The Emerce 100 is one of the most established benchmarks for digital agencies and technology providers. In this year’s edition, Prepr is ranked the #1 CMS in the Netherlands.
Each year, the ranking is based on research among agencies and industry professionals, who evaluate the companies they work with on criteria such as knowledge, reliability, and value for money. It is not a popularity contest or a self-reported ranking, but a reflection of how vendors perform in real client work.
That makes this recognition particularly relevant. It comes from the people who choose these platforms, work with them day to day, and depend on them to deliver for their clients.
We are grateful to the agencies and clients who voted for us and trust us in building complex, conversion-centric digital platforms.
Being ranked #1 in that context is a strong signal. It shows which platforms agencies trust when results actually matter.
Chosen by agencies that deliver performance
For agencies, choosing a CMS directly shapes how they work. It affects how quickly projects move, how flexible they remain over time, and how much impact teams can deliver for their clients.
That’s why this decision is rarely taken lightly.
Agencies such as iO Digital, DEPT, Happy Horizon, Delaware, and Handpicked work with Prepr as part of the stack they use for client projects. These are teams judged on the results they deliver, where the work continues well beyond launch and requires room to adapt and improve over time.
A selection of leading agencies using Prepr as part of their digital stack.
Prepr is also used by organizations such as BNNVARA, Mendix, Siemens, Superunie, I amsterdam, and Nedap for websites and digital platforms where reliability and performance are essential.
Prepr is built for websites that need to perform
Most CMSs are designed to manage and publish content. That still works, but it falls short when websites are expected to generate leads, drive revenue, or continuously improve performance.
Part of that limitation comes from the way the CMS is set up. Traditional systems are built to publish content efficiently, but they offer little support for adapting that content based on behavior.
To fill that gap, teams often rely on additional tools for personalization and experimentation. While effective, that approach introduces complexity and costs, with data spread across systems and changes harder to implement.
A single system where content, data, and optimization are combined, so websites can adapt based on visitor behavior.
Prepr takes a different approach. It brings content, visitor data, personalization, and A/B testing together in one platform, so teams can adjust what visitors see without relying on a fragmented stack. Instead of adding layers, the core system supports continuous improvement.
Agencies are simplifying their martech stack to deliver better results
This shift becomes more visible at the level of the stack.
Agencies are increasingly expected to deliver results, not just websites, and that is changing how technology decisions are made. At the core is the modern martech stack, where content management, customer data, and optimization come together to deliver relevant digital experiences.
How this stack is structured, however, differs significantly.
At one end, there are complex, enterprise-grade setups. These offer flexibility, but come with significant overhead: multiple tools, custom integrations, longer implementation cycles, and ongoing maintenance. For large organizations with dedicated teams, that trade-off can make sense.
But for many agencies, especially those working across mid-market clients, that level of complexity becomes a constraint. It slows down delivery, increases dependency on specialists, and makes it harder to adapt and improve once a project is live.
That’s why more agencies are moving towards a leaner approach, where core capabilities like content management, data, and optimization are already integrated. This allows teams to deliver high-performing websites without relying on fragmented stacks.
Platforms like Prepr fit that model, allowing agencies to deliver the level of performance clients expect, without taking on the cost and operational overhead of a full enterprise stack. It’s a model that an increasing number of leading agencies have already adopted.
A comparison between a fragmented stack with separate systems and a unified CMS where content, data, and optimization are managed together.
The role of agencies is shifting beyond delivery
Expectations towards agencies have changed. Clients are no longer looking for delivery alone, but for measurable outcomes and ongoing improvement.
That shift is reflected in the way agencies structure their work and the tools they choose. The CMS now plays a role in how easily teams can adapt, test, and refine what they build over time.
Being ranked #1 in the Emerce 100 reflects that shift, but more importantly, it reflects the people behind it.
We want to thank the agencies that took the time to share their feedback and experiences. This recognition is based on how Prepr is used in real projects, and that makes it especially meaningful for us.
