The three ways to build an adaptive website⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢⁢⁢⁢⁠⁢‌⁢⁢⁣‍𝅸⁢‌⁢‍⁢‍𝅸⁢⁣⁢⁢⁢𝅳⁢⁡‍𝅸⁢𝅴⁢𝅴⁢⁢‍𝅸⁢⁢⁠⁢‌⁢⁢⁢𝅳⁢⁢⁢⁢⁢⁢‌⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸 - Prepr CMS

Personalization⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺‌⁣⁢𝅳⁢⁠⁢‌⁢⁢⁢⁠⁢‍𝅸‍⁢⁣⁢𝅳‍𝅸⁢⁣‍⁢⁢⁢⁡‍𝅸‌⁢‌⁣‍𝅸⁢𝅴⁢⁣⁢‍⁢𝅴⁢⁡⁢‌⁢‍⁠⁢⁢‍⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

The three ways to build an adaptive website⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢⁢⁢⁢⁠⁢‌⁢⁢⁣‍𝅸⁢‌⁢‍⁢‍𝅸⁢⁣⁢⁢⁢𝅳⁢⁡‍𝅸⁢𝅴⁢𝅴⁢⁢‍𝅸⁢⁢⁠⁢‌⁢⁢⁢𝅳⁢⁢⁢⁢⁢⁢‌⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Read time: 8 min

In our final article, we'll explain the technical components required to support a dynamic and personalized experience when building an adaptive website. Next, we’ll explore the three ways to build an adaptive website: building it yourself, using a multi-system platform, or opting for a CMS with adaptive content like Prepr.⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢⁢⁢⁢⁠⁢‌⁢⁢⁣‍𝅸⁢‌⁢‍⁢‍𝅸⁢⁣⁢⁢⁢𝅳⁢⁡‍𝅸⁢𝅴⁢𝅴⁢⁢‍𝅸⁢⁢⁠⁢‌⁢⁢⁢𝅳⁢⁢⁢⁢⁢⁢‌⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Here we are, at the final chapter of our series on personalization, marking the conclusion of our Tuesday routine with article number 10.

⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢⁢⁢⁢⁠⁢‌⁢⁢⁣‍𝅸⁢‌⁢‍⁢‍𝅸⁢⁣⁢⁢⁢𝅳⁢⁡‍𝅸⁢𝅴⁢𝅴⁢⁢‍𝅸⁢⁢⁠⁢‌⁢⁢⁢𝅳⁢⁢⁢⁢⁢⁢‌⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

As you know, in many cultures the number 10 holds particular significance as it symbolizes completeness and perfection. And today’s article is especially meaningful for us as well, because as the number 10, it represents the completion of a journey.

Of course, we don't want to downplay the significance of our previous articles because each piece we wrote contributed to our discussion today.

In our last article, we’ll explain the three ways to build an adaptive website, sharing our take on the best approach.

The three options to develop your adaptive website

Explore more⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢⁢⁢⁢⁠⁢‌⁢⁢⁣‍𝅸⁢‌⁢‍⁢‍𝅸⁢⁣⁢⁢⁢𝅳⁢⁡‍𝅸⁢𝅴⁢𝅴⁢⁢‍𝅸⁢⁢⁠⁢‌⁢⁢⁢𝅳⁢⁢⁢⁢⁢⁢‌⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Getting started with personalization illustration

Workshop⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢𝅳⁢𝅴⁢⁢⁢𝅳⁢⁡⁢⁢‌‍𝅸‌⁣‍⁢𝅴‍𝅸⁢⁣⁢⁠⁢⁢‍‍𝅸‍⁢𝅴⁠⁢⁣‍𝅸⁢⁢⁢⁢⁣⁢⁣⁠⁠‍⁢𝅳⁢‍⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

How to get started with personalization⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢𝅳⁢𝅴⁢⁢⁢𝅳⁢⁡⁢⁢‌‍𝅸‌⁣‍⁢𝅴‍𝅸⁢⁣⁢⁠⁢⁢‍‍𝅸‍⁢𝅴⁠⁢⁣‍𝅸⁢⁢⁢⁢⁣⁢⁣⁠⁠‍⁢𝅳⁢‍⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Master personalization, transform your website into a conversion powerhouse and drive growth.⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢𝅳⁢𝅴⁢⁢⁢𝅳⁢⁡⁢⁢‌‍𝅸‌⁣‍⁢𝅴‍𝅸⁢⁣⁢⁠⁢⁢‍‍𝅸‍⁢𝅴⁠⁢⁣‍𝅸⁢⁢⁢⁢⁣⁢⁣⁠⁠‍⁢𝅳⁢‍⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Content: The first essential component is a solution that helps you organize and manage the content you want to show to different groups of people. This includes everything from articles to header images, headlines, and CTAs. This is often done with a (headless) CMS.
Data: Next, you need a solution capable of capturing, processing and storing visitor information effectively. This solution should collect demographic data, including age and gender, while also tracking visitor behaviors such as page views, registrations, and purchases. Given that adaptive websites often cater to both anonymous and registered visitors, the data system must integrate data from both sources to provide a complete view of visitor interactions and preferences.
Segments: In addition to content management and data analytics, you'll need a flexible segmentation tool to categorize visitors based on their interactions. This tool lets you create rule sets to define different visitor segments, allowing for targeted and personalized content delivery.
Business logic: Lastly, you require an integration and processing tool that connects all the aforementioned components. This tool is responsible for processing visitor data in real time, identifying the visitor's segment based on predefined rules and criteria, and dynamically serving content that aligns with the visitor's profile and preferences. It operates based on defined business logic, ensuring that each visitor receives the appropriate content experience.

The complete guide to creating adaptive websites⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡⁡‍⁠⁡⁡‍‍𝅸‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢𝅴⁢𝅳⁢𝅴⁢⁢⁢𝅴⁣‍𝅸⁢⁠⁢⁣‍𝅸⁢⁣‍⁢⁡⁠‍𝅸⁢𝅳⁢𝅴⁢⁠‍𝅸⁢⁢⁢⁣⁢‌⁢𝅴⁢⁢⁣⁢⁢‍⁣‌⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

For a comprehensive guide on implementing adaptive strategies for your own website, check out the complete guide to creating adaptive websites or watch the expert training video.

The three options to develop your adaptive website

Option 1: Built it yourself!

Option 2: Implement a multi-system platform

Option 3: A data-driven CMS with adaptive content

The future of the web is adaptive: Introducing Prepr, the smart CMS

How does adaptive content work in Prepr?

Getting started with Personalization