About Prepr

This year, the Prepr team gathered in Antwerp for a day away from our usual routines. Between exploring the city, visiting Hasmik's exhibition, and enjoying an evening of friendly competition, the outing gave us the chance to connect, relax, and create new memories together.

What happens when content, context and AI collide in the B2B buyer journey? During ShoppingTomorrow Session 4 at Prepr, industry professionals explored a challenge many organisations recognise: not creating more content, but organising knowledge in a way that makes it relevant, accessible and useful when buyers need it most.

Everyone is talking about AI, but not everyone is talking about the same thing. After three days in Stockholm attending the MarTech Summit and meeting local agencies, Prepr's leadership team came home with a clearer view of the Nordic market and the questions shaping the future of digital experiences.

Prepr has been ranked the #1 CMS in the Emerce 100, based on evaluations by agencies and industry professionals. This recognition reflects the trust of the teams that rely on Prepr for complex, performance-focused digital platforms. This article explores why agencies choose Prepr and how digital stacks are evolving.

From product evolution to customer impact and team culture, 2025 marked a year of meaningful progress at Prepr. This review reflects on the moments that shaped the year and the foundation they created for what comes next.

Prepr is now a G2 Leader in Headless CMS, a title given to products with top customer satisfaction and strong market presence. This recognition comes from real user feedback and reflects the trust and collaboration of the teams who build with us. It’s a milestone that reinforces our shared vision for a more adaptive, intelligent website.

Despite train strikes and long journeys, our team came together for a day of golf, laughs, and celebration. From overcoming travel chaos to honoring a 10-year milestone, this company event reminded us that teamwork and determination make every challenge worth it.

Before diving into 2025, we take a moment to reflect on 2024 at Prepr—a year of growth, challenges, and progress. From advancing personalization to building strong partnerships, we’ve made big strides. As we look back, we’re proud of how far we’ve come and excited to keep growing in 2025!

Under a surprisingly sunny sky, our team gathered for an event that initially sparked mixed feelings. Despite initial doubts about a boxing-themed activity, it turned out to be a rewarding experience of teamwork and personal discovery. Come along and relive this amazing day with us!