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Content Management
6 min
Why monolithic DXPs are slowing your agency down in 2025 (and what you can do about it)
DXPs promised to be the all-in-one solution for great digital experiences - integrated tools, content, and data. But they became rigid and complex, sacrificing the agility that modern digital teams need. In 2025, digital agencies need to deliver fast, personalized experiences that clients can control. This article explores why DXPs fall short and how data-driven CMS offer a better path forward.

Jouko Huismans
CEO @ Prepr

Content Management
7 min
What is a data-driven CMS and why your marketing stack needs one
Most CMSs help you publish. But what if your CMS could also help you improve? Discover why modern marketing teams are switching to data-driven CMSs, built not just to manage content, but to personalize, test, and optimize it. Your content can do more, and so can your CMS.

Deborah Astarita
Content Creator @ Prepr CMS

Content Management
8 min
Stop and think: The two questions you must ask before choosing a CMS
Choosing a CMS can be confusing. With so many options and features to consider, it helps to ask yourself two simple but essential questions. Doing so can make the decision much easier, save you time and help you avoid a lot of frustration.

Deborah Astarita
Content Creator @ Prepr CMS

Content Management
7 min
The 5 types of CMSs you need to know in 2025
Choosing the right CMS in 2025 is tougher than ever, but also more important. This article breaks down the five CMS types you need to know, what they’re best for, and why data-driven platforms are reshaping the future of digital content.

Deborah Astarita
Content Creator @ Prepr CMS

Content Management
8 min
5 CMS trends for 2025 you can’t ignore
Trends come and go, but they continually impact businesses and how they connect with their audience. From AI-driven efficiencies to personalized experiences and headless CMS, let's explore the latest CMS trends shaping the content management industry in 2025.

Deborah Astarita
Content Creator @ Prepr CMS

Content Management
4 min
What makes a data-driven CMS essential for marketers?
In this blog, we will discuss how a data-driven content management system (CMS) can assist you in creating highly-personalized customer engagements and digital experiences while growing your business.

Content Management
5 min
What is the best CMS for my agency?
Digital agencies need to set an example with their own online presence if they want to entice clients to make use of their services. Clients need to see the potential for their own websites and software applications. Choosing the best CMS for agencies becomes crucial, as it directly impacts clients' perceptions and influences their decision to engage with the services offered.

Mike Lijffijt
Partner Manager @ Prepr

Content Management
4 min
Why is a content management system important?
Explore the reasons why a content system is important to easily create digital content that stands out from the crowd and empowers marketers.

Content Management
4 min
Headless CMS vs. Data-Driven CMS: Which one is right for you?
Content is at the heart of our digital world, and with the ever-increasing volume of content, standing out is more challenging than ever. To truly engage your audience, delivering personalized and exceptional digital experiences is crucial. Is headless CMS still the most effective solution for managing and leveraging both content and data? How do data-driven CMSs play a role in this?
Isabelle Hanssen
Content Creator @ Prepr