Minimize errors and maximize development speed with Shared Content Models⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡​⁡‍⁠⁡​⁡‍‍𝅸‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺‌‍⁢​⁢‌‌⁢𝅴⁢‍‍𝅸⁣‌⁢𝅴⁢‍‍𝅸⁢⁣⁢‍⁢⁠‍𝅸‌⁠⁣⁢⁣‍𝅸‍⁢⁢⁢𝅳⁢⁡⁢𝅳⁢‌⁢‌⁣⁢⁠⁢‍⁢‍⁢⁣⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Whether they want to sell more products or simply share a message: businesses worldwide use content to connect with their audience. It’s an essential part of every companies’ customer journey. But for parent companies that cover a wide range of subsidiaries, managing and developing content can be quite a hassle.

Let’s illustrate this by zooming in on an example company, and one of our clients: BNNVARA. BNNVARA is a media organization that operates several television, radio, and internet activities. They cover at least 5 national radio stations, 3 television channels and a website. All the major programs have their own content platform, targeting different audiences and user segments online. 

The development team at BNNVARA wants to work as agile as possible, so they decided to build a comprehensive content platform that exists from several content-based environments: one for every major radio and television show (brand) individually. By using this content platform as the centralized starting point, content editors and product leads at BNNVARA now have the opportunity to create, publish and manage content for all brands from simply one place. Instead of separating the process, the development team at BNNVARA decided to centralize it.