Prepr in 2024: A year of progress, innovation and collaboration

January marks a fresh start, but it’s also an opportunity to reflect.

Looking at the past year gives us clarity about what worked and what didn’t while helping us refine our ideas for the future. It’s not just about celebrating achievements but also about evaluating challenges and growth in a way that fuels continuous improvement. Reflection allows us to be more self-aware and better equipped to face new opportunities with purpose.

So, let’s dive in and explore what made 2024 a year to remember.

The Future of Headless CMS

“One of the most significant trends we saw in 2024 was the growing shift toward optimization features like personalization and A/B testing with headless CMS platforms. This shift shows that businesses are increasingly looking for ways to enhance user experiences, and with headless CMS systems, the future of digital experiences is becoming more dynamic and personalized. It's an exciting time, and we’re ready to lead the way.” - Jouko Huismans, Prepr CEO.

This shift, which we discussed in our post, The Future of Headless CMS, is an indication of the growing demand for personalized, user-focused experiences.

AI and the Impact on Content Management

AI has played a crucial role in shaping our content management features this year, accelerating the development of smarter and more efficient tools for content delivery. As AI continues to evolve, we expect its influence to grow even further in 2025, driving new capabilities that make content management even more intuitive and responsive to user needs.

New pricing model loved by agencies

In addition to product innovation, we introduced new pricing models designed with agencies in mind. Agencies have often struggled with complex pricing structures when working with headless SaaS platforms, but our new, clear, and flexible pricing model has made it easier for them to work with us.

Prepr Talks with our agency partners

Our collaboration with web agencies has been at the heart of our go-to-market strategy, and 2024 reaffirmed this path as the right one. Through our Prepr Agency Talks series, we’ve been able to explore important topics like “How do you stay relevant for your customers as a web agency?” with partners such as Bikkelhart, Greenberry, and Good News. These sessions have been a powerful reminder of the importance of partnership and shared vision in driving success.

Transforming digital experiences with personalization

“Over the past year, Prepr has made fantastic progress. We’ve reached some exciting milestones, especially with our A/B testing and personalization features. Seeing these capabilities come to life in real-world projects has been both inspiring and rewarding. It’s clear that this is just the beginning—there’s so much potential for even more innovative use cases that deliver great results for our clients.” - Bernard Jan Boekholt, Prepr CXO.

The success of the personalization feature in our Headless CMS is a clear indicator of the value we bring to our clients. This feature has empowered organizations to create data-driven, user-focused experiences, resulting in better engagement and tangible outcomes.

Improving the developer experience

Another major focus this year has been on improving the experience for developers. The addition of CI/CD-related features, such as schema and content sync options, has been a game changer. These updates streamline workflows, enabling developers to work more efficiently while focusing on building exceptional digital experiences.

Strengthening partnerships with agencies

One of the most inspiring aspects of 2024 has been our growing collaboration with digital agencies. This year brought challenges for many agencies due to reduced market spending. Yet, we’ve seen great success in helping our partners innovate by building adaptive websites powered by Prepr.

Our in-depth strategy sessions with agency partners continue to be a source of energy and creativity. They remind us how powerful partnerships can be when we’re united by a shared vision.

Below you will find our most significant product updates from 2024. Additionally, we've made several noteworthy improvements to our documentation platform. Our documentation has been completely revamped to be more user-friendly, better structured, and more comprehensive than ever before.

Our commitment to user-driven development remains stronger than ever. Over the past period, we've conducted 8 customer roundtables with editors, agencies, marketers, and developers, incorporating valuable feedback through feature testing and design validation sessions. This direct engagement with our users continues to shape our product development and roadmap.

• Enhanced Segment Designer functionality: Introducing a new designer interface with improved time filters for event conditions and new day/time context filters.
• Metrics for A/B Testing and Personalization
• New HubSpot integration: Adaptive content for HubSpot segments
• New GraphQL API Versions: Enhanced Event Tracking for A/B Testing and Personalization

• Prepr's UI is now up to eight times faster
• Content item workflow improvements
• Speed up text editing with new AI Generate and AI Optimize features
• Use Frontify brand assets in Prepr content
• Define your own fields for Assets

• Improving environment stage visibility
• Enhanced Schema Sync Capabilities - Seamlessly sync schemas with GitHub and Bitbucket for improved CI/CD workflows
• Environment-to-environment Content Export
• Custom events

This year, Prepr continued to shine on G2, earning multiple High Performer badges for Winter, Spring, Summer, and Fall 2024. These accolades reflect the trust and satisfaction of our users and reaffirm our position as a leading solution in the industry.

In addition to being recognized as a High Performer throughout the year, we’re especially proud to have received the Users Love Us badge. This badge is awarded based on consistent positive feedback from our clients, highlighting the value and impact of our platform in real-world use cases.

And by the way, we’ve already started 2025 on the right foot, securing the Winter 2025 High Performer badge—a testament to the hard work of our team and the strong relationships we’ve built with our users.

In 2024, we focused on equipping our users with the knowledge and skills needed to make the most of Prepr’s capabilities. From detailed guides to hands-on workshops, we focused on making adaptive website more accessible and impactful.

We launched a Complete Guide to Creating Adaptive Websites, a go-to resource that provides actionable insights and strategies for building dynamic, personalized web experiences.

To bring our guide to life, we hosted an Expert Training session focused on adaptive websites, offering step-by-step instruction and real-world examples. This training walked participants through the steps of creating adaptive websites, making it easier for them to deliver impactful digital experiences.

We also launched a workshop on how to master content modeling, designed to help users master one of the foundational aspects of Prepr’s platform. This interactive webinar dove deep into best practices, showing attendees how to structure content effectively for adaptive websites.

As we step into 2025, we’re filled with gratitude for the incredible partnerships that drive Prepr.io forward. Our heartfelt thanks go out to all our amazing partners, including The Factor E, Good News, Social Brothers, 2DIGITS, Greenberry, Bikkelhart, Baas & Baas, Gravity, elgentos, Brik, Infi, Digitpaint Solutions, BitPuma, IO Digital, TBWA\X, DEPT, Capitola, Craftzing, Egeniq, De Monsters, 10up, FocusReactive, Stimmt, 4net, Marotino, Gooder Marketing, Get Interactive, Coeus Solutions, Blazity, Accelerate BSi, 9thCo, Partout, Eagerly, Webbio, De Indruk, and Steezy Studio. Together, we’ve accomplished incredible projects and continue to push the boundaries of innovation.

We’re especially excited to kick off new projects with partners like Triple, Incentro, and Goldfizh. These collaborations promise to bring even more innovation and success to the table, and we can’t wait to see what we achieve together in the year ahead.

To all our partners—thank you for your unwavering support. Your contributions make everything we do possible. Let’s make 2025 another year of groundbreaking work, impactful projects, and a stronger shared vision. Together, we’ll continue to innovate and create extraordinary results.

At Prepr, we believe that a strong, cohesive team is at the heart of our success. As an international team, we value collaboration and the unique perspectives that each team member brings. In 2024, we took team-building to a new level with a memorable boxing event, titled “Fight for Team”. This challenge wasn’t just about punches and jabs—it was about strengthening the bonds between our colleagues and building resilience as a team.

Much like our previous year’s padel tournament, this event pushed us outside our comfort zones and brought a sense of camaraderie and mutual support. It was a great reminder that teamwork goes beyond just the office.

8.2K monthly active users

18M+ content items created

2.5M+ assets uploaded

590K uploaded minutes of video

1.6M uploaded minutes of audio

6.8B API requests

3.8B requests per month on asset delivery

As we move into 2025, it's time to build on everything we've learned and achieved in the past year. On both professional and personal level, 2024 has been a year of intentional progress. Our, CXO, Bernard Jan Boekholt, reflect on the powers of habits and continuous improvement: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Inspired by this perspective, Bernard Jan reflects on how small, consistent changes has been transformative. “Old habits die hard, but small, intentional changes can have a lasting impact. Books like Atomic Habits by James Clear remind me that incremental progress leads to significant transformation over time,” he notes.

Just as habits help us grow personally, they also shape our work as a company. Looking back, we’re proud of how far we’ve come. Looking ahead, we’re excited to keep building, innovating, and collaborating with our partners to make 2025 a year of growth and success—for all of us.