Server-side A/B Testing

From content to conversion: A/B testing simplified

Quickly evaluate different content variants to understand what truly appeals to your visitors.

Partial screenshot of Prepr A/B test example

Experiments

Create A/B-tests where you manage your content - easy peasy

Conduct A/B tests right where you manage your content. It's user-friendly for both editors and marketers, removing the hassle of using additional systems and allowing for rapid, effective experimentation.

Server-side testing

Server-side experimentation: Zero flicker, full speed

Use server-side A/B testing on the edge to drastically cut down on latency for quicker site responses. Plus say goodbye to the dreaded flickering effect of client-side A/B testing.

Metrics

Insightful analytics at your fingertips

Dive into detailed metrics without leaving Prepr CMS. Our built-in analytics let you explore the nuances of user experience and drive informed optimization decisions effortlessly.

Simplify testing: Zero dev skills required

Zero-Code

No devs, no problem:  Experimentation made simple

Server-side experimentation usually requires significant effort from backend developers, but not with our solution. Zero-code experiments mean your marketing team can initiate personalization on their own, right away. Say goodbye to delays caused by the development queue, and hello to swift optimization and rapid growth.

Demo

See Prepr in action during a demo designed for marketers

Privacy

Security and First-Party Data: Control and Protection

Server-side A/B testing keeps data safe and sound on the server, minimizing risks. Plus, using first-party data ensures compliance with privacy rules and provides more accurate insights straight from users.

Personalization

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