Another day, another story... Or should I say, another Tuesday, another chapter in our series on personalization. Our Tuesday routine is now heading towards its second to last article on the 9th.
In our recent piece, we finished up our exploration into the Blueprint—a helpful guide for building an adaptive website - talking about the creation of initiative cards to simplify a multitude of ideas into actionable tasks.
Today, we're taking on the role of a wise mentor, sharing some tips to help you implement an adaptive website strategy effectively. Imagine us as your guide, a bit like Master Miyagi, the legendary figure you may recall from the "Karate Kid" movie in 1984. For the uninitiated - hope you are just a few - Mr. Miyagi is a smart martial arts expert who teaches in unique ways, like getting his student, Daniel, to do everyday tasks that turn out to be crucial martial arts moves—remember the waxing and painting scenes?
Don’t worry, we won't make you do anything unconventional like waxing on or waxing off. We're just here to offer you eight quick wins, some handy tips to best optimize your approach. Let’s start with our Do’s and Don’ts when creating an adaptive website.
❌ DON’T create too many segments
And here we really sound like Master Miyagi because the first tip echoes his advice to Daniel: “Whole life have a balance. Everything be better”. In a nutshell, balance is key. Instead of trying to cater to every individual preference, aim for a balance in the number of segments created.
While personalization is crucial, it's equally important to streamline your efforts by focusing on personalized content that resonates with the majority of your customers. Striking this balance ensures your efforts are efficient and effective in meeting the collective preferences of your audience.
👍 DO focus on customer intent, not just demographic data.
Even though knowing basic details about your customers is helpful, taking a closer look at how they behave and what they want gives you a better understanding of their needs. Demographic data gives you the who, but analyzing customer behavior and intent gives you the why behind their actions.
