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Personalization For Marketers
9 min

Getting Started with Personalization - Why do you need an Adaptive Website?

Ever wondered how businesses survive online with things changing so fast? Back in the 1800s, English naturalist Charles Darwin had already grasped the concept of adaptation. By studying how animals and plants must evolve to survive, he revealed a crucial truth: adapt or face extinction. As we explore adaptive websites, we connect the dots between Darwin's theory and the necessity for businesses to adjust to online user preferences and needs. We'll explain what an adaptive website is and its impact on engagement, conversion rates, and overall business growth. Happy reading!

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Personalization For Marketers
8 min

Getting Started with Personalization - Why Personalization Matters?

Ever wondered why most people spend less than 15 seconds on a website? Our new blog series on personalization has the answers and is here to guide you in keeping your visitors hooked. Join us as we explore the three personalization approaches: No Personalization, Hyper-Personalization, and the practical Segment-Based Personalization. This last approach is a blend of customization and efficiency, leading to improved conversions and a more satisfying user experience. Ready for a personalized journey?

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Personalization For Marketers
10 min

The New Oil in Personalization - How Data Shapes Online User Experiences

Since 2020, personalization has become crucial for online users. It's not just a nice touch; it's essential for a company's survival. To stay competitive, businesses must create personalized experiences for customers and use data to make it happen. However, not all the data is created equal. While demographic data lays the foundation, behavioral data is the key to unlocking full personalization potential. In this blog, we'll discuss the challenges marketers face in achieving personalization and how a data-driven headless CMS simplifies personalization by focusing on customer intent. Ready for the ride?

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For Marketers
5 min

Plug the Conversion leak: Boost your website with segment targeting

As a digital marketer, your constant pursuit is to attract visitors to your website and, in most cases, convert them into leads. You've set up an impressive landing page to welcome and intrigue them with information tailored to their interests. However, what happens after they leave that landing page? In many cases, these valuable visitors get lost, click away, and are never seen again. This phenomenon is known as the 'Conversion Leak' - a challenge that many marketers struggle with. In this article, we explore the problem of the 'Conversion Leak' and discuss a powerful solution: Segment targeting.

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For Marketers
5 min

From socials to website: How to keep your audience engaged

As someone with experience in the marketing arena, you're likely aware of the power of social media campaigns in promoting your brand. However, even the most promising campaigns can fall short of expectations without a well-thought-out strategy for engaging visitors once they land on your website. In this blog, we'll explore how you can optimize your marketing efforts to achieve remarkable success and make every marketing dollar count.

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For Marketers
3 min

5 Tips to Boost Your Marketing Site Performance

In the world of marketing, your website stands as a pivotal tool for engaging customers and driving conversions. Yet, to make the most of your marketing endeavors, it's vital to consistently refine and enhance your site's performance. In this blog, we'll delve into five major tips to create a superior website experience. Let's jump in!

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Headless CMS For Marketers
7 min

Headless CMS trends for 2023

Implementing a headless CMS has become increasingly popular in recent years and shows no signs of slowing down. In 2023, headless CMS trends will continue to evolve as more developers, marketers, and content creators look for ways to create content quickly and efficiently. According to Makosiewicz, researcher and educator at Ahrefs, 67% of marketers reveal that content marketing generates more leads, and 63% report that it helps with building brand loyalty with existing customers. Here are five trends to look for in 2023:

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Headless CMS For Marketers
4 min

5 signs your traditional CMS leaves you frustrated

Imagine this, you and your content team are working on a new white paper regarding your main keyword topic. Finally, the final version (Whitepaper_final_def1.5) is done and ready to go live. But then you get the message from your development team that you have to wait until they’re finished doing updates - which can take up more than a day! Recognizable? Turns out, you’re not the only one. According to research by Magnolia 86% of marketers experience CMS frustrations. In this blog, we’ll discuss the most common CMS frustrations and share our view on how to solve these.

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