To compete in the digital-first era, marketing teams need to achieve rapid digital transformation. This means that you need more out of a content management system (CMS) to deliver in the now and the future. That’s why selecting the right CMS for digital agencies becomes imperative.
What are my options for CMS for digital agencies?
In this blog, we will unpack the different types of CMSs and discuss what they can offer to help you select the best type for your agency.
1. CMS for agencies - The traditional CMS
In these CMS platforms, the user selects a frontend template for a platform to make it easy to create, change, and publish content for a location using a WYSIWYG or HTML editor. This is super helpful when you're looking for a cms for marketing agencies because it makes managing content for specific marketing needs a lot easier.
A traditional CMS organizes content in webpage-oriented frameworks commingled with code enabling it to be used on the linked frontend.
2. CMS for agencies - The headless CMS
A headless CMS is an API-first content platform that focuses on the back-end and disconnects it from any specific front-end. Instead, raw content is delivered to your channel of choice such as an app, using Application Programming Interfaces.
How to choose a CMS for your agency?
The type of content you need to create and the type of frontend you need to manage should determine the type of CMS you require. Let’s unpack each option’s offerings, benefits and cons so you can see which one will suit your needs best.
When is a traditional CMS for agencies a better fit?
Traditional CMSs are easy to set up, use, and work for basic websites such as blogs, personal sites, generic themes, and smaller company websites. They are made for publishing content to one channel.
