Conversion Optimization

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Conversion Optimization
New in Prepr
Headless CMS
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Content Management
Personalization
Modular Web
Conversion Optimization
8 min
What I Think Every Digital Agency Should Know About Combining a CMS and Optimization Tools
In my work, I interact with many agencies daily, which gives me a unique perspective on their happenings. I observe their enthusiasm for creating exceptional experiences, but also their frustration of not always having the best solution that creates value for their customers, primarily due to inadequate optimization tools. I'd like to share these frustrations, the issues with these tools, along with a potential solution: a conversion-centric Headless CMS. Which could be particularly beneficial for medium-sized projects.
Jouko Huismans
CEO @ Prepr
CMS and optimization illustration
Conversion Optimization
9 min
On the Same Team: Merging CMS and Optimization for a Future-Proof Web Development
In both sports and web development, the power of collaboration often outshines individual brilliance. Just as a volleyball team's success hinges on the coordination of its players, website building and optimization thrive when integrated. In this article, we’ll discuss the downsides of keeping content management and optimization separate and how a unified solution, like Prepr's headless CMS with optimization capabilities, brings numerous benefits.
Conversion Optimization
4 min
Plug the Conversion leak: Boost your website with segment targeting
As a digital marketer, your constant pursuit is to attract visitors to your website and, in most cases, convert them into leads. You've set up an impressive landing page to welcome and intrigue them with information tailored to their interests. However, what happens after they leave that landing page? In many cases, these valuable visitors get lost, click away, and are never seen again. This phenomenon is known as the 'Conversion Leak' - a challenge that many marketers struggle with. In this article, we explore the problem of the 'Conversion Leak' and discuss a powerful solution: Segment targeting.
Conversion Optimization
5 min
From socials to website: How to keep your audience engaged
As someone with experience in the marketing arena, you're likely aware of the power of social media campaigns in promoting your brand. However, even the most promising campaigns can fall short of expectations without a well-thought-out strategy for engaging visitors once they land on your website. In this blog, we'll explore how you can optimize your marketing efforts to achieve remarkable success and make every marketing dollar count.
Conversion Optimization
3 min
5 Tips to Boost Your Marketing Site Performance
In the world of marketing, your website stands as a pivotal tool for engaging customers and driving conversions. Yet, to make the most of your marketing endeavors, it's vital to consistently refine and enhance your site's performance. In this blog, we'll delve into five major tips to create a superior website experience. Let's jump in!
Conversion Optimization
3 min
Prepr Talks #4: Booking.com on how they improve their customer experience through a/b testing
Hospitality platform Booking knows all about improving the customer experience. In this episode of our interview series Prepr Talks, we're sitting down with Alex Ioana from Booking. What can we learn from Alex about optimization, personalization, and the partner side of Booking?
Conversion Optimization
2 min
Prepr Talks #3: Terberg’s mobility transition, lead-gen strategy, future, tips, and tricks
What can automotive companies teach us about content marketing, optimization, and personalization? In this episode of our interview series Prepr Talks, we're sitting down with Duncan Buisman: business owner at Terberg Business Mobility. What can Duncan tell us about lead generation for his business and how does this translate to lead generation for other companies?
Conversion Optimization
2 min
Prepr Talks #2: Creative ad-platform Bannerwise, lead-gen & onboarding for SaaS companies
What are the latest trends in content marketing, optimization, and personalization? In this episode of our interview series Prepr Talks, we're sitting down with Joost Kortlever: founder of creative management platform Bannerwise. What can Joost tell us about lead generation and onboarding clients as a SaaS company?
Conversion Optimization
2 min
Prepr Talks #1: Tech-platform Disguise, the Metaverse and the future of content marketing
Welcome to the first episode of Prepr Talks. In this interview series, we're sitting down with thought leaders in content marketing, optimization, and personalization. We talk about their challenges and how they solve them with unique content experiences.