Content Management

Trends come and go, but they continually impact businesses and how they connect with their audience. From AI-driven efficiencies to personalized experiences and headless CMS, let's explore the latest CMS trends shaping the content management industry.

In this blog, we will discuss how a data-driven content management system (CMS) can assist you in creating highly-personalized customer engagements and digital experiences while growing your business.

Digital agencies need to set an example with their own online presence if they want to entice clients to make use of their services. Clients need to see the potential for their own websites and software applications. Choosing the best CMS for agencies becomes crucial, as it directly impacts clients' perceptions and influences their decision to engage with the services offered.

Explore the reasons why a content system is important to easily create digital content that stands out from the crowd and empowers marketers.

Content drives our digital world. Every day, we consume more and more content – and the competition is fierce. To keep your audience entertained, exceptional and personalized digital experiences are a must. How do headless CMSs contribute to this challenge? And is this still the best asset for leveraging content and data?

Content marketing is becoming increasingly important for e-commerce. By deploying a content marketing strategy focused on orientation, inspiration, or education, you navigate your audience towards buying your products. However, a lot of e-commerce brands still see a discrepancy between creative content and actual conversions. This is primarily a technological flaw – one that can be fixed with the right content management solution: a data-driven CMS.

Businesses worldwide rely on content management systems (CMSs) for creating and publishing their stories. But in the so-called ‘age of content’, simply publishing articles and videos is not enough. If you want to make an impact on your audience, you need to adopt a better workflow. This begins by selecting a better CMS, allowing you to combine the power of both content and data. And this is where data-driven CMSs come in.

The future of content management is data-driven. That is the central theme of the interview with Erik van Heeswijk of Smartocto and Jouko Huismans of Prepr. Did you miss it? Watch the video.

Digital teams know that delivering just the right content, to just the right person, on any device is crucial to running a successful business. But traditional content management systems can simply not meet the demands of modern consumers. They lack the features to deliver excellent, personalized experiences. And developing a custom content management solution that can do this well is complicated and expensive. Luckily, now there is a new breed of advanced content management platforms that make it easy and affordable to deliver great personalized user experiences for any company. Let's find out more.