In this blog, we will discuss how a data-driven content management system (CMS) can assist you in creating highly-personalized customer engagements and digital experiences while growing your business.
Content drives our digital world. Every day, we consume more and more content – and the competition is fierce. To keep your audience entertained, exceptional and personalized digital experiences are a must. How do headless CMSs contribute to this challenge? And is this still the best asset for leveraging content and data?
Content marketing is becoming increasingly important for e-commerce. By deploying a content marketing strategy focused on orientation, inspiration, or education, you navigate your audience towards buying your products. However, a lot of e-commerce brands still see a discrepancy between creative content and actual conversions. This is primarily a technological flaw – one that can be fixed with the right content management solution: a data-driven CMS.
Businesses worldwide rely on content management systems (CMSs) for creating and publishing their stories. But in the so-called ‘age of content’, simply publishing articles and videos is not enough. If you want to make an impact on your audience, you need to adopt a better workflow. This begins by selecting a better CMS, allowing you to combine the power of both content and data. And this is where data-driven CMSs come in.
The future of content management is data-driven. That is the central theme of the interview with Erik van Heeswijk of Smartocto and Jouko Huismans of Prepr. Did you miss it? Watch the video.
Digital teams know that delivering just the right content, to just the right person, on any device is crucial to running a successful business. But traditional content management systems can simply not meet the demands of modern consumers. They lack the features to deliver excellent, personalized experiences. And developing a custom content management solution that can do this well is complicated and expensive. Luckily, now there is a new breed of advanced content management platforms that make it easy and affordable to deliver great personalized user experiences for any company. Let's find out more.
When you want to deliver excellent digital experiences, there’s no quick fix. People, workflows and systems need to be finely tuned to achieve great results. This infographic explains these three elements, their connection, and why the absence of one of them would be a significant omission.
Today's consumers expect an excellent digital experience across all their devices. Outdated systems and scattered data make it hard to develop these experiences. A smart headless CMS enables digital teams to create personalized experiences across multiple channels by unifying content and data. We've developed a simple infographic that explains what a headless CMS with personalization is and how it works.