approach.
Resources
- The Complete Guide to Creating Adaptive Websites: Access the ultimate guide to creating adaptive websites.
- 5 real-world adaptive website examples: Explore real-world examples of adaptive websites in action.
- Checklist for adaptive website projects: Download a free checklist to guide your adaptive website project.
- 5 Essential steps for crafting an effective adaptive website strategy: Read our in-depth blog post on setting up an adaptive website strategy.
