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Headless CMS comparison 2021

Looking for the best headless CMS?

Check out the comparison table or sign up for our webinar "How to select a future-proof headless CMS".

Prepr

Subscription plans
Feature Included
Team level pricing $99 - $249
Environments 1 - 3
Users 10 - 25
Publications Unlimited
Free forever plan check-circle-1 Yes
Content management
Feature Included
Multi-channel publishing check-circle-1 Yes
Aggregated publishing check-circle-1 Yes
Rich content editor check-circle-1 Yes
Scheduling & Previews check-circle-1 Yes
Custom content models Unlimited
Locales Unlimited
Versioning & Roll-back check-circle-1 Yes
Integration fields check-circle-1 Yes
A/B-testing check-circle-1 Yes
Search engine optimization check-circle-1 Yes
Custom roles & Permissions check-circle-1 Yes
Worksflows & Commenting check-circle-1 Yes
Personalization
Feature Included
Authentication check-circle-1 Yes
Data management check-circle-1 Yes
Personalization check-circle-1 Yes
Segments check-circle-1 Yes
Notifications check-circle-1 Yes
Recommendations check-circle-1 Yes
Development
Feature Included
Query & Mutation API check-circle-1 Yes
GraphQL API check-circle-1 Yes
API calls Unlimited
Webhooks check-circle-1 Yes
SDKs check-circle-1 Yes
Global CDN 100 GB

Prismic

Subscription plans
Feature Included
Team level pricing $125 - $575
Environments 1
Users 25
Publications Unlimited
Free forever plan check-circle-1 Yes
Content management
Feature Included
Multi-channel publishing check-circle-1 Yes
Aggregated publishing No
Rich content editor check-circle-1 Yes
Scheduling & Previews check-circle-1 Yes
Custom content models Unlimited
Locales Unlimited
Versioning & Roll-back check-circle-1 Yes
Integration fields check-circle-1 Yes
A/B-testing No
Search engine optimization No
Custom roles & Permissions check-circle-1 Yes
Worksflows & Commenting No
Personalization
Feature Included
Authentication No
Data management No
Personalization No
Segments No
Notifications No
Recommendations No
Development
Feature Included
Query & Mutation API Read only
GraphQL API check-circle-1 Yes
API calls Unlimited
Webhooks check-circle-1 Yes
SDKs check-circle-1 Yes
Global CDN 500 GB

GraphCMS

Subscription plans
Feature Included
Team level pricing $299 - $799
Environments 2 - 3
Users 15 - 25
Publications 25 - 50k
Free forever plan check-circle-1 Yes
Content management
Feature Included
Multi-channel publishing check-circle-1 Yes
Aggregated publishing No
Rich content editor check-circle-1 Yes
Scheduling & Previews check-circle-1 Yes
Custom content models 50 - 75
Locales 8
Versioning & Roll-back check-circle-1 Yes
Integration fields No
A/B-testing No
Search engine optimization No
Custom roles & Permissions Max 4
Worksflows & Commenting Workflow only
Personalization
Feature Included
Authentication No
Data management No
Personalization No
Segments No
Notifications No
Recommendations No
Development
Feature Included
Query & Mutation API check-circle-1 Yes
GraphQL API check-circle-1 Yes
API calls 1.000.000
Webhooks check-circle-1 Yes
SDKs check-circle-1 Yes
Global CDN 500 GB

Contentful

Subscription plans
Feature Included
Team level pricing $489 - $879
Environments 3 - 5
Users 25
Publications 25 - 50k
Free forever plan No
Content management
Feature Included
Multi-channel publishing check-circle-1 Yes
Aggregated publishing No
Rich content editor check-circle-1 Yes
Scheduling & Previews check-circle-1 Yes
Custom content models 48
Locales 7
Versioning & Roll-back check-circle-1 Yes
Integration fields No
A/B-testing No
Search engine optimization No
Custom roles & Permissions No
Worksflows & Commenting check-circle-1 Yes
Personalization
Feature Included
Authentication No
Data management No
Personalization No
Segments No
Notifications No
Recommendations No
Development
Feature Included
Query & Mutation API check-circle-1 Yes
GraphQL API check-circle-1 Yes
API calls 2.000.000
Webhooks check-circle-1 Yes
SDKs check-circle-1 Yes
Global CDN 750 GB

Kontent

Subscription plans
Feature Included
Team level pricing $999 - $1999
Environments 3 - 6
Users 10 - 25
Publications 10 - 25k
Free forever plan No
Content management
Feature Included
Multi-channel publishing check-circle-1 Yes
Aggregated publishing No
Rich content editor check-circle-1 Yes
Scheduling & Previews check-circle-1 Yes
Custom content models Unlimited
Locales 3 - 10
Versioning & Roll-back check-circle-1 Yes
Integration fields No
A/B-testing No
Search engine optimization No
Custom roles & Permissions 1 - 2
Worksflows & Commenting check-circle-1 Yes
Personalization
Feature Included
Authentication No
Data management No
Personalization No
Segments No
Notifications No
Recommendations No
Development
Feature Included
Query & Mutation API check-circle-1 Yes
GraphQL API No
API calls 2.000.000
Webhooks check-circle-1 Yes
SDKs check-circle-1 Yes
Global CDN 500 GB

This table is compiled with publicly available information from these vendors websites. Last updated December 2020.

How to find the best headless CMS?

A headless content management system benefits enterprises that want to publish on multiple channels and deliver highly personalized user experiences. But if your brand only operates a single website populated with static content that doesn't change often, you have little need to switch to a headless CMS. But if you're a modern brand with ambitions to conquer multiple channels with personalized content, continue with your headless cms comparison.

Are you looking to increase efficiency in content production, or do you want to generate more leads? Make sure everybody's expectations are aligned and set KPIs that will indicate whether you achieve your objectives. Consider your budget, taking into account implementation as well as ongoing costs. How much time are you willing to spend comparing potential solutions and on the implementation process? Think about how you can split the implementation of the CMS into multiple phases? Can you start with a pilot project for a single brand and then spread the CMS to minimize risk?

When explaining the benefits of a headless CMS to management and other business stakeholders, it's essential to highlight the technical advantages of the solution model, as well as their future-proof and extensible nature. While traditional implementation models require the CMS and UI to be developed in together, headless solutions allow the CMS to evolve at a different rate than the UI. Headless solutions are also offer the flexibility to evolve alongside the ever-changing expectations of modern consumers. Using a headless CMS solution, additional channels and emerging touchpoints - such as wearables, apps, and voice assistants – can be included into the solution over time, with all content managed centrally in one place. Delivering a highly future-proof architecture, headless solutions provide agility, simplify cross-channel engagement, and position organizations to more quickly adapt to the newest customer experience trends.

Your content team, development team, and marketing team all have their needs for the content management system. And of course, the business has some demands of its own. Make sure you are connected with all stakeholders and include criteria for every team within your company to ensure a balanced headless cms comparison.

A 1-on-1 live demo with the vendor will not only help you get answers to your product questions, it's also a unique opportunity to learn more about who you'd be working with. Are they responsive? Do they have someone in your area or at least in your time zone? Don't let the vendor rely on PowerPoint presentations in their demo. Give them your most important use cases and let them show you what it's like to complete typical tasks in their CMS. Record the demo so that you are well prepared for the next step.

Now you may want to cut the headless cms comparison list down to your top three options and go for the test drive. Most cloud-based headless CMS vendors offer free trials that can help your developers and marketers get to grips with the model and user interface—and we highly recommend taking advantage of those offers before investing too heavily. If you plan a complex architecture, do a proof of concept or ask the vendor to create a proof of concept for you. You can use the critical use cases mentioned in the previous step. This concludes our list of most important steps for your headless cms comparison.

What to look for in a headless CMS?

Content comes in a million forms. Articles, videos, pages, events, performances, a. Don't get stuck with fixed content structures and make sure to choose a headless cms that offers flexible content models.

When publishing content for multiple brands and websites, you want to keep your content and data consistent across the whole platform. Make sure to choose a cms that enables you to manage content models, metadata, interaction data and profiles for all brands in one place.

Managing and translating content for different languages can be hard. When you publish multi-language content, look closely at how easy and flexible it is.

Traditional cms systems only manage content, but don't show you how your audience engaged with your content. This is valuable data for your team that provides crucial insights to improve the user experience, drive data-driven marketing campaigns and deliver targeted recommendations. Modern content management systems store interaction data right with the content to make sure you can provide an optimal user experience.

Personalized recommendations are a great way to increase the time people spend with your content. Modern headless CMS tools store behaviour data of your visitors and use this data to provide real-time AI-powered recommendations.

Look beyond basic metrics like page views and popularity to understand how your audience interacts with your content. Learn what they like and what can be improved. Check if your headless cms can provide the level of detail you need to make informed decisions. This concludes our list of things to look at while comparing headless cms tools. Good luck with your journey.

Meet Prepr, the data-driven headless CMS

We combine the power of both content and data to maximize the impact of your content.

Key benefits of a data-driven CMS

Deliver content at scale
Manage all your content with one easy to use CMS and publish effortlessly across multiple websites, apps, and brands.
Increase engagement
Improve visitor retention, time-on-site, and conversions with A/B-testing, notifications, and recommendations.
Get more value for money
Save on license fees and operational costs with one seamless solution for content management and personalization.

A powerful headless CMS with five additional tools to maximize the impact of your content

Key features

hand-drag
Drag-and-drop content editing
chat-translate
Localization
seo-search-page
Search engine optimization
calendar
Scheduling & previews
paginate-filter-video
Images, audio & video
conversation-chat-1
Workflows & collaboration
rotate-back
Versioning
database-search
Integration fields
app-window-multiple
Multi-brand publishing
shield-lock
Custom roles & permissions
design-tool-wireframe
Flexible content modeling
GraphQL API
cog
Query & mutation API
Icons8
Webhooks & SDKs
network-arrow
Global CDN

Impact tools

ab-testing-browsers
Optimize

Optimize headlines, images and content length with A/B-testing.

alarm-bell
Notify

Notify your audience about new content to stay top of mind.

cursor-double-click-3
Capture

Capture event data and user interactions to fuel personalization.

common-file-give-hand
Recommend

Configure and deliver personalized recommendations without coding.

graph-stats-ascend
Analyze

Analyze data-driven results to learn about the impact of your content.

Trusted by leading content-driven companies

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Mediahuis logo
iAmsterdam logo
Talpa Network logo
NPO logo
EO logo

Are you ready for the next step?

Check these resources to help you find the best headless CMS for your situation.

Key benefits of a data-driven CMS

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Video call

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Location

Jaarbeurs Innovation Mile (JIM)

Jaarbeursplein 6

3521 AL Utrecht, The Netherlands

KvK 54506034 • BTW NL851332390B01

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