Agency talks are exclusive video interviews with top agencies, where industry experts share key insights and invaluable tips. Today, Prepr CEO Jouko Huismans chats with Bikkelhart's Emiel Nawijn and Yannick Haacke about:
- Latest agency trends
- Bikkelhart’s market adaptation
- Team and tech innovations
- Using AI for future growth
Enjoy the viewing!
“The reason why Prepr fits well with us is the optimization part Emiel just mentioned, particularly in personalization and A-B tests. Prepr stands out because this capability is built-in, making it a preferred tool for us.” - Yannick Haacke
Key topics and takeaways
Developments in the Market
Emiel and Yannick highlight current trends in technology and design, with a particular focus on the impact of AI, expected to influence voice technology and various industry trends. Emiel points out a shift in client demands from major redesigns to effectively integrating existing tools and platforms.
Importance of Brand and Customer Experience
Emiel points out that brand and customer experience are becoming more important as technology makes things more equal. Today, access to knowledge and opportunities is within everyone's reach, so the key differentiators are your services but most importantly, how you position your brand.
Tech Trends
Yannick adds that businesses are increasingly opting for "best of breed" solutions, and this implies headless, selecting specialized providers over one system to improve efficiency and effectiveness in development. As technical expertise becomes more widespread among companies, agencies focus more on specialized knowledge rather than handling entire projects.
