Prepr in 2025: A year of momentum and maturity

Read time: 11 min

Illustration showing key milestones from Prepr’s 2025 year in review, including product updates, CMS market map, team moments, and G2 Leader recognition.

From product evolution to customer impact and team culture, 2025 marked a year of meaningful progress at Prepr. This review reflects on the moments that shaped the year and the foundation they created for what comes next.

You don’t really understand a year until you look at what actually changed.

From the start of 2026, it’s clear that 2025 was a year where many things came together at Prepr. Not in one moment, but gradually, across product decisions, customer projects, partnerships, and the way teams worked together.

We shipped major updates, worked closely with customers and agencies, and saw Prepr used in more ambitious and demanding projects than before. At the same time, expectations around digital experiences continued to rise.

The market also changed. AI became part of everyday workflows. Personalization moved from “nice to have” to a clear requirement. More teams started looking for platforms that help them improve results, not just manage content. In that context, Prepr found its place.

This article looks back at the year through the people, products, partnerships, and milestones that shaped it. From product updates and customer success to market recognition and team moments, here’s what made 2025 a year of momentum for Prepr.

A message from our CEO: A year of validation and focus

“For a long time, Prepr was seen as a promising challenger. In 2025, that changed. We saw clear proof that our product is ready for scale, trusted by organizations with complex needs, and strong enough to support long-term growth. That validation, from customers, partners, and the market, was the most important outcome of the year.”

— Jouko Huismans, CEO at Prepr

Looking back at 2025, Prepr reached an important point of maturity. According to CEO Jouko Huismans, the key shift was not increased visibility, but proof and validation. In 2025, organizations such as Nedap, Mendix, and VDL chose Prepr for projects with complex digital requirements. Their trust confirmed that the platform is ready for scale and long-term use.

The same pattern was visible among agency partners. New collaborations with iO Digital, Happy Horizon, and Delaware brought Prepr into demanding, performance-driven projects, further strengthening its position in lead-generation and conversion-focused work.

Deborah Astarita

Content Creator @ Prepr CMS

Deborah Astarita is Content Marketer at Prepr CMS, where she helps turn product insights into practical stories for agencies and marketers. With a background in technical translation and digital communication, she writes about data-driven headless CMS, personalization, and digital content strategy, always aiming to make complex technology easier to understand and apply.