FACTS & FIGURES
- The ASR Vitality Cycling App utilizes automatic movement recognition technology to accurately track and measure users’ cycling activity, including speed, distance, and duration.
- Users are incentivized for their cycling activity through Vitality Points, which can be redeemed for discounts on various health and wellness products and services.
- Since its launch, the app has contributed to a 25% increase in cycling activity among ASR Vitality members. Additionally, it promotes physical activity and healthy habits while also reducing carbon emissions by encouraging cycling over driving.
- Feedback from users has been overwhelmingly positive, with many highlighting the rewards system and ease of use as significant benefits.
- The success of the app has resulted in increased engagement and loyalty among ASR Vitality members and has garnered recognition from industry experts, including a nomination for the Dutch Interactive Awards.
- In terms of usage statistics, the app has attracted a total of 14,137 users, with 1,921,283 rides completed, averaging 47 rides per person.