Mark Zuckerberg once said: “Figuring out what the next big trend is, tells us what we should focus on.”
This isn't just a statement; Zuckerberg has a track record of seeing things before they happen. Take Facebook's success in mobile ads – he saw that coming. In 2017, he called video a mega trend, and Facebook invested heavily in short-form video content. And he was right… again.
Zuckerberg's words resonate not only in the industry of social media but they extend to broader technological contexts. To be honest, they work everywhere.
Since our focus is on web development, let’s bring his words back to the CMS world.
For about 25 years, Content Management Systems (CMSs) have been vital tools for organizations. They've enabled users to easily create, manage, and modify digital content without needing to be tech experts. The digital market changes fast, and organizations need to keep up with the latest content management trends to stay competitive.
Right now, there are a couple of big CMS trends that are making a real impact. Let’s explore them.
1. AI is transforming the CMS from editor to assistant
We can say it loud and clear. Artificial Intelligence (AI) is everywhere and has become an integral part of our everyday lives. In modern CMS platforms, AI has evolved from being a simple add-on to becoming a core capability, streamlining the entire content lifecycle, from creation to delivery and optimization.
Here are just a few of the AI-powered functionalities now built into leading CMS solutions:
- AI-assisted content creation helps teams write faster, summarize long articles, and localize content automatically.
- Smart tagging and organization reduce manual effort and improve content discoverability.
- SEO optimization tools suggest keywords, structure improvements, and metadata to boost visibility.
- Personalized recommendations deliver the right content to the right user, in real time.
At Prepr, we were among the first to bring AI into a headless CMS, enabling features like AI-powered translation and content suggestions directly within the editor. As one of the defining headless CMS trends of 2025, AI is no longer just an innovation, it’s a new standard. CMSs with native AI functionality give marketers autonomy and speed, removing bottlenecks and helping teams ship content faster.
2. Personalization is moving inside the CMS
We’ve talked about this in previous posts, personalization is one of the most impactful CMS trends. Brands like Amazon and Spotify thrive because they personalize everything. And there’s good reason.
Studies show you have just 15 seconds to convince a visitor to stay on your site. Personalization helps with that, making sure users receive content and experiences aligned with their interests. When people feel content speaks to them, they’re more likely to take action, whether that’s a click, a signup, or a purchase. Did you know that personalization can increase conversion rates by 30%?
Traditionally, personalization lived outside the CMS, in CDPs, testing tools, or frontend scripts. Today, one of the most significant headless CMS trends is bringing cms personalization directly into the platform itself. Leading solutions are integrating these capabilities natively, simplifying workflows and eliminating the need for multiple tools.
Beyond just product recommendations, platforms are evolving to offer:
- Integrated segmentation tools allow marketers to target audiences without writing code.
- A/B testing features help optimize content for different personas or campaigns.
- Behavioral data tracking enables dynamic experiences based on user interactions.
Prepr is one of these modern platforms, with built-in personalization, targeting, and performance tracking, enabling content teams to tailor experiences without third-party plugins.
3. Composable CMS and headless CMS go mainstream
The shift to headless and composable architecture continues to accelerate.
In 2025, more teams are moving away from monolithic systems in favor of CMSs that separate the content layer from the presentation layer. This allows them to build custom front ends, integrate with modern tools, and connect with users across any channel. This architectural shift is enabling truly scalable and consistent omnichannel content delivery, whether on websites, mobile apps, digital kiosks, or smart devices.
- Composable CMS lets you assemble best-of-breed tools for content, analytics, personalization, and more.
- Headless CMS delivers structured content via APIs, so it can appear on any channel, from websites to mobile apps to digital displays.
According to a recent report, 72% of content professionals now use a headless CMS. Top reasons include flexibility with front-end frameworks (43%), the ability to deliver content across channels (40%), and support for any programming language (37%). While WordPress remains the most widely used CMS, headless adoption is rising — up 1% from last year, as monolithic platforms continue to decline.
As more teams adopt a composable CMS model in 2025, flexibility, scalability, and performance are becoming critical decision-making factors. For those looking to invest in the best headless CMS for 2025, it’s essential to choose solutions that support seamless integrations, omnichannel experiences, and data-driven personalization.
To simplify the search, we created a complete CMS market map guide. It breaks down today’s platforms into five categories: Traditional CMS, Headless CMS, Entry-level commerce platforms, Headless commerce platforms, and Data-Driven Headless CMSs. Each serves a different purpose, from simple static websites to fully composable enterprise platforms.
4. Flexible content editing is now essential
As content teams scale, flexibility and ease of use become non-negotiable. One of the biggest CMS trends in 2025 is the shift toward visual editing and low-code/no-code integrations, giving both technical and non-technical users the power to move faster.
Today’s content creators expect intuitive interfaces, think drag-and-drop editors, real-time previews, and modular content blocks. These tools help teams build and update pages quickly without writing a single line of code.
On top of that, low-code and no-code CMS are becoming standard, including:
- Visual page builders that remove the need for developer support
- Workflow automations to streamline review and publishing
- Pre-built integrations with tools like Zapier to connect marketing, CRM, and analytics stacks with minimal effort
Platforms like Prepr are embracing this evolution with a visual editor that gives teams a live preview of structured content, alongside API flexibility for developers. You also get built-in workflow automation and easy-to-use integrations with the tools you already love.
5. Data-driven CMSs are defining the next era
You might have heard about "data-driven content" a lot lately as a pivotal aspect of current CMS trends. As we shared in this article, data is the foundation of effective content strategies today , fueling personalized, high-performing digital experiences.
CMS platforms increasingly include analytics to track user engagement, content performance, and conversion metrics, enabling smarter decisions and continuous optimization.
A new category is rising fast in response to the shift from content management to content performance: the data-driven headless CMS. These platforms combine the flexibility of headless architecture with native tools for personalization, segmentation, and real-time optimization, giving content teams not just the ability to publish, but to improve continuously. (Curious how this compares to traditional headless? This article explains the key differences)
This trend isn’t just theoretical. It reflects real needs faced by modern content teams: moving faster, reducing tech stack complexity, and driving measurable results. That’s why platforms like Prepr are gaining traction. Designed for lead-gen and content-rich websites, Prepr brings structured content delivery together with built-in analytics, A/B testing, and personalization, removing the need for disconnected third-party tools.
For teams looking to stay ahead, adopting a data-driven CMS is no longer optional, it’s a competitive edge.
Ah… trend or not, security is still mission-critical
With growing complexity comes growing risk. Security remains a top priority for digital teams choosing a CMS.
According to the State of CMS report, security concerns are a top reason for switching platforms. These security problems can really pose severe consequences for a company; they might lose money, have their data stolen, and people won't trust them anymore.
Ensuring that your websites remain safe from hacking attempts is crucial to prevent content and data theft. That's why CMS platforms are incorporating features that prioritize data security in order to stay ahead of potential risks.
Platforms like Prepr are designed with enterprise-grade security standards, so teams can innovate without compromising peace of mind.
Well, we're definitely not Zuckerberg, but we know for sure that each of these CMS trends plays a key role in the industry of content management systems right now. At Prepr, our commitment to CMS innovation mirrors Mark's forward-thinking approach, since our goal is to provide easy-to-use solutions that stay ahead of the game.
Let’s talk about your content goals
Whether you’re exploring headless CMS for the first time or ready to personalize at scale, our team is here to help.
Contact us to discuss how Prepr can support your 2025 content strategy.
