By implementing a modern headless architecture, public broadcaster BNNVARA gained the ability to personalize content, making its digital transformation complete.
As the largest public broadcaster in The Netherlands, BNNVARA noticed the importance of digitalization in its early stages. To maintain a strong connection with the audience, offering relevant, online content is a must.
Over the years, BNNVARA’s online landscape expanded to more than 100 websites with hundreds of thousands of articles, images, and videos. Each website with its own content management system (CMS), making the platform difficult to maintain, and limiting innovation speed.
To keep improving its digital presence, BNNVARA needed to change the workflow and systems used to centralize and publish content. A more robust, flexible architecture, a streamlined process, and the ability to offer more personalized experiences to the audience were mission-critical here.
BNNVARA’s digital team turned to various suppliers to find a state-of-the-art headless CMS that could facilitate them in creating durable audience connections, and help them transform the outdated architecture into a new, flexible and modular headless environment.
After an extensive selection process and the development of various proof of concepts, BNNVARA chose Prepr as the central CMS for all its online communications. We carried out a preliminary investigation into a proper fit, a sound architecture, and a tailor-made design of all needed content models. Together, we decided to roll-out the following approach:
“Prepr is a very powerful and flexible content management platform, as their graph-technology connects content to data. With this, we can complete our digital transformation, as we are now able to show relevant content based on recommendations, and personalize content based on interaction data. A better digital experience at all touchpoints.”
After implementing Prepr, BNNVARA developed all new websites, making links with the Prepr API. We supported the digital team during their implementation period, advising them on content and data strategy, and technology. This resulted in:
National Public Broadcaster
The who and what
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