Prepr’s Agency Talks are exclusive video interviews with top agencies, where industry experts share key insights and invaluable tips. In today’s interview, Chris van Persie, Managing Director of Good News, shares his insights on how agencies can develop their propositions, collaborate effectively, and adapt to emerging technologies to stay competitive.
Main discussion points:
- Evolving from one-off websites to ongoing digital platforms.
- The impact of headless architecture on development.
- Optimizing workflow with AI technology
- The importance of audience segmentation.
- Leveraging customer feedback for continuous improvement.
“We’ve learned that to stay relevant, agencies need to continuously adapt their approach, embrace new technologies like AI, and focus on customer feedback to ensure the platform evolves with their needs.” Chris van Persie - Good News
Key topics and takeaways
Continuous development
At Good News, the focus is on supporting companies with digital platforms that are no longer just one-off projects. Instead, these platforms require continuous development to keep up with evolving business needs.
There’s a growing recognition that digital platforms, like websites, are now integral to business processes; this reflects a shift from the old mindset of building a website every few years to a more dynamic approach, where digital platforms are continuously updated and improved. This shift highlights the need for adaptability and long-term digital engagement to improve customer retention and drive operational efficiency.
Technology adaptation and trends
Good News made a major shift from using its own CMS (Content Management System) to adopting headless solutions, which offer greater scalability, flexibility, and long-term sustainability. This transition was a big change for the team as they moved from traditional systems to newer technologies. Headless architecture makes it easier to update or replace the front-end and back-end systems independently, providing clients with more adaptability and control over their platforms.
