What I think every digital agency should know about combining a CMS and optimization tools⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡​⁡‍⁠⁡​⁡‍‍𝅸‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁣⁢‍‌⁢⁡⁢⁢⁢⁡⁠⁢⁢‍𝅸‌⁢⁣⁢⁢‌‍𝅸⁢⁣⁢𝅴⁢​⁢⁠‍𝅸‍⁢​⁢⁡⁢‍𝅸⁢𝅴⁣⁢⁣⁣⁠‍⁢‍⁢⁢‍⁢‍⁢‍⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

In my conversations with countless digital agencies, one thing stands out: the sheer passion for creating exceptional digital experiences. They are driven to deliver results that not only engage audiences but also drive conversions.

To build these exceptional customer experiences, you require a combination of several tools. Typically, the process begins with a headless CMS for managing and publishing content. However, you'll soon realize that just publishing content is no longer sufficient nowadays. It’s about making an impact. This is where optimization tools for A/B testing and personalization come into play. These tools are crucial for fine-tuning content to match the preferences and behaviors of your clients’ audience.

But here's the thing I’ve noticed, despite all this drive and dedication, there's a recurring frustration.

Almost every agency I encounter struggles with the inadequate combination of CMS, optimization tools and third party data. Particularly for mid-sized projects, the available tools are often too complex and expensive ("server-side" tools), or they lack the necessary performance and have issues with third-party data ("client-side" tools).